Hootsuite

JULY 10, 2024

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and much more. Are more people talking about you this week?

Examples 130

Examples Strategy HootSuite Sentiment 130

Oktopost

OCTOBER 7, 2024

Platform moderation and culture LinkedIn’s community guidelines prioritize respectful, professional discourse. LinkedIn’s moderation, along with its user community’s expectations, helps maintain a high standard of content that aligns with corporate interests.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Ignite Social Media

JANUARY 29, 2025

Enter TikToks Video Analysis Tool. But wait, there’s moreTikTok also offers a Comment Analysis Tool, which provides invaluable data about what audiences are saying and trends in their feedback through comments. The Comment Analysis Tool goes further to analyze the comments and feedback left by viewers on your videos.

Analysis 60

Analysis Comments Video Sentiment 60

Sprout Social

JUNE 3, 2025

Niche communities are powerful because of their more exclusive nature. In the context of social media, a niche refers to a community built around a specific expertise, interest, demographic or other shared characteristics. With this information in hand, conduct a SWOT analysis to identify your brands strengths.

Social Media 93

Social Media How To Hashtag Authentication 93

Sprout Social

AUGUST 30, 2024

That’s why it’s a smart move to establish forums or communities to address service questions publicly. Some brands have community forums where users assist each other with their website issues. Most of the content is totally community-driven but employees can step in to resolve problems if needed as well.

Knowledge Base 127

Knowledge Base Forums Loyalty Issues 127

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results. Engagement management is a huge responsibility on its own.

Social Media Management 124

Social Media Management Social Media HootSuite Metrics 124

Buffer Social

DECEMBER 5, 2024

You’ll also be able to create a competitor analysis with similar info. Analyze people's sentiments when they engage with your posts. 3 cool features Analyze audience sentiment towards your campaigns from their reactions and interactions. Decide whether to boost Facebook posts or not based on predictive analysis.

Analytics 109

Analytics Social Media Tools Price 109

Sprout Social

DECEMBER 31, 2024

Influencer authenticity can be tricky to determine, but it involves reviewing whether an influencer has a genuine connection with the community theyve created. You can assess this by performing sentiment analysis on their comments, and looking at how they interact with their community on and off their profile.

Collaboration 100

Collaboration Influencer Brands Metrics 100

Keyhole.co

MAY 27, 2025

Today, its a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Its about understanding the sentiment, pain points, and trends shaping your industry. Analyzing conversations, sentiment, and trends to gain insights and take strategic action.

Communities 52

Communities Sentiment B2B Trends 52

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media 129

Social Media Strategy Marketing Influencer 129

Buffer Social

JANUARY 16, 2025

Analyze sentiment of brand mentions. Monitor mentions and detect negative sentiments. For instance, you don’t need to invest in a social listening tool monitoring that tracks news sites if most of your buyers express their sentiments on social media. Track online conversations across multiple channels.

Tools 126

Tools Sentiment Price Social Media Management 126

Hootsuite

JANUARY 17, 2025

Leverage the passion of existing online communities No matter what cause youre working on, theres a relevant online community to tap into. It uses enhanced sentiment analysis to tell you how they really feel. Communities have substantial overlap on social media. You can identify key moments for outreach.

Social Media 104

Social Media HootSuite How To Policies 104

Sprout Social

SEPTEMBER 24, 2024

Micro and nano-influencers boast higher engagement rates and authenticity within specific communities. Early collaboration allows them to contribute strategic insights from their deep understanding of internet culture and audience behavior, helping you build campaigns that align naturally with their unique community.

Template 97

Template Templates Influencer Strategy 97

Hootsuite

OCTOBER 2, 2024

If you’re adding new paid tools to your budget, include a cost analysis to show how the tool will pay for itself. Beyond the obvious tasks of creating and scheduling social posts, your social team engages with social fans, provides social customer service , and manages your social community. Don’t go overboard here.

Social Media 115

Social Media HootSuite ROI How To 115

Keyhole.co

MAY 21, 2025

Your brand may be too slow to spot reputational risks, too disconnected to hear early product feedback, or too scattered to understand customer sentiment. Real-time analysis across platforms Before AI, brand monitoring was mostly reactive. Thats barely useful when many online communication lives in the gray area. The insights?

Brand Monitoring 59

Brand Monitoring Sentiment Brands Patterns 59

Hootsuite

DECEMBER 3, 2024

Regular measurement and analysis allow you to understand your audience and improve your results over time. Finally, you can measure how much of the social conversation involves your competitors: how much people are talking about them, as well as how involved they are in niche communities important to your brand.

Social Media 111

Social Media How To Metrics HootSuite 111

Keyhole.co

NOVEMBER 20, 2024

Enter Bluesky: a decentralized social media network that is rapidly gaining traction from niche communities and tech-savvy users. Bluesky’s decentralized nature means that users and communities have more control over their personal information, who they talk to and what they see online.

Marketing 52

Marketing Metrics Domain Name Communities 52

Keyhole.co

APRIL 9, 2025

It tracks and measures important metrics such as engagement, reach, and sentiment analysis to help you understand your audience’s behavior. Its advanced AI technology can analyze customer sentiments and responses, allowing you to provide timely and personalized customer service on social media.

Tools 52

Tools Avatar Marketing Sentiment 52

Keyhole.co

APRIL 9, 2025

It gives you real-time insights into sentiment, context, and conversation patterns. Join online communities: LinkedIn groups or Reddits r/fintech discussions provide direct access to customer opinions and any ideas they might have on new product development. Social media listening is more than that.

