Later

MAY 13, 2020

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020!

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Metrics Analytics Overview Trends 58

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Let’s break down a few of the primary ways… [Learn more about how to master the Facebook pixel for 2019 in my upcoming training. Facebook Analytics.

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Eventful Facebook Analytics Aggregator 167

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

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Collaboration How To Education Team 224

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. What emerged for many was a new appreciation for the power of social media.

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Data Sentiment API Analysis 92

Sprout Social

MAY 18, 2023

Create post templates If you’re constantly scrambling for new post ideas , try turning your best performing posts into templates. On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach. Take a cue from Paramount+ by creating your own post templates.

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Social Media Template Templates Skills 123

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. How to remove digital silos in an ecosystem of tools .

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Social Media Management Social Media Platform Review 118

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. Share monthly reports and analytics.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Later

MAY 11, 2021

A post shared by Later: Visual Social Marketing (@latermedia). With Later’s free scheduling tools , you can write captions for all of your upcoming posts on desktop or mobile. Plus, you can save different templates to use as guidelines for your captions, which is a great way to speed up your writing process. Reporting made easy.

Social Media Management 72

Social Media Management Social Media Hashtag Curation 72

Hootsuite

FEBRUARY 16, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Flip the toggle, and Hootsuite will choose a gap in your upcoming schedule that will offer the highest likelihood of engagement on your target platform. Read more about using reply templates here.

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HootSuite Features URL Template 140

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Kikolani

JANUARY 20, 2011

Great advice which I have taken into account for my upcoming 2 week break (see more under the Fetching Friday Notice section). How to learn list building and email marketing from the experts – a reverse engineering approach that will give you expert insight for free. Search Engines / SEO / Analytics.

Mashup 115

Mashup Upcoming Resources WordPress 115

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). The reality, though? See you on April 7, 7PM PDT.

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Social Media Engagement Strategy Hashtag 128

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. This content explosion isn’t imagined. Why put the link in comments in LinkedIn posts?

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LinkedIn Comments URL Engagement 103

Sprout Social

FEBRUARY 15, 2023

With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. If you go Live often, the “Live Now,” “Past Livestreams” and “Upcoming Livestreams” sections would be winners. Find it in YouTube Studio > Analytics > Research to explore.

YouTube 84

YouTube Brands How To Analytics 84

Buffer Social

SEPTEMBER 20, 2023

There isn’t always a clear answer on the best time to post , but posting regularly and using Buffer’s analytics tools can help you find the right time for your accounts. Some neat exercises here could be reviewing what went into your social media marketing plan in the first place, i.e. your goals and purpose behind social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. 5 Best Practices for Creating an Employee Spotlight. Final Thoughts.

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Social Media How To B2B LinkedIn 109

Hootsuite

FEBRUARY 2, 2022

Then, you can plan your LinkedIn marketing strategy in advance, create your LinkedIn posts and company page updates when it suits you, and schedule them to post at the time when your audience is most likely to engage. This will provide a basic CSV template you can use to input the content of your bulk posts. Click Download example.

LinkedIn 100

LinkedIn HootSuite How To Publishing 100

Rebekah Radice

OCTOBER 26, 2018

Content marketing has evolved. Then algorithms, audience appetite, and content marketing as a whole began to change. That’s where a content marketing plan gives you the edge. That’s where a content marketing plan gives you the edge. The same holds true for your content marketing strategy. New campaign.

Strategy 97

Strategy Content How To Upcoming 97

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Sprout Social

JULY 11, 2022

Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. But you can customize and include up to 12 sections, including playlists, upcoming and past livestreams and more. Step 2: Click on “Analytics” on the left side of the screen.

YouTube 92

YouTube How To Analytics Metrics 92

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Set your launch goals. Time your launch.

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Products Social Media FAQ Sentiment 132

Hootsuite

OCTOBER 24, 2022

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Always share new listings hitting the market to your social accounts. Market update. New listings.

Real Estate 80

Real Estate Social Media HootSuite Instagram 80

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Do you want to promote an upcoming event?

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How To Hashtag Influencer UGC 128

Hootsuite

FEBRUARY 5, 2020

This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Open Twitter Analytics. Get the template now! What is competitive analysis? Gather intel.

Analysis 145

Analysis Template Templates Social Media 145

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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Tools HootSuite Price Marketing 100

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Give sneak previews of your upcoming products or launch them through Instagram Stories. Hat tip to Amanda Tessier for this one!). Company retreats.

Instagram 69

Instagram Influencer Brands Upcoming 69

Convince & Convert

DECEMBER 29, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. If that seems a little overwhelming to you, we created a social media plan template of the model we follow at CoSchedule.

Team 60

Team Social Media Template Templates 60

Kikolani

OCTOBER 28, 2011

In this post, the author talks about how to find a topic that’s profitable and targeting niches where you can offer a catalog of affiliate marketing products. Use the tools and template herein to delegate the important tasks to your team. So how can you prepare for Blog World in the upcoming days? Photo of the Week.

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Mashup Resources Klout RSS 122

Later

FEBRUARY 6, 2019

Plus, if you use Instagram templates to create the layout for your stories or use apps like Over or Canva to create your stories content, you’ll be able to easily plan and tailor your content before it goes live on your feed. Here you’ll find all the analytics for your account and you’ll want to look under the Audience tab.

Instagram 62

Instagram Tips Content How To 62

Convince & Convert

MARCH 10, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. If that seems a little overwhelming to you, we created a social media plan template of the model we follow at CoSchedule.

How To 60

How To Team Social Media Template 60

Hootsuite

OCTOBER 30, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. It’s a full-featured tool designed for marketing and advertising teams that run campaigns both on and off social media. Scroll down to find a free template you can use.

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Organization Social Media Tools HootSuite 99

Hootsuite

APRIL 11, 2023

1 Analytics Tool for Growth Beautiful reports. It can be tempting to zone in on your own social media analytics and focus only on strengths and weaknesses. Start by gathering your own metrics through social media analytics tools. Clear data. Actionable insights to help you grow faster.

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Analysis Social Media HootSuite Tips 105

Hootsuite

OCTOBER 12, 2023

Doing this will help you fine-tune your social listening process and marketing efforts. Or, maybe they’ll inspire content for your next marketing campaign. Track phrases or topics prospective customers may use when they’re in the market for your offering. Tip : Use analytics to see when your audience is usually online, too.

Social Media 121

Social Media HootSuite How To Template 121

ProBlogger

OCTOBER 17, 2017

We’ve created a template you can use to help you do this, and I’ll be sharing some examples of my own reader avatars throughout this post.) She is in the market for an entry level DSLR and lens to help her capture her kids growing up. She’s 34 years old and lives in London. Grey Nomad Keith is a first time digital camera owner.

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Avatar How To Flickr Forums 42

Hootsuite

APRIL 25, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. What are the best social media platforms for real estate marketing? Only a handful have the user base and capabilities to be effective real estate marketing channels.

Real Estate 99

Real Estate Platform Social Media HootSuite 99

Hootsuite

MAY 23, 2023

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. That was the last tool joke.

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Tools HootSuite Content Meme 107