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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 119
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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Social

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 109
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How AI-Powered Social Listening is Changing the Future of Brand Monitoring

Keyhole.co

How AI Enhances Brand Monitoring Capabilities AI can process large volumes of data. Real-time analysis across platforms Before AI, brand monitoring was mostly reactive. A telecom brand sees a spike in YouTube comment volume on a competitors new ad campaign. But thats not its biggest advantage. Lets explore.

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How and why you need to track brand mentions across networks

Sprout Social

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Brands 116
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Top 10 Social media reputation management tools for 2025

Oktopost

To manage your reputation, you must proactively monitor social networks and review sites through social listening and sentiment analysis tools to see how your audience views your brand. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

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5 Best Facebook Marketing Tools For Your Needs In 2025

Keyhole.co

Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring. Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel.

Tools 52
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The 7 Best Social Media Monitoring Tools in 2025 (+ Why Monitoring Is Critical)

Buffer Social

But even beyond this, social media monitoring has plenty of benefits to contribute to the success of your marketing