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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

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Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

Franchising and Collaboration One of the key strategies behind the success of Star Wars is its ability to expand through franchising and collaboration. Consider collaborating with other bloggers or influencers in your niche to cross-promote each other’s content and reach new audiences.

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How to Host a Successful Virtual Event: Tips and Best Practices

Hootsuite

So, is your company ready to get digital? Here’s a rundown of the different kinds of online business events your company can host. For more complex topics, webinars, workshops, and courses might be a better fit. Tour your lab, factory, office, workshop, tradeshow or test kitchen. What is a virtual event?

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113
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32 social media training resources and courses every marketer needs

Sprout Social

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. According to the Sprout Social Index™, 26% of marketers say they have to push their company to raise awareness on social issues. Essentials of Team Collaboration (LinkedIn Learning). Google Analytics Academy.

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A Social Media Budget Breakdown for Every Size of Business

Hootsuite

Every company has different resources and different priorities. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. Analytics tools. Strategy and analytics. Paid advertising.

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How To Get Verified On Instagram Even With Few Followers

Keyhole.co

Earlier, this blue badge was reserved for celebrities, public figures, or global companies. Hold an event, workshop, or social initiative, and invite local news outlets to cover it. Use Instagram analytics to identify areas of improvement and tweak your strategy accordingly. With Keyhole’s Instagram analytics.