Complete Guide to Hashtag Analytics
APRIL 17, 2017
One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtags allow social media sites and users to categorize content and get a clearer picture of what your Tweets, Facebook posts or Pins are about. Hashtag Analytics Tools.
Applied Analytics with Andy Crestodina
OCTOBER 22, 2015
This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics …and every communicator must understand this. It’s learning how to read the reports Google Analytics gives you. What You’ll Learn About Your Analytics.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. It’s not difficult to implement a basic SEO strategy.
How Google+ Could Affect SEO
NOVEMBER 30, 2011
There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content.
Content Marketing: Four Changes for 2017
NOVEMBER 29, 2016
Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks. How about the tools to help you succeed? Erika Heald tackles these questions and more.
Four SEO Tips for WordPress Websites
DECEMBER 7, 2012
WordPress is the world’s most popular content management system. If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site. Get an SEO Plugin.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
A lot of marketers say content is king. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content is king.
How to Name an Image for SEO Purposes
JUNE 18, 2012
When optimizing your site for SEO purposes there are several considerations to take into account. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Below is a list of the best SEO tools out there right now. Google Analytics. . It’s of the free SEO tools.
How to Hire Your SEO Partner
Techipedia: Tamar Weinberg
NOVEMBER 29, 2011
Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
There are many powerful social media tracking and analytics tools available that can monitor your performance on social media sites like Twitter. TweetPsych : TweetPsych uses two linguistic analysis algorithms to build a psychological profile of a person based on the content of their tweets.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
But it doesn’t stop there – you have to continually expand content and build incoming links for these properties too. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property.
7 Steps for Performing Your Next SEO Audit
Convince & Convert
MARCH 6, 2015
Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. Track Your Analytics.
Beyond Likes: 9 Facebook Analytics You Must Be Measuring
NOVEMBER 1, 2016
Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. By looking at the engagement figure, you can find out what content works, and do more of it!
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. The content originates from Social Media networks and other public (Internet) sources.
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? First content is created then the key page elements (title tag, headline, URL, image attributes, etc.)
6 Free SEO Tools Social Media Marketers Can Use Too
FEBRUARY 21, 2017
Social media marketers use social media management tools and SEOs use keyword research and analytics tools. For instance, an SEO might benefit from tools meant for social media marketers. Google Analytics. Here’s how to use Search Analytics for your social efforts.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. When it comes to analytics everything is relative.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%). Use Google Analytics.
A Guide to Multilingual SEO Strategy
NOVEMBER 26, 2012
With foreign languages experiencing exponential online growth, it’s important to consider whether or not multilingual SEO might be of benefit to your company. The following three principles outline core strategies for implementing multilingual SEO within a website.
Simple SEO Tips
JUNE 21, 2013
That’s where SEO comes in. The idea is that you want to use specific words and content that is related to your site in order to get Google (and other search engines) to “crawl” your site. The more quality content you have, the better your site will rank.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.
SEO PowerSuite – Everything You Need for Your Website’s SEO
DECEMBER 3, 2014
One thing that generally drives me nuts about SEO tools is the waiting game. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. The SEO PowerSuite Toolset. Now, let’s take a quick look at what each tool within the SEO PowerSuite can do for your SEO.
SEO in 2013: What to Expect
JANUARY 14, 2013
SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. Web Analytics SEO seo 2013
5 Essential SEO Tips For Magento Ecommerce Stores
Social Media Marketing
JULY 25, 2016
This is where search engine optimization or SEO comes into the picture. SEO needs expertise mainly because search algorithms are largely unknown and hugely complex. Get Rid of Duplicity Duplicate content can be your biggest enemy. Ecommerce SEO Magento SEO Magento SEO Expert
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. Content Curation Tools.
Top Tips on Writing Great Content
JULY 30, 2012
Long gone is the time when online content meant a piece of writing crammed full of keywords that didn’t make a lot of sense and generally lacked substance and meaning. So here are some tips to help you create great content. Remember: Your Content Is Still There to Do Its Job.
Google Search Console Search Analytics: Last Updated May 3, 2016
MAY 8, 2016
Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. But look at the #5 keyword listed in Google Search Analytics.
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. SEO Ultimate. SEO Smart Links. WebRank SEO.
How to Create Winning Content & Measure Results
FEBRUARY 20, 2015
When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. Crafting the Best Content.
How to Do an SEO-Friendly Blogging
FEBRUARY 9, 2016
In the present era of content marketing peak, it is not enough to be simply an excellent writer and an expert in the field. Sufficient SEO knowledge will sky rocket your performance you aim at. Below, I’ll share many actionable tips to facilitate your becoming an SEO-savvy blogger.
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Keyword Research for Content Planning.
Alan K’necht: Über Thinker & SEO Brainiac: An Interview
DECEMBER 4, 2011
Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Are analytics misunderstood and misused?
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board.
5 Simple SEO Tips To Optimize B2B Video
PWB Marketing Blog
SEPTEMBER 21, 2011
Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. Putting your videos on YouTube is the first step for SEO. Have you heard about Universal Search?
The Four Skills Digital Marketers Need Today
MAY 13, 2015
These skills run the gamut from one year of SEO experience to 10 years of social media experience (which of course digital marketers don’t yet have). SEO is about optimizing websites at a page and server level to generate traffic and conversion.
Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof
OCTOBER 10, 2011
Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Featured Post – How to Optimize Social Media Profiles for SEO.