Hootsuite

MARCH 31, 2020

It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. Bookmark this page!

List 145

List Social Media HootSuite URL 145

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 138

Analytics YouTube Video Embedding 138

Hootsuite

MARCH 2, 2021

Pinterest analytics tools let you pinpoint where your campaigns stick. Pinterest recently rolled out a platform update , including a few tweaks to metric definitions. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly.

Analytics 145

Analytics Tools HootSuite Tips 145

Sherrilynne Starkie

DECEMBER 31, 2014

Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

Content 282

Content Committee How To Curation 282

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

Metrics 145

Metrics Analytics YouTube How To 145

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. They found that many users had another consideration on their minds: pets.

Brands 152

Brands Marketing Real Estate Collaboration 152

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 196

Metrics Marketing Class ROI 196

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 311

B2B Influencer Platform SMS 311

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 93

Metrics Influencer Marketing Survey 93

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best. Response time.

Analytics 145

Analytics Social Media Tools HootSuite 145

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Despite this, there is still some hesitancy in sharing light-hearted, informal content. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Despite this, there is still some hesitancy in sharing light-hearted, informal content. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brands 138

Brands Apple Cost Advertising 138

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Unmetric

JULY 9, 2019

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions. You can dissect which type of your tweets garner more engagement and at what time. Now, how cool is that?

Analytics 72

Analytics Tools Twitter Hashtag 72

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.). The truth is Twitter marketing takes time, creativity, and patience.

Social Media Management 187

Social Media Management Social Media Tips Content 187

The Realtime Report

MAY 6, 2021

Email Marketing Campaign. Any business looking to find and maintain success needs to market itself. One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. It’s hard to pull off an effective email marketing campaign if you don’t have anyone to email. Make the Content Personal.

Campaign 132

Campaign Marketing How To Discount 132

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 99

Influencer Marketing Collaboration ROI 99

Socialmedia.biz

JUNE 28, 2018

With more than 200 million active users per month (2017), Instagram Stories has quickly demonstrated how brands, especially B2C businesses, can leverage ephemeral photos and videos to not only engage with their target audience, but also achieve their marketing objectives. What to put in your Instagram stories.

Instagram 75

Instagram Template Templates Price 75

Rebekah Radice

OCTOBER 31, 2018

Content marketing is a complex undertaking. That’s a lot of content. It was filled with content: Look at Twitter, read an article. See, content marketing has become way too complicated. So let’s get you focused with a simple content marketing roadmap. Create your content.

Content 103

Content Marketing Analysis Case Study 103

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I’m Bronte Mojdehi, marketing manager at AppSumo , the go-to digital marketplace for entrepreneurs, small-business owners, and freelancers. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Razor Social

OCTOBER 26, 2023

Even if they haven’t fully embraced AI the market demands that they demonstrate that AI is a core part of their offering going forward. The following outlines 11 useful things to do with AI marketing tools: 1. Try importing your analytics data and ask it questions about this data. Check out Wonderchat 4.

Tools 82

Tools Vimeo Marketing Feed 82

Hootsuite

JUNE 23, 2022

Social media content creation is the basis of every social media strategy. Without content, there is nothing to post, like, share, or analyze — and it’s impossible to promote products or services online. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Social Media 112

Social Media Content HootSuite Library 112

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. information in your Facebook analytics.

Analytics 72

Analytics Facebook Overview Metrics 72

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 99

ROI Influencer Marketing Survey 99

Ignite Social Media

APRIL 2, 2020

Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. What is TikTok? We recently hosted a webinar on TikTok.

Marketing 217

Marketing Authentication Trends Feed 217

Later

APRIL 3, 2019

If you really want to get more engagement, you need to get super-relevant and niche with your hashtags by using hashtags that describe your account, your business, and your target market. For example, Little Spoon is a delivery baby food company whose target market is expecting moms and parents with small children. .

Hashtag 91

Hashtag Instagram Analytics Notification 91

Hootsuite

FEBRUARY 6, 2023

Content moderation is a critical part of any brand’s social media strategy. What is content moderation? Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. Why is content moderation important?

FAQ 119

FAQ Tools HootSuite Content 119

SocMed Sean

JULY 17, 2018

He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Thanks to Kevin for sharing his insights on the skills that every marketer should learn. Below are 7 important skills that every aspiring marketer should learn. Skill #2: Analytics.

Skills 220

Skills Marketing Posterous Team 220

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way. Clear data. That’s okay.

HootSuite 145

HootSuite Metrics Analytics Instagram 145

Later

MAY 13, 2020

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020!

Metrics 58

Metrics Analytics Overview Trends 58

agora pulse

AUGUST 26, 2020

Some content is so captivating and useful that it is not limited by time. It is “evergreen content.” ” But even evergreen content needs a little refreshing now and then. Imagine your published content is a room. Likewise, it may be time to spruce up your content. What Is Evergreen Content?

Content 133

Content How To Social Media Examples 133

Social Media Strategies Summit

APRIL 24, 2024

But Instagram isn’t a silver bullet for your marketing strategy. The total number of times your content appeared on Instagram in a given period. In isolation, impressions aren’t super useful because they don’t tell you how many people have actually seen your content. Total Impressions What Does It Tell You? Simple, right?

Metrics 137

Metrics Instagram Engagement Social Media 137

Buffer Social

JUNE 26, 2023

Everyone says you should repurpose your content these days. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted.

Content 84

Content Remix YouTube Instagram 84

Keyhole.co

JUNE 11, 2024

However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest. Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve.

Sentiment 52

Sentiment Metrics LinkedIn Analysis 52