Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. SumAll , an analytics tracking tool, automates your social media and marketing needs.

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Analytics Tools Social Media Curation 125

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Allowing you to keep up on the latest trends, your competition, and potentially sticky PR situations for your own brand, you’ll want a social media tool that includes social listening.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

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Influencer Marketing Collaboration ROI 99

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Monitor your LinkedIn analytics using the in-built analytics tool.

LinkedIn 108

LinkedIn How To Collaboration URL 108

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

DECEMBER 22, 2019

The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. Oktopost specializes in social media management for B2B companies. Google Trends. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

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Collaboration Marketing Team Hubspot 75

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. The social team at Triple Whale took notice of the trend and made it work for their brand.

Strategy 125

Strategy Brands Hubspot Survey 125

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. In the fast evolving world of business-to-business (B2B) marketing, leveraging deep expertise and proven strategies is crucial.

B2B 78

B2B Influencer Marketing Collaboration 78

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

APRIL 30, 2020

Trending niche-relevant hashtags along with branded ones are key to get more followers. Hashtagsforlikes finds the most sought after hashtags related to given keywords and offers hashtags based on data analytics. This is especially useful during the coronavirus outbreak as new trends are popping up. Iconosquare.

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Instagram Tools Hashtag Authentication 160

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

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Reputation Sentiment Analysis Notification 90

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. You can track data effectively with Twitter analytics. Large user base.

Platform 84

Platform Social Media Insurance Education 84

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Why track LinkedIn analytics? Tracking LinkedIn analytics is essential for several reasons. Followers metrics Counting the followers and monitoring trends over time is key to testing the effectiveness of your content strategy.

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Metrics LinkedIn Analytics Sentiment 52

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

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B2B Research Influencer Marketing 143

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Automation also breaks down silos and smooths out collaboration within your team, and beyond. Analytics automation Every organization should be data-driven.

Team 103

Team Hubspot Marketing SMS 103

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. But Fujitsu and Pyramid Analytics are not alone. And they were certainly not blind.

B2B 111

B2B Social Media Organization Study 111

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

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ROI Social Media Marketing Curation 62

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. Analyze your LinkedIn page analytics with Keyhole 3. Use hashtags Hashtags are a great way to get your content seen by more people.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. Analyze your LinkedIn page analytics with Keyhole 3. Use hashtags Hashtags are a great way to get your content seen by more people.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Collaborate with third-party DEI vendors to conduct unconscious bias training.

Social Media 104

Social Media Authentication Communities Campaign 104

Sprout Social

AUGUST 24, 2022

She also prioritizes staying on the pulse of social trends so she can create timely content that resonates with her audience. She explains, “I collaborate with our copywriting team to design content calendars every month, but I also create posts as they happen organically.”. Social analytics proficiency.

Social Media Management 98

Social Media Management Social Media Tips Skills 98

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. To wrap things up, let’s look at some ways to encourage collaboration that benefit both parties. Communication.

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Data Marketing How To Collaboration 111

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

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LinkedIn Tips Skills URL 113

Keyhole.co

NOVEMBER 29, 2023

YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. A few tracking platforms might only give you analytics once you reach a certain number of views or subscribers. She likes researching topics related to B2B and SaaS. Some prominent methods include: 1.

YouTube 59

YouTube Analytics Analysis Engagement 59

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Writtent Blog

FEBRUARY 14, 2014

That’s probably one of the reasons why growth hacking is a trend associated with start-ups. You will definitely find some mind-blowing ideas, news about apps and insights on trends that are just about to crush mainstream business thought. There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy.

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Resources Startup Marketing Handbook 111

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

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Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

DECEMBER 9, 2020

We’ve been hearing for a while that lengthy retainers are being replaced with shorter, project work , and it’s no surprise that COVID-19 has thrown this trend into overdrive. B3 Media Solutions , a social data and analytics agency, succinctly outlines how listening can help brands strengthen their social marketing strategies. .

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Proposal Price Project Education 99

Writtent Blog

JUNE 25, 2013

Humans have an innate craving for trending news and breaking stories. Being the third or fourth business blog in your niche to cover an industry-related trend will probably win you a small surge of traffic, but it’s far superior to be the first. The trending topics aren’t always safe-for-work. Probably not.

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Tools Content Blogger Curation 91