Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. This is where UGC comes in; you can use your most satisfied customers and the content they produce to promote your business. 4 Ways to Use UGC to Improve NPS.

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UGC Apparel Content Hashtag 52

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. The apparel company uses AI for purposes that extend beyond product innovation. Under Armour.

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UGC Brands Apparel Content 59

Pixlee

MAY 11, 2021

Beyond tried-and-true practices, this often missed tool can help you reduce bounce rate – user-generated content (UGC). User-generated content creates a stickier web-experience, keeping site visitors engaged longer – in turn, converting more shoppers to buyers. . The content is irrelevant to the user intent or not clear enough.

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UGC Content Metrics Apparel 52

Pixlee

JANUARY 5, 2022

Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. A combination of convenience and the popularity of video content leads us to shoppable video content.

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Social Media Video Content UGC 52

Later

FEBRUARY 16, 2021

In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Want to easily find and curate user-generated content for your feed? Play Digital’s Bathtub Challenge.

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Campaign Social Media Brands Apparel 91

Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms.

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Campaign UGC Apparel Content 67

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

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Brands How To Authentication Collaboration 115

Social Media Strategies Summit

JANUARY 5, 2022

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Many marketers make the mistake of jumping straight to the content creation process. If you nail this step, your followers will better associate your content with your brand. Create Content Pillars. How can you do that?

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Small Business Instagram Platform How To 204

Unmetric

OCTOBER 13, 2019

But the itch remains, more so than ever, to get their hands on the latest brand apparel. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers.

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Social Media Apparel Fashion Instagram 99

Likeable

MARCH 18, 2020

Here’s a rundown of how, in the face of near-universal industry shifts, these brands have pivoted their content and services to offer something genuinely useful to consumers as their day-to-day lives and routines are upended. Giant movie/TV studios have released content early for streaming. Planet Fitness: Home Work-Ins.

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Brands Apparel Class Hosting 102

Postcron

JANUARY 10, 2020

In a survey conducted by OneSpot, a leading individualization platform for content, marketers shared that they find dynamic and real-time personalization in emails to be the most effective review generation tactic. Bonus: You also get UGC (user-generated content) for your brand. Decide When to Ask.

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Review Apparel Reputation Survey 123

Pixlee

AUGUST 9, 2021

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. User-generated content (UGC) can help solve the content lull. However, the content your users produce may be less-than-optimal by your brand standards. Sifting through that content manually is a cumbersome process.

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UGC Brands Apparel Authentication 92

The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. — Under Armour Women: youtu.be/4yUkong5zZg

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Campaign Apparel Social Media Posterous 180

Pixlee

DECEMBER 27, 2018

The Michelin guide remains one of the first examples of content marketing, as the Michelin Guide has its own brand of excellence surrounding it. Like the Michelin Guide, telling your brand story through a value-added content can be a cost-effective and impactful way to drive business. Tip #1: Start with a Good Story. Try to stand out.

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Tips Brands UGC Content 45

Buffer Social

JANUARY 3, 2024

  I loved Instagram Stories from the moment they launched for the fact that they were short-lived, which released a lot of the pressure to get the content exactly right and allowed me to be much more experimental. For one, waiting allowed me to only add the products that my customers were actually asking for.

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Retail Apparel Instagram Small Business 85

Ignite Social Media

MAY 30, 2019

Users now have the option to share content directly to the feed to get more reach, which can be useful for some brands. Though IGTV seems to be a hard sell at times, there are a handful of brands using the platform successfully, setting their content apart from the competition. The Olympic Games: With 2.2 The Olympic Games: With 2.2

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Brands Apparel Instagram Travel 132

Sprout Social

NOVEMBER 29, 2021

When you’re scrolling through a sea of content from friends, family and creators, posts that make you want to stop and shop are likely coming from brands you’re already familiar with. But what type of social content actually captures consumers’ interest when they’re inclined to buy? Consumers use social commerce to treat themselves.

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Buy Brands Survey Apparel 143

Ignite Social Media

APRIL 13, 2017

LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. This is something to keep in mind for your brand when planning content for the platform. This could help you be more efficient when capturing content for your brand.

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Trends Social Media Apparel Compete 120

Sprout Social

NOVEMBER 12, 2023

The mutli-channel campaign titled “Built Different” features content creator and comedian Druski. Like the campaign, his content is often star-studded with some of the biggest names in the entertainment and sports industry. and Taylor Rooks.

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Collaboration Brands Fashion Sports 111

Waxing UnLyrical

MAY 10, 2018

The majority of posts feature user-generated content. These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. By positioning its products as a lifestyle extension, Lärabar opens up new ways to connect with consumers and encourage user-generated content.

