Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

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Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

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Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

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Facebook Report Campaign Apple 209

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders?

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Brands Content B2B Apple 144

Jon Loomer

OCTOBER 16, 2020

Targeting strategy is an important aspect of finding Facebook advertising success. Facebook has barely changed it since it was first released, other than taking some functionality away due to privacy concerns. Facebook will first prompt you to choose from “Everyone on Facebook” or “People connected to your page.”

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Research Facebook Privacy Education 206

Jon Loomer

AUGUST 9, 2021

Browser settings and Apple’s iOS 14.5 update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook Page.

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Ignite Social Media

MAY 13, 2021

With the Apple iOS 14.5 Although we still have access to third-party cookies, Apple’s iOS 14.5 update (announced in 2020 and rolled out this year) brought CAPI to the forefront as the update threatens the data collection through the Facebook pixel. Phasing Out the Facebook Pixel. Platform Integration. Manual Setup.

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API Conversation Tips Facebook 155

Waxing UnLyrical

JUNE 22, 2016

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging.

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Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Consistency.

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SocMed Sean

DECEMBER 6, 2011

Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. Recently, Apple’s social media policies were leaked to the public and their contents were startling. You know what looks worse, Apple? Fool me once, shame on you.

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Apple Social Media iPad Policies 235

Hootsuite

DECEMBER 15, 2022

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. What is a lookalike audience on Facebook?

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Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Know your goals!

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Apple Brands Tips Consultant 78

Atom Thought

JANUARY 27, 2010

Just thinking aloud: Is Apple launching it’s tablet to compete with Kindle only? With wifi internet, iphone and ipod capabaility alongwith multimedia content rendering and storage- it can completely redefine the way we compute, converse and consume content! Facebook Notes- Thoughts Group Buying!

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Jon Loomer

OCTOBER 16, 2020

Targeting strategy is an important aspect of finding Facebook advertising success. Facebook has barely changed it since it was first released, other than taking some functionality away due to privacy concerns. Facebook will first prompt you to choose from “Everyone on Facebook” or “People connected to your page.”

Research 158

Research Facebook Privacy Education 158

Hootsuite

OCTOBER 20, 2022

billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business. What is a Facebook Custom Audience?

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Keyhole.co

FEBRUARY 27, 2024

Here’s a lowdown of their social media accounts: Instagram: 11 million Facebook: 23 million Twitter: 14.2 million Not only have they amassed millions of followers across platforms, but they even left their top competition, Apple Music and YouTube Music, behind on Instagram with over 2x the followers. million YouTube: 1.66 million fans.

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Social Media Strategy Content Collaboration 59

Mindjumpers

DECEMBER 7, 2012

I recently came across an article on Digiday discussing how 5 dumb brand posts on Facebook received huge community engagement despite the fact that the updates were… well, dumb. But looking at the universe created on the Facebook page, the brand community is made almost entirely out of announcements of this kind.

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Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Accessing Business Accounts.

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Brands Facebook Issues Privacy 155

Your Escape From 9 to 5

JUNE 27, 2022

It’s that time of the week again when you are ready to launch your well researched, interesting, infographic-filled content piece. This probably sounds familiar to a lot of people, who are looking to constantly create interesting pieces of content for their blogs. This will give you a great idea of what content is doing the rounds.

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Content How To Survey Apple 75

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. million Facebook: 14 million Twitter: 9.6 Here are some key ways in which Apple’s social media strategy works.

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Social Media Strategy Apple iPhone 59

Jon Loomer

JANUARY 8, 2024

Google’s Tracking Protection and third-party cookie phaseout Google’s replacement What Apple and Safari have already done How this impacts Meta advertisers What you should do Remaining questions What Are Cookies? This is something that Apple has been doing, in one form or another, since at least 2017.

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Hootsuite

OCTOBER 19, 2021

If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. Let’s look at how Facebook Business Suite can help your business and when you might need to add other tools into the mix. What is Facebook Business Suite?

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Facebook HootSuite Marketing Comparison 132

The Realtime Report

JUNE 6, 2019

10 Key Ways to Repurpose Content for Your Business. Duplicate content gets a bad rap, and it can cause problems in some situations, but that doesn’t mean you shouldn’t re-use your content. By Google’s own admission, nearly a third of the content on the web is duplicated – and they’re okay with that.

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Content eBook Engineering Newsletter 148

Jon Loomer

DECEMBER 27, 2021

I then provide the RSS feed of my show to iTunes and Facebook (will discuss Facebook later) to get as wide of a reach as possible. Following are the destinations leading to the most downloads during the past month: Apple Podcasts. It’s certainly a very easy way to churn out content. Ads for Facebook Podcast.

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Apple Hosting Publishing Mobile 190

Hootsuite

MARCH 16, 2021

Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. Approximately 500 million people are using Facebook Stories daily. What are Facebook Stories?

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Facebook How To HootSuite Template 145

Likeable

MAY 21, 2019

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.

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Apple Facebook Brands Aggregator 74

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here.

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Data Engagement Hubspot B2B 118

SocMed Sean

JULY 6, 2018

Hi Sean – Is there an easy way to leave a Facebook group without letting everyone in the group know that I left? Facebook makes joining a Facebook group pretty easy. If you don’t believe me, check out Facebook’s confirmation that no one will know when you leave. –Alaina. I hope that helps!

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Groups Groups Facebook Mobile 206

Twist Image

AUGUST 21, 2017

Apple made a big announcement last week. They have set aside about $1 billion to buy and produce original content over the next year. original content. original content. "A good plandid should make it seem like you had no idea a photo was about to be taken -- even though you probably posed for countless takes."

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Apple Content Influencer YouTube 49

Hootsuite

APRIL 26, 2021

The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool. What is the Facebook pixel? How does the Facebook pixel work?

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Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though.

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Apple Twitter Forums Policies 154

Adam Sherk

JANUARY 28, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

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Firebelly

APRIL 16, 2012

Facebook recently purchased Instagram for $1 billion. 3 Marketing Lessons From Facebook’s Instagram Acquisition. By Matthew Siegel Pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction.

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Ignite Social Media

NOVEMBER 17, 2021

Facebook has been the focus of too many headlines to count, from the iOS updates to the Facebook Files to the Meta rebrand. The Facebook Pixel Is Abandoned by Marketers. We’ve already begun implementing the Conversions API (CAPI) with Facebook and have shared several tips based on our experiences.

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Social Media API Reputation Compete 208

The Realtime Report

JUNE 10, 2019

10 Key Ways to Repurpose Content for Your Business. Duplicate content gets a bad rap, and it can cause problems in some situations, but that doesn’t mean you shouldn’t re-use your content. By Google’s own admission, nearly a third of the content on the web is duplicated – and they’re okay with that.

Content 107

Content eBook Engineering Newsletter 107

Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. But fresh, quality content that attracts users’ attention and keeps them informed is important. With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve.

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Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment.

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