WebInKnow

JUNE 6, 2023

Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”

Apple 62

Apple iPhone Press Release Content 62

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. 1. That made Twitter’s rebranding a real open goal for marketers.

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Examples Trends Social Media Brands 130

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Tips 69

Tips Brands Apple ROI 69

Oktopost

OCTOBER 24, 2022

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. The duo shares their experiment, which led to a 32% increase in engagements, all while scaling back on content.

B2B 96

B2B Content Apple Film 96

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Ignite Social Media

JANUARY 5, 2023

Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. The price to sign up on iOS will be $11/month ($8/month if you sign up via the web and bypass the additional charge Twitter will pay to Apple). This will be rolled out more broadly in the new year. Final Thoughts.

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Twitter Brands Apple Cost 85

Oktopost

MARCH 19, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

Social Media 136

Social Media Startup Social Media Management Apple 136

The Realtime Report

NOVEMBER 30, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. In this episode, Alina introduces herself and reveals what you can expect this season. Love going Behind the Post?

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Hosting Meeting B2B Apple 131

Pam Moore

JULY 18, 2018

Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Learn how you can grow your brand and business with visual marketing on my free live training webinar Thursday, July 19th at 2pm et!

Brands 96

Brands Content Training How To 96

Sprout Social

AUGUST 3, 2021

million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. Watch The Olympics on NBC Sports and Peacock with the Apple TV app. — Apple TV (@AppleTV) August 1, 2021. . — Laura Lexx (@lauralexx) July 27, 2021.

Brands 133

Brands Sports Compete Apparel 133

Oktopost

JANUARY 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. Love going Behind the Post?

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B2B Apple How To Authentication 136

Ignite Social Media

MARCH 18, 2021

It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages. Both Facebook and Instagram give brand managers the run around when it comes to page access.

Brands 155

Brands Facebook Issues Privacy 155

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. Or subscribe on Spotify , Apple Podcasts , or YouTube She also hosts Oktopost’s B2B social media podcast, Behind the Post.

Strategy 118

Strategy B2B Apple Hosting 118

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Or subscribe on Spotify , Apple Podcasts , or YouTube

Engagement 118

Engagement Apple How To Startup 118

Ignite Social Media

NOVEMBER 18, 2020

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?”. As stated by the founder John Matze, “Parler is committed to free speech, does not mine or sell data, and does not remove content based on politics or ideology. What is Parler? How Do You Use Parler?

Social Media 172

Social Media Brands Badge Guidelines 172

Likeable

SEPTEMBER 7, 2021

If you’ve been on social media in the past few years, odds are you’ve seen a piece of lo-fi content. Lo-fi is short for “low-fidelity,” which essentially refers to content that has a DIY feel and requires minimal production. No fancy shoots, locations, or actors—just some quick content shot on a phone. That’s the whole point!

Content 94

Content Authentication Trends Apple 94

Oktopost

FEBRUARY 6, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? Alex believes that brands win when they make it about their community, not themselves. Or subscribe on Spotify , Apple Podcasts , or YouTube Catch all of the episodes here!

Banking 131

Banking Apple Buy Meeting 131

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. Here are some key ways in which Apple’s social media strategy works. Apple has proved its mettle, product-wise.

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Social Media Strategy Apple iPhone 59

The Realtime Report

FEBRUARY 23, 2021

What Are the Best Ways to Build Brand Awareness? When you picture the world’s most iconic brands – names like Coca-Cola, Apple, Google, or Disney — what comes to mind? Chances are you know what those brands are all about whether you use their services and products or not. You’d recognize their logos at a glance.

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Brands SEO Apple Company 103

Oktopost

MAY 22, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. Today more than ever, audiences demand authenticity from brands on social media. She gives her insights into measuring success beyond vanity metrics to track brand awareness and conversions.

Strategy 118

Strategy Tips Apple Social Media Management 118

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of video in engaging and converting leads. Catch all episodes here.

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B2B Video Strategy Film 125

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. Catch all episodes here. Episode Summary.

Influencer 174

Influencer B2B Marketing Apple 174

Pam Moore

JULY 18, 2018

Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Learn how you can grow your brand and business with visual marketing on my free on-demand training webinar ! Duration: 60 minutes.

Brands 60

Brands Content Training How To 60

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. Communication is the foreground of any successful employee advocacy program.

Training 91

Training Apple LinkedIn Hosting 91

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users can also vote content by others “up” or “down” the algorithm. And, downvoted content receives less exposure. But Reddit isn’t the best place for every company. Simple and effective.

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Reddit Brands Meme Forums 100

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Social Media Management 75

Social Media Management Social Media Meme Apple 75

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. To close the show, Solveig shares how she encourages key stakeholders to engage on social and why it’s critical to make those already building their persona brands your heroes.

B2B 75

B2B Journal How To Apple 75

Social Media Strategies Summit

DECEMBER 7, 2023

She examined their marketing plans, budgets, brand pillars, and messaging guidelines. Dr. Phillips recommends focusing on four key areas: Admissions: “They need great messaging, they need great email content, they need great pictures and video. Apple is a fantastic case study into the importance and effectiveness of branding.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Oktopost

OCTOBER 9, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. This includes streamlining and batching content, systemizing through project management tools, and automating everywhere possible. Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Learn more at sarahnoelblock.com.

System 131

System B2B How To Apple 131

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Host Olivia Messina and Stephanie discuss the content types that consistently earn high engagement and why posting more doesn’t guarantee better conversion rates.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Ad targeting : your target audience is active on Facebook and when ads pop-up, you can go beyond random tech ads and lead to content such as checklists and guides, giving your audience more meaningful and quality content. Catch all episodes here.

B2B 155

B2B Facebook Apple LinkedIn 155

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136