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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Truth is people are still on Facebook, active and consuming content — especially videos. Here is a cool and inspiring example, brought to you by apparel brand Everlane: Instagram.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

Preparation is key—it helps you manage stress, saves time, and gives you better control over content creation. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Not all content is created equal. Create a unique hashtag so it’s easy to filter and sort the relevant content.

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7 Brands With a Killer Social Media Campaign

Later

In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Want to easily find and curate user-generated content for your feed? Play Digital’s Bathtub Challenge.

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5 Brands Successfully Using IGTV

Ignite Social Media

Users now have the option to share content directly to the feed to get more reach, which can be useful for some brands. Though IGTV seems to be a hard sell at times, there are a handful of brands using the platform successfully, setting their content apart from the competition. The Olympic Games: With 2.2

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. The majority of posts feature user-generated content. These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

When you’re scrolling through a sea of content from friends, family and creators, posts that make you want to stop and shop are likely coming from brands you’re already familiar with. But what type of social content actually captures consumers’ interest when they’re inclined to buy? Consumers use social commerce to treat themselves.

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The key to Victoria’s Secret social media success

Unmetric

But the itch remains, more so than ever, to get their hands on the latest brand apparel. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers.