Complete Guide to Hashtag Analytics

Sprout Social

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtags allow social media sites and users to categorize content and get a clearer picture of what your Tweets, Facebook posts or Pins are about. Hashtag Analytics Tools.

How Google+ Could Affect SEO

Idaconcpts

There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content.

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Trending Sources

7 Local SEO Mistakes You Do Not Want To Make

Idaconcpts

You’re at your wit’s end working and spending your hard earned money on your website’s local SEO rankings, yet nothing seems to be working. Local SEO, when done right, can tap into markets that are willing and interested in your business. You copy-paste your content.

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35 SEO Copywriting Tips for Rocking Content

Writtent Blog

. SEO copywriting refers to the art of writing copy that ranks well in search. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Throw some effective SEO into the mix, and BOOM… your content rocks, rolls, and ranks!

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content is king.

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent.

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20 Top Twitter Monitoring and Analytics Tools

Pamorama

There are many powerful social media tracking and analytics tools available that can monitor your performance on social media sites like Twitter. TweetPsych : TweetPsych uses two linguistic analysis algorithms to build a psychological profile of a person based on the content of their tweets.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

But it doesn’t stop there – you have to continually expand content and build incoming links for these properties too. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

7 Steps for Performing Your Next SEO Audit

Convince & Convert

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. Track Your Analytics.

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Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. The content originates from Social Media networks and other public (Internet) sources.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. By looking at the engagement figure, you can find out what content works, and do more of it!

Editorial SEO Tactics for the Newsroom

Adam Sherk

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? First content is created then the key page elements (title tag, headline, URL, image attributes, etc.)

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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Content Marketing: How to Measure Its Effectiveness [Infographic]

Pamorama

Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation.

6 Free SEO Tools Social Media Marketers Can Use Too

Sprout Social

Social media marketers use social media management tools and SEOs use keyword research and analytics tools. For instance, an SEO might benefit from tools meant for social media marketers. Google Analytics. Here’s how to use Search Analytics for your social efforts.

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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. When it comes to analytics everything is relative.

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%). Use Google Analytics.

A Guide to Multilingual SEO Strategy

Idaconcpts

With foreign languages experiencing exponential online growth, it’s important to consider whether or not multilingual SEO might be of benefit to your company. The following three principles outline core strategies for implementing multilingual SEO within a website.

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Simple SEO Tips

Unspoken

That’s where SEO comes in. The idea is that you want to use specific words and content that is related to your site in order to get Google (and other search engines) to “crawl” your site. The more quality content you have, the better your site will rank.

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SEO PowerSuite – Everything You Need for Your Website’s SEO

Kikolani

One thing that generally drives me nuts about SEO tools is the waiting game. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. The SEO PowerSuite Toolset. Now, let’s take a quick look at what each tool within the SEO PowerSuite can do for your SEO.

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How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

SEO in 2013: What to Expect

Idaconcpts

SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. Web Analytics SEO seo 2013

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Top Tips on Writing Great Content

Idaconcpts

Long gone is the time when online content meant a piece of writing crammed full of keywords that didn’t make a lot of sense and generally lacked substance and meaning. So here are some tips to help you create great content. Remember: Your Content Is Still There to Do Its Job.

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25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. Content Curation Tools.

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Maximize Blog Traffic with Top 27 SEO Plugins

Writtent Blog

In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. SEO Ultimate. SEO Smart Links. WebRank SEO.

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How to Create Winning Content & Measure Results

Writtent Blog

When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. Crafting the Best Content.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? What content is converting to real business?

Google Search Console Search Analytics: Last Updated May 3, 2016

Bill Hartzer

Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. But look at the #5 keyword listed in Google Search Analytics.

How to Do an SEO-Friendly Blogging

Kikolani

In the present era of content marketing peak, it is not enough to be simply an excellent writer and an expert in the field. Sufficient SEO knowledge will sky rocket your performance you aim at. Below, I’ll share many actionable tips to facilitate your becoming an SEO-savvy blogger.

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Keyword Research for Content Planning.

Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Are analytics misunderstood and misused?

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Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Featured Post – How to Optimize Social Media Profiles for SEO.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. Putting your videos on YouTube is the first step for SEO. Have you heard about Universal Search?

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board.

SEO in 2014: Where It’s All Headed

Navolutions

It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? But What Really Happened to SEO in 2013?

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SEO and Content Marketing Specialist Job Opening – Dallas Texas Area

Bill Hartzer

Here at GlobeRunner , we have an immediate need for a Search Engine Optimization / Content Marketing Specialist. If you have some experience with SEO and understand content marketing, or have SEO knowledge and have Public Relations experience, we’d love to talk to you.

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. As a result, those solutions are now part of an effective content marketing strategy.