Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. The popular themes of managing sentiment revolve around polarity and intensity.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Doing so can build community and brand awareness.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”).

Analysis 88

Analysis Social Media ROI How To 88

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Benchmarking and competitor analysis. In the Authors tab, you can track top social media users writing about any subject and estimate their reach and sentiment.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Pam Moore

APRIL 2, 2024

Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence. Improved Customer Experience: AI-powered chatbots and virtual assistants enhance customer satisfaction by providing instant support and personalized interactions.

Strategy 78

Strategy Marketing Analysis ROI 78

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Hootsuite

FEBRUARY 7, 2024

Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

FEBRUARY 3, 2024

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 112

Project Analysis Hashtag Sentiment 112

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JANUARY 9, 2024

As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users. AI solutions help take on the heavy lift of data analysis and deliver insights faster, so that teams can personalize content at scale.

Social Media 125

Social Media Sentiment Data Team 125

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Do you want to improve brand sentiment? Click To Tweet.

Brands 194

Brands Sentiment Influencer Survey 194

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. It p rovides a visual representation of your competitive analysis. Iconosquare This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

APRIL 12, 2023

Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Using hashtags relevant to your content, you can reach people interested in the same topics, hobbies, or communities as you.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. And all of it finds relevance in pop culture and media.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

MARCH 9, 2023

Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. pic.twitter.com/N3M1Rt4RL8 — Melanie Perkins (@MelanieCanva) October 12, 2022 In many companies, there’s a communication gap between the C-suite or leadership team and other employees.

Skills 113

Skills Template Templates Travel 113

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Sentiment and conversation trends matter. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. The most competitive aspects of Union Metrics ‘ Twitter analytics are its competitive analysis and research components. Which are the best Twitter analytics tools with which to get started? Here’s a handy list!

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Best of all? Price: Free.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Hootsuite

JANUARY 24, 2022

Brand sentiment. The first step to developing an effective social media data analysis plan is to establish SMART goals. For larger social media marketing teams with more in-depth data analysis needs, Hootsuite Impact directly tracks social media data to business goals and provides helpful competitive benchmarks. Profile visits.

Data 94

Data Social Media HootSuite Template 94