Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 123

Examples Social Media Sentiment Influencer 123

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Twitter is a living focus group. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Browsed a Facebook Group? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Typically, this data is reported as positive, negative or neutral.

Social Media 79

Social Media Sentiment Metrics Data 79

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Twitter is a living focus group. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Waxing UnLyrical

FEBRUARY 22, 2011

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? b) Thinking a lot of noise is good without studying the sentiment of the conversations.

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Koka Sexton

JANUARY 9, 2023

From here, you can use analytics tools to identify patterns and trends that can inform your full funnel marketing strategies. Leveraging customer feedback to understand customer sentiment. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

NOVEMBER 21, 2023

For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. Use Premium Analytics to access more insights with interactive charts and graphs.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Brand awareness: Track mentions, sentiment analysis , and reach. Embrace multi-platform analytics Gone are the days of siloed social strategies. Divide them into groups with similar traits.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Beyond simply collecting and mining customer data, you need to build on it with AI and automation, analytics and segmentation. Consumers expect that same level of service online.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

JANUARY 3, 2023

Valuable insights they make look at include: Customer sentiment. For example, if a group of customers shows interest in a product or feature promoted on social, sales can highlight it in their communication efforts with those interested parties. PR teams can monitor sentiment and address potential brand crises.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

SEPTEMBER 22, 2021

This approach, powered by social analytics and listening, has been hugely influential for the NFL Players Association (NFLPA) —it has sharpened our overall business strategy, encouraged more players to get involved in our programs and influenced holistic, multichannel campaigns. Social data strengthens NFLPA partnerships.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Brand awareness: Track mentions, sentiment analysis , and reach. Embrace multi-platform analytics Gone are the days of siloed social strategies. Divide them into groups with similar traits.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

SEPTEMBER 12, 2023

Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite. Analytics and Reporting Tools For consistent campaign enhancements, you need conclusive insights. User reviews: Kehole clients have gushed about its advanced analytics features.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., Another reason to explore alternatives is to gain access to more sources.

Industry 52

Industry News Google Brands 52

Sprout Social

JANUARY 24, 2024

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations. Several had never been on a brand trip before.

Influencer 103

Influencer Brands Collaboration Authentication 103

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. people from different states/countries, age groups, genders, ethnicities, etc). Measuring SOV can benefit businesses of all sizes, regardless of industry. But that’s not all you can do.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

FEBRUARY 16, 2024

What is YouTube competitor analytics ? Let’s say you want to analyze your competitor’s brand sentiment on YouTube. To generate automated reports Finally, when you conduct an in-depth YouTube audit of your competitors’ channels, you can create fast reports with accuracy, thanks to competitor analytics software. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?

Social Media 116

Social Media Sentiment Survey Marketing 116

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89

Keyhole.co

APRIL 18, 2023

Tapping into Instagram analytics will open doors for achieving the brand fame you have always desired. It took more than 9K posts for Fenty to reach such a massive audience group. So to check your Instagram analytics , you must own a business or creator account. Consider this example. million followers.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 3, 2022

Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors. With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

SEPTEMBER 12, 2023

Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. The platform examines several online forums, groups, and conversation threads to measure the audience’s perception and alert you. Let’s look at the top options: 1. Custom pricing for enterprises is also available.

Tools 52

Tools Social Media Curata Price 52

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

Data 222

Data Sample Samples Survey 222