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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. Hashtags are also excellent targeting and analytics tools. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success.

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Last month on social: Make Baby Yoda memes, you must.

Unmetric

December sent pop culture into overdrive as social media burst into memes about Baby Yoda, duct-taped bananas, and Christmas movies. Here’s your monthly roundup of the most engaging brand posts on social, ones that stood out to us while curating #UnmetricBrandStars. This was their most engaging post in December 2019.

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Last month on social: A lot like Christmas, but also memes and travel

Unmetric

If they weren’t posting Christmas greetings, they were participating in popular memes, publishing brand-related posts, and conducting giveaways. This video was the brand’s most engaging post in November. Quite a lot of brands tapped into the pointing fingers meme in November, garnering a lot of interactions.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Their social media accounts have a mix of beautiful destinations with idyllic travel images on one hand and hilarious memes and jokes on the other. Let’s examine how this translates into user engagement.

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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). It’s a simple way to potentially improve engagement, but a powerful one. Hypothesis: Posting when your audience is online can improve your Instagram engagement rate. The hottest social media trend this fall? And if that fails?

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

The benefits of social media optimization are three-fold: Increase the visibility and reach of your content, resulting in greater engagement (clicks, traffic and so on). Assuming that this is someones’ first encounter with your business, consistency counts for the sake of keeping customers engaged and not potentially confusing them.