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Brands Apparel Creative Commons Consultant 183

Pixlee

JULY 19, 2021

On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns. These include content like unboxing videos , product reviews, affiliate discount codes , tutorial videos, and simple posts from the influencer interacting with your product. Use Existing Influencer Content in Emails.

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Influencer Marketing UGC How To 96

Sprout Social

AUGUST 3, 2021

A steady stream of interactive or behind-the-scenes content can help keep fans engaged regardless of where they are. The summer games also have partnerships in place with Snapchat and NowThis to curate daily stories, video profiles and a series of athlete-focused video content. Rehearsals are done. It's TIME TO DO IT LIVE!

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Brands Sports Compete Apparel 133

Pixlee

MAY 9, 2022

As your ecommerce business grows, so too will your need for creative content and talent. Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. The more community content you garner, the more you’ll have to choose from for future campaigns.

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UGC How To Compete Apparel 75

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Digital content creators are reshaping brand strategy for the better. Tabitha Brown for Target features apparel, home goods, office supplies, food, pet items and kitchenware.

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Products Team Focus Group Collaboration 91

Pixlee

MARCH 28, 2022

User-generated content , any type of media created by consumers rather than your brand, is a popular form of earned media, and can promote word of mouth marketing. In essence, you use paid media to promote content in order to drive earned media, and direct traffic towards your owned media. User-Generated Content (Earned Media).

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Communities UGC Community building How To 86

Buffer Social

NOVEMBER 13, 2023

  Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago. As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). They even closed their stores and sent their employees home.

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Examples Campaign Discount Marketing 92

Jason Yormark

FEBRUARY 10, 2012

I definitely can see the overwhelming amount of content learning towards the feminine side (see obligatory supporting chart above courtesy of Ignite Social Media ). Men’s Apparel. I’m actually starting to collect some of these things and can see how this will be useful to me. Pinterest Gender Breakdown. Technology.

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Apparel Fashion Course Social Networking 265

Pixlee

OCTOBER 14, 2021

TikTok Helps Build Compelling, Bite-Sized Content. Jumping on the TikTok train would mean the opportunity to start building more creative content to increase brand awareness in a quick, easy-to-consume format. Start by looking at your existing content and brainstorming how you can redesign it to match the TikTok style.

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Strategy Brands UGC Apparel 86

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Pour over demographic data and assess who’s represented on your website, emails and social content. When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We

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Brands Authentication How To Apparel 136

Convince & Convert

JULY 11, 2013

Delve deeper into the post and you’ll see that this pup frequently dons unique hats, sunglasses and other apparel, much to the delight of her more than 165,000 followers. The key takeaways here are to embrace creativity and build partnerships with incredible content producers as it makes sense for your company.

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Apparel Instagram Social Media Types 124

Pixlee

FEBRUARY 21, 2018

As we noted, digitally native vertical brands have a deep understanding of what inspires their community, and they curate user-generated content to further brand image and reach, offer social proof for products, and welcome customers to engage with their brands. In fact, all our customer support people are licensed cosmeticians.”.

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Brands Content Apparel Curation 41

Sprout Social

MAY 11, 2021

” In short, social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. Develop a consistent process for creating content that’s poised to perform well (relative to your brand).

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Social Media Strategy Engagement Hashtag 132

Pixlee

DECEMBER 13, 2021

Incorporate Community Through User-Generated Content (UGC) . UGC is flexible, community-driven content that can be shared across your most impactful marketing channels (like social, emails, and on-site product pages). Share Employee-Generated Content. You can’t have a successful business without human connections.

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Strategy UGC Brands Apparel 52

Pixlee

APRIL 3, 2020

Sennheiser showcases a great mix of professional creative, branded content, and community connection. As many consumers shift to working from home, people are sharing a lot more content related to their pets. 1800 Contacts. Knockaround . Michael’s Makers Stories . Teddy The Dog .

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Tourism Brands Apparel Banking 62

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Hashtags are words and numbers following the # symbol that categorize and track content on social media. Hashtags group together similar conversations to help people find content that matters to them.

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Hashtag How To Guidelines Telecommunications 122

Pixlee

APRIL 11, 2022

Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media. In fact, UGC is 50% more trusted than traditional branded content. And, brands can make community content shoppable on their websites with Pixlee. .

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Real Estate UGC Virtual World Apparel 85

Pixlee

APRIL 15, 2020

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Before and After Videos with Influencers or Customers.

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Fashion Brands Apparel Authentication 59