Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145

Metrics Analytics YouTube How To 145

Kikolani

SEPTEMBER 12, 2011

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Triberr Visits vs. Google Analytics.

Case Study 163

Case Study Analytics Google Study 163

Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? Here are 7 website analytics tools that are useful and worth exploring. Here are some other useful website analytics tools available: Heatmaps. Form Analytics. Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data.

Analysis 111

Analysis Tools Analytics SEO 111

Razor Social

MARCH 12, 2020

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? We run a lot of audits for companies (SEO, website, competitive analysis, etc.) and we have found that issues with analytics are very common. Google Search Console not set up. Google Search Console not set up.

Analytics 89

Analytics URL Report Google 89

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 3, 2021

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.).

Sample Code 145

Sample Code Social Media HootSuite URL 145

Convince & Convert

DECEMBER 1, 2014

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created. That was a real eye-opener for me.

Analytics 165

Analytics Content How To Software 165

Kikolani

JANUARY 24, 2012

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Here are a few things you can learn from setting up comment form submissions as goals in Google Analytics. The Basics of How it Works.

WordPress 147

WordPress Analytics Comments Google 147

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Google Analytics to crunch the revenue numbers.

Analytics 110

Analytics Report Data Social Media 110

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

FEBRUARY 5, 2024

Well, it’s really just a fancy way of describing an analysis of your LinkedIn profile with the aim of enhancing its performance. You can use LinkedIn’s analytics to find out who is engaging with your ads and visiting your website. In this article we’ll cover nine major areas to focus on, with tips on how to optimize your content.

LinkedIn 52

LinkedIn How To Privacy URL 52

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. analytics Click To Tweet. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website.

Brands 154

Brands Analytics Consultant Data 154

Razor Social

JULY 13, 2017

Google Analytics can help you understand and analyze referral traffic coming from different social media channels. However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. Use Google Campaign URL Builder.

Social Media 111

Social Media URL How To Analytics 111

SocMed Sean

DECEMBER 30, 2018

Do a deep-dive analysis of each of your plugins and ask yourself the following questions: Do I really need this plugin? My Related Posts widget now is just a custom HTML widget with the links to my most popular posts that I gather from Google Analytics. Do you want to include the month and year in your URL?

WordPress 208

WordPress Tips URL Widget 208

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis.

Metrics 60

Metrics Analysis SEO NoFollow 60

agora pulse

SEPTEMBER 23, 2020

Here’s how to run competitor analysis. Google Analytics shows businesses where their leads are coming from and how this translates into sales made. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed. Do this for each channel then date and save them.

Social Media 144

Social Media ROI Social Media Management URL 144

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Engagement 125

Engagement Report Video Metrics 125

Keyhole.co

NOVEMBER 13, 2023

It is becoming more and more popular for search, with 40% of Gen Z using TikTok for search instead of going to Google Maps or Search. What are Google ranking factors? While TikTok has its own unique ranking factors, it’s also essential to understand Google’s ranking factors.

SEO 52

SEO Content Hashtag Trends 52

Sprout Social

SEPTEMBER 30, 2020

The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. When including links, add URL tracking codes to measure post-click actions like site visits or conversions, which you can then measure via Google Analytics. Try, try again.

Organization 104

Organization LinkedIn Strategy Social Media 104

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. URL clicks. Keyword analysis. With the data, you can then build social media analytics to make sense of the raw information. Think of social media data as the ingredients to your meal and the analysis as your recipe.

Data 102

Data Social Media How To ROI 102

Rebekah Radice

JANUARY 7, 2019

Look to your analytics and insights to find: 1. Use Google Analytics to find this information. The analysis above will not only give you insight into your content, but how you should present it. STEP 6: Go Deep Into Competitive Analysis. It’s a review of engagement, content, community, and your competition.

Social Media 145

Social Media How To Metrics URL 145

agora pulse

JUNE 11, 2019

When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. To collect more useful data, start by adding UTM parameters to links and tracking URL clicks in your Agorapulse reports.

Metrics 106

Metrics Social Media Content Analytics 106

Hootsuite

NOVEMBER 10, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. You can use your email, or log in with your Google, Twitter or Facebook account. Pick your URL wisely. Step 6: Dig into analytics. Learn more about TikTok analytics.

How To 143

How To Hashtag Trends Analytics 143

Kikolani

OCTOBER 14, 2014

It’s that competitor appearing on the first page of Google who changes you. Enter your site’s URL to get started. The site check-up dashboard also shows you keyword rankings of your main keywords in Google and Bing. You can also integrate site’s Google Analytics profile into the tool. That’s the question.

Review 159

Review URL SEO Social Bookmarking 159

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21 percent of our traffic comes from dark social sources.

Brands 131

Brands Analytics Data Metrics 131

Razor Social

JANUARY 10, 2018

This tools integrates with Google Analytics allowing you to see how well your campaign forms are performing in terms of clicks, views, and overall conversion rates. If you are comfortable getting a bit more technical, you can also track your email conversions by setting up Goals in Google Analytics.

Content 104

Content How To Marketing Metrics 104

Rebekah Radice

FEBRUARY 25, 2019

When we go into our Google Analytics , we can see the traffic’s coming in from Facebook, from Twitter, from Google search, from other websites. First, go into Google Analytics, and add what’s called a secondary dimension. So I’m going to suggest you use Google UTM Parameters.

Social Media 127

Social Media How To URL eBook 127

Convince & Convert

JUNE 2, 2013

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. consumer’s purchase path.

Social Media 150

Social Media URL Conversation Report 150

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Kikolani

DECEMBER 8, 2015

If your website is receiving reduced web traffic or the present strategy in place is not working as efficiently as it once did then you probably have been penalized by Google. Every web portal has to abide by Google’s webmaster guidelines to reach amongst the top ranking in search engine results. Why did we get the Penalty?

Google 82

Google Domain Name Directory Engineering 82

Kikolani

JANUARY 29, 2013

Whether you’re blogging for personal, professional or business; Google Analytics can offer a wealth of data – where your visitors are located, the search terms they used to find you, how much time they spent on your site and so on. How to Set up Internal Site Search in Google Analytics. Login to Google Analytics.

Sites 139

Sites Data Metrics How To 139

Bill Hartzer

OCTOBER 21, 2011

SEMRush.com , from the makers of SEOQuake , is a website that can give you some amazing website analytic information in regards to the top keywords on Google, and how they relate to a website. This website gives information, and statistics about the most sought after keywords on Google.

Engineering 156

Engineering Tools Review CPC 156

Keyhole.co

SEPTEMBER 20, 2023

You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Set the tracker name and make a custom URL. Want to run competitor analysis using Keyhole?

Reputation 59

Reputation Brands Construction How To 59

Laurel Papworth

JUNE 24, 2014

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. For my students: RSS allows you to manually (or autopost) Facebook, Twitter, Google Plus, LinkedIn etc updates from a 3rd party site. Google Search.

RSS 90

RSS Social Media Netvibes API 90