Sprout Social

OCTOBER 18, 2023

By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Doing so can build community and brand awareness.

Examples 123

Examples Social Media Sentiment Influencer 123

Keyhole.co

DECEMBER 5, 2022

Even with a well-equipped team and resources at your disposal, you don’t see the results you wish. Well, we have a solution- conducting a social media competitive analysis. The key to competitive analysis is knowing what makes your competitors successful. What is social media competitive analysis? What are they doing?

Analysis 52

Analysis Social Media How To Sentiment 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know AI Can Increase Marketing Efficiency and Productivity AI can automate repetitive tasks, freeing up time for your team to focus on higher-value initiatives. Need help getting your team on board with digital transformation, AI or marketing automation? Don't wait!

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. That’s why leaders from across the business should ask their social team for regular updates on brand health during a presidential election.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Benchmarking and competitor analysis. In the Authors tab, you can track top social media users writing about any subject and estimate their reach and sentiment. Listening for customer success.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. You can respond to any post directly from your dashboard, assign it to another team member, or flag it for follow-up. You can also gain insights into social sentiment.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 9, 2024

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. Do this in two ways: First, teams should mark their calendars to set up a regular cadence for consistent social listening sessions.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Ask your community questions and shout-out major contributors.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. Consultants support cultural change, recruitment & training and for internal communications initiatives. Social media consultants write policies and guidelines to empower teams while mitigating risk. So, more and more, social media consultants are being asked to train client teams.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 112

Project Analysis Hashtag Sentiment 112

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team. In social media, the most important questions are often the most difficult to answer or quantify.

Strategy 123

Strategy Brands UGC Marketing 123

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

JULY 24, 2023

Use it to easily plan your own strategy, track results, and keep your team in the loop. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. Team collaboration and workflow management Collaboration and workflow management are important for realtors who work in teams.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. However, there is often an overlap of functions across different teams. Community building : Nurture long-term growth by engaging with your audience directly.

Skills 113

Skills Template Templates Travel 113

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. They may have the luxury of relying on the customer service and PR teams to handle complaints and crises, but they’re not off the hook on this one. A social media following can't thrive without a strong community as its foundation. Click To Tweet.

Brands 193

Brands Sentiment Influencer Survey 193

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Bank (@usbank) November 17, 2022 With social media monitoring, you can find out what’s most important to your community and make a difference on a local level. Look out Bob the Builder!

Banking 80

Banking Social Media HootSuite Sentiment 80

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Competitive analysis. Improve sentiment around customer service. Some common overarching business priorities listening can support are: Market research.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Their team is also extremely engaged on social. Finally, make it easier for your team to never miss a message.

Strategy 124

Strategy Brands Content UGC 124

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Sentiment and conversation trends matter. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Keyhole.co

DECEMBER 10, 2020

Have a member of your team on call for social media emergencies. Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing. And there is so much more you can do with sentiment analysis tools to make sure you spot troubles ahead.

Social Media 103

Social Media Tips Guidelines Sentiment 103

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. I could easily screenshot data from Keyhole and share it with the team. The most competitive aspects of Union Metrics ‘ Twitter analytics are its competitive analysis and research components. Here’s a handy list!

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

MARCH 20, 2020

With this in mind, the Sprout team has been hard at work creating a new Featured Topic centered around the coronavirus. Using social listening for the coronavirus will help your team understand what your customers—and the world—are looking for right now, and identify how your brand can contribute in valuable, organic ways.

Conversation 96

Conversation Features Sentiment Tumblr 96

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

OCTOBER 31, 2023

For example, “What is the impact of building strong communities on social?” These serve various purposes such as customer service AI or creating a guide for a new team member. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user.

Tools 100

Tools How To Sentiment Training 100

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Keyhole.co

NOVEMBER 30, 2022

Deep social media analysis in the form of monitoring conversations around the brand, discovering consumer intent and undertaking competitor analysis are done in real-time. Profile and competitor analysis: Allows you to measure and analyze all of your social media platforms on a single dashboard. Start Your FREE Trial.

Social Media 52

Social Media Analysis Sentiment Analytics 52

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC. JetBlue Airways This U.S.-based

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Evaluating your current strategic communications is a necessary way to understand your situation. Conducting a SWOT analysis on your channels and communication style will inform your strategy and prepare you to be proactive rather than reactive to world events.

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 132

Marketing How To Sample Samples 132