Oktopost

APRIL 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your strategy. He began his career in Japan and has worked in Telecoms, Salesforce, and Experience Management software companies. It takes time and consistency.

Products 69

Products Marketing B2B Apple 69

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects.

Data 118

Data Engagement Hubspot B2B 118

Oktopost

MARCH 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. CMO Jason McClelland of Algolia takes the hot seat!

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Team B2B Apple Marketing 144

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Know your goals!

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Apple Brands Tips Consultant 139

Convince & Convert

FEBRUARY 22, 2016

.” Tech: Apple vs. the FBI. Earlier this week, Apple shared that a federal court ordered the company to help the F.B.I. While it has not been uncommon for technology companies to resist government demand, Apple’s letter is setting a new precedent.

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Apple Airlines iPhone Hashtag 60

Oktopost

JANUARY 20, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. His specialties include communications, turning technical complexity into compelling stories, and operating within the constraints of regulated or public companies. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

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Team B2B Apple Marketing 125

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

Data 150

Data B2B Apple Marketing 150

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Apple has no such protocol in place, and at this point, there is no engagement.

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Apple Twitter Forums Policies 154

Oktopost

SEPTEMBER 30, 2021

Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. In her spare time, Katie advises a neuromodulation company, serves on the board of BUILD, and is an active philanthropic member of Junior League of San Francisco.

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B2B Apple Comparison Authentication 116

Twist Image

JANUARY 17, 2014

Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because the company felt that most of the other players on the market were too complicated. Here is their conversation. Tags: apple. connected appliances.

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Company Digg Apple Google 82

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

Brands 144

Brands Content B2B Apple 144

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Know your goals! Be relevant.

Apple 78

Apple Brands Tips Consultant 78

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handles. Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Makes sense.

Products 125

Products Twitter Marketing Real Estate 125

Oktopost

FEBRUARY 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As editor-in-chief of B2B Marketing , and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products, and services – including events, training, reports, and the magazine.

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B2B Communities Apple Hosting 116

Oktopost

NOVEMBER 10, 2021

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

B2B 118

B2B Apple Avatar Hosting 118

Oktopost

AUGUST 26, 2021

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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Eventful B2B Apple Hotels 118

Oktopost

JULY 6, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

Organization 125

Organization B2B Apple Meeting 125

Oktopost

FEBRUARY 24, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Apple Podcasts, Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary.

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B2B Apple LinkedIn Software 125

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. They are one of the biggest and best-known companies today and have a captivating presence worldwide.

Social Media 59

Social Media Strategy Apple iPhone 59

Oktopost

APRIL 14, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Why should organizations and marketers care about collaboration?

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Activities B2B Apple Collaboration 107

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

B2B 118

B2B Marketing Apple Authentication 118

Twist Image

AUGUST 30, 2011

Are you paying attention to Apple 's next move? Beyond personal computers, mobile devices, the music and film industry, it seems clear that television could well be the next entertainment industry that Apple looks to re-invent (and own). Prime time. it's an impressive and beautiful sight to behold. I won't be the first.

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Apple iPad iPhone Film 97

Convince & Convert

JANUARY 22, 2012

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology.

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Comparison Company Apple Exercises 129

Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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B2B Marketing Apple Conference 123

Rebekah Radice

MARCH 6, 2018

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Whether you’re an entrepreneur, small business owner or marketing manager, you’re a reflection of the company. This is what people like Arianna Huffington, Steve Jobs, and Richard Branson did for The Huffington Post, Apple, and The Virgin Group.

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Conversation Social Media Marketing Education 60

Oktopost

AUGUST 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Whether you are a small business or a large multi-national company operating globally, risk management and compliance need a rethink when it comes to social media. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

Social Media 84

Social Media B2B Apple Policies 84

Oktopost

APRIL 25, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. When you first join a company, you always want to make a profound impact. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in. Episode Summary.

Data 118

Data Strategy How To Social Media Management 118

Oktopost

DECEMBER 1, 2021

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity.

Microsoft 109

Microsoft B2B Apple Conference 109

Forbes Social Media

JUNE 24, 2019

John Sculley and Elizabeth MacBride talk about the role of entrepreneurial companies in a fraught world.

Apple 73

Apple Conversation Platform Company 73

Oktopost

MARCH 10, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Keep your eyes peeled for our latest episodes, and look back on previous seasons here.

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B2B Marketing Committee Class 118

Oktopost

JUNE 29, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He’s also held senior leadership roles at Topsy (acquired by Apple), Get Satisfaction, and SuccessFactors. I’ve never met a company that was really good at being something for everyone. Want to hear more from renowned B2B marketing leaders?

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B2B Apple Marketing Authentication 75

Oktopost

APRIL 18, 2022

The ABM Conversations Podcast. A business-to-business podcast is a show produced by a B2B company with the primary outcome to build relationships with their ideal customers. Any public media your company produces becomes the voice of your company. Host: Jen Gutman | Company: Oktopost. B2B Marketing and More.

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B2B Marketing Apple Hosting 62

Oktopost

MAY 4, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees. Catch all episodes here. Episode Summary. Catch all episodes here.

Social Media 69

Social Media B2B Apple Authentication 69

Sprout Social

APRIL 4, 2023

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? You will then be able to tap into conversations online.

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Brands ROI Authentication UGC 129

The Realtime Report

DECEMBER 2, 2022

Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings.

Social Media 91

Social Media Apple Survey Feed 91

Oktopost

JANUARY 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. She outlines how marketing has become central to B2B organizations and how her team gets involved in every aspect of problem-solving– which has a massive, company-wide positive impact. Gabriela Henault, CMO of AlphaSights takes the hot seat. Episode Summary.

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Authentication Strategy Brands B2B 62

The Realtime Report

FEBRUARY 19, 2021

Today, Smith is a Certified Master Facilitator for global leadership development and training powerhouse Fierce Conversations, Inc. By blending conversation techniques from successful sports and executive teams, these programs serve to enhance the overall growth and development of a company and drive results.

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Sports Training Module Syndication 91