Products 52

Products Banking Sentiment Trends 52

Buffer Social

MAY 8, 2025

No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. It’s a place to build a community of people who might benefit from your product or service. She also shared how her community had the same complaints from the brand. 

Social Media 67

Social Media Tools Sentiment Social Media Management 67

Buffer Social

JULY 10, 2025

You can use your Instagram marketing strategy to drive sales, increase brand awareness, and build a social media community. According to Buffer’s analysis of four million posts, reels see 36% more reach than other post types. According to our analysis, Instagram Carousels get 12% more engagement than other post types.

Instagram 95

Instagram Strategy Marketing Hashtag 95

Hootsuite

NOVEMBER 7, 2024

Volume and sentiment of brand mentions People who love your brand say great things about you online. Adding sentiment tracking allows you to understand whether those mentions are positive or negative. Social share of voice Volume and sentiment of mentions track your own brand conversations over time.

Loyalty 124

Loyalty Brands HootSuite How To 124

Buffer Social

MARCH 23, 2025

It’s about building a community. Meaningful social media engagement encompasses how much your content resonates with your audience, how many meaningful relationships you build, and how much value you provide to your community. Do a sentiment analysis of your comments and DMs to increase social media engagement.

Social Media 78

Social Media Engagement UGC Metrics 78

Hootsuite

MAY 28, 2025

Premium plans start at $49/month Talkwalker SMMs looking to match influencers to audience needs based on existing affinity Sentiment analysis combined with trend prediction provides the framework for successful influencer campaigns Extensive feature set may be overwhelming for those focused only on influencer marketing Available on request Aspire.io

Influencer 110

Influencer BuzzStream Tools HootSuite 110

Sprout Social

JUNE 3, 2025

With social media management tools, you can effectively measure performance and simplify cross-channel analysis. A Facebook competitor analysis provides insights into similar brands. Social listening tools , like Sprouts, can track audience sentiment for competitors.

ROI 80

ROI Social Media CPA CPC 80

Oktopost

JULY 2, 2025

AI often echoes Reddit sentiment. They synthesize insights from multiple sources, prioritize community-driven content, and rely on conversational signals, not just technical SEO markup. Run and monitor Reddit campaigns, from AMAs to sentiment analysis, keeping your brand close to the communities LLMs rely on.

B2B 62

B2B SEO Reddit Brands 62

Buffer Social

JANUARY 7, 2025

Brand24: Analyze audience sentiment Source: Brand24 If you're looking to track what people say about your brand online, Brand24 is a social listening tool that uses AI to analyze the emotional tone of conversations about your brand. Pricing : Paid plans start at $149/month to get AI sentiment analysis.

Tools 123

Tools Marketing Price Hubspot 123

Hootsuite

APRIL 2, 2025

Know your community To tell a compelling story, you should have a good idea of exactly who youre telling the story to. For example, Hootsuite offers AI social listening tools powered by Talkwalker, including quick search ability and sentiment analysis. Crafting your own brands story: 4 tips from Daniel Reynolds 1.

Hotels 68

Hotels Brands Travel Authentication 68

Sprout Social

DECEMBER 19, 2024

For example, if an event directly impacts your community. For example, brands in the nonprofit sector may choose to speak about legislation that harms their communities. Generally, consumers only want brands to act when a social issue directly concerns the brands community, products or services. Our focus isnt on ROI.

Issues 79

Issues Company Project Influencer 79

Sprout Social

JUNE 12, 2025

Social media sentiment isn’t just a brand health indicator—it’s your early warning system, your campaign compass and your real-time pulse on culture. This matters for your brand because language reveals how customers truly feel about you—and that sentiment is digital gold. What is AI sentiment analysis? You’re guessing.

Sentiment 74

Sentiment Analysis Brands SMS 74

Hootsuite

OCTOBER 24, 2024

Listen and adapt : Use social listening tools like Hootsuite Listening to track brand mentions and audience sentiments. Lean into listening tools You can’t read your audience’s mind, and there aren’t enough focus groups in the world to keep up with the sudden sentiment shifts during a turbulent election year.

Social Media 118

Social Media How To Guidelines HootSuite 118

Oktopost

APRIL 1, 2025

It gives you an unmatched picture of how your competitors communities and personas are being marketed to in order to help you make decisions with full visibility of your market. Marketing Intelligence: A B2B approach At Oktopost, we believe competitive content intelligence should be an ongoing part of any B2B marketing strategy.

Strategy 62

Strategy Content B2B Marketing 62

Sherrilynne Starkie

MARCH 10, 2025

I ran an analysis of how elbows up and #elbowsup were used on social media over the past seven days, and the results tell a powerful story. of the posts using “elbows up” had a positive sentiment, reflecting Canadian pride and solidarity. Engagement peaked on March 4th, the day the U.S. positive, 50.7% Canada is not for sale.

Social Media 195

Social Media Hashtag Sentiment Policies 195

Buffer Social

MAY 13, 2025

It’s one of the key metrics that Hailley Griffis , Head of Communications and Content at Buffer, tracks. “Different communities and social networks will engage differently, but if you are reaching an increased number of people, then you’re doing something right,” says Hailley.

Metrics 122

Metrics Social Media CPC Sentiment 122

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Do you want to improve brand sentiment? Click To Tweet.

Brands 196

Brands Sentiment Influencer Conversation 196

Sprout Social

SEPTEMBER 1, 2020

By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. But deeper analysis helps illuminate the greater impact of social media. Why did something happen?

Analysis 145

Analysis Data Social Media Retail 145

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” These tools can help you find out.

Social Media 221

Social Media Tools Netvibes Samples 221