Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 142

Analytics YouTube Video Embedding 142

Razor Social

MARCH 12, 2020

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. Ownership of Analytics.

Analytics 89

Analytics URL Report Google 89

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. Using URL Parameters. Another way to measure this is with URL parameters. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. What should you do?

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How To Facebook URL Cost 198

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Instagram Tools Hashtag 110

Hootsuite

MAY 3, 2021

And they work with Google Analytics. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign.

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Sample Code Social Media HootSuite URL 145

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. ISP domains), as well as URLs that you don’t want to influence your analytics.

Analytics 110

Analytics Google URL Adwords 110

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

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Analytics Metrics Overview Trends 67

Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. You have a campaign that has generated 38 purchases. I dug up a campaign that I ran that promoted a blog post, and it led to 257 registrations. This should technically list specific URLs where these events are happening.

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Report Sample Samples API 177

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 87

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. Tag Manager.

Analytics 70

Analytics Google Adwords Marketing 70

Sprout Social

MAY 17, 2016

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Click Shorten URL.

URL 64

URL Social Media Campaign Analytics 64

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

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Forums Reddit Analytics Sentiment 62

Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. So here I go. A few months ago, I started working with USA for UNHCR.

Campaign 275

Campaign Avatar Hubspot Flickr 275

Jon Loomer

MARCH 15, 2022

URL parameters and Google Analytics wouldn’t be able to report this. While the scenario above is easiest to explain, the following scenario may be most common: You are running a remarketing campaign that targets someone who is on your email list. An ad was served, but the targeted user may not have noticed or engaged with it.

Conversation 197

Conversation Facebook URL Report 197

Razor Social

SEPTEMBER 20, 2018

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. Google Analytics Funnel Setup. Imagine if your funnel looked like this: Google Analytics funnel. Understanding Conversion Funnel Analytics.

Analytics 84

Analytics Google How To Report 84

agora pulse

AUGUST 30, 2018

See, there’s a problem with Google Analytics. Google Analytics shows you which networks send traffic but UTM tracking code can show you more. For example, if you publish a link to your LinkedIn profile and your LinkedIn page, Google Analytics will register ‘LinkedIn’ as the source of the traffic for both.

Social Media 138

Social Media URL Analytics How To 138

Jon Loomer

FEBRUARY 1, 2022

One is using URL parameters and Google Analytics. I’ve never been a big user of URL parameters in the past, but Ads Manager reporting had always been more complete in the past. This completely changes my evaluation of campaigns. Now that I’m using it, I see more conversions than Ads Manager reports.

Facebook 205

Facebook Aggregator Eventful URL 205

Jon Loomer

OCTOBER 2, 2020

You may also create a custom conversion with rules that include a common URL segment. For example, maybe the URL for the purchase confirmation page of my Facebook Pixel Masterclass training is jonloomer.com/facebook-pixel/ (it’s not, but hang with me). When you run a Facebook campaign, people are going to engage with your ad.

Conversation 194

Conversation Facebook URL Report 194

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Google Analytics to crunch the revenue numbers.

Analytics 110

Analytics Report Data Social Media 110

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. You’ll get more analytics and the option to create a shop and a product catalog. Paid advertising, on the other hand, works to create campaign conversions.

Instagram 117

Instagram HootSuite UGC Influencer 117

Jon Loomer

MARCH 27, 2022

I’m running a Reach campaign to a very warm audience to promote my 10 Tips free opt-in lead magnet. It’s why I use URL parameters with Google Analytics , and why I’ve also experimented with duplicating landing pages and forms that are used only for ads. An Example. Facebook reports 51 registrations.

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Eventful Report Facebook Aggregator 202

Razor Social

JULY 13, 2017

Google Analytics can help you understand and analyze referral traffic coming from different social media channels. However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. Use Google Campaign URL Builder.

Social Media 111

Social Media URL How To Analytics 111

Hootsuite

FEBRUARY 16, 2021

Or, if you’re running a big campaign. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). Here’s a quick how-to on implementing vanity URLs. Hootsuite hacks for reporting.

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HootSuite Features URL Template 140

Later

MARCH 13, 2019

That’s why it’s so crucial to monitor the clicks and visits that URL generates over time! That’s why if you’re looking to track traffic on Instagram and understand how your followers are clicking through to your website, you’ll want to look outside of Instagram’s in-app analytics. Setting Up UTM Tracking in Google Analytics.

Instagram 68

Instagram How To URL Analytics 68

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Later

JUNE 28, 2021

Need help planning your next influencer marketing campaign? Download our FREE Influencer Campaign Kit to map out your goals, source the right influencers, and more. Length of the campaign. Here are a few ways you can find and verify influencers for your next campaign: Pay attention to your Instagram comments and tags.

Influencer 133

Influencer How To Marketing Instagram 133

Jon Loomer

NOVEMBER 22, 2019

This pedestrian post drove more than 100 leads, according to Google Analytics… The numbers Facebook provided made me feel like the post was a waste of time. In other words, I altered the end of my URL so that Google Analytics could track my traffic and report on those who arrived on my website from that specific link.

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Organization Conversation Facebook Metrics 212

Later

FEBRUARY 18, 2020

Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. 6 Free Social Media Management Tools: Google’s Campaign URL Builder. Google Analytics & Google’s Campaign URL Builder are both free to use! #7 And Later is FREE!

Social Media Management 104

Social Media Management Social Media Tools URL 104

Keyhole.co

DECEMBER 11, 2020

Try monitoring keywords, URLs, topics, social media handles and more. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It also lets you monitor more than just hashtags. TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Jon Loomer

OCTOBER 2, 2020

You may also create a custom conversion with rules that include a common URL segment. For example, maybe the URL for the purchase confirmation page of my Facebook Pixel Masterclass training is jonloomer.com/facebook-pixel/ (it’s not, but hang with me). When you run a Facebook campaign, people are going to engage with your ad.

Conversation 153

Conversation Facebook URL Report 153

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. It may sound obvious but no matter what kind of campaign you’re working on you need to be clear on exactly what you’re measuring as your goal. Getting 5,000 likes on a website over the campaign.

Social Media 260

Social Media Analytics URL Campaign 260

Sprout Social

NOVEMBER 11, 2021

Website & URL tracking. Determine the impact of your digital campaigns to track the ROI of your social content and optimize accordingly. Sprout’s Google Analytics and Bitly integrations bake this link creation step into your publishing workflow. Sprout integrations: Google Analytics, Bitly.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Sprout Social

SEPTEMBER 30, 2020

The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. When including links, add URL tracking codes to measure post-click actions like site visits or conversions, which you can then measure via Google Analytics. Invest in the best: Boost and elevate.

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Organization LinkedIn Strategy Social Media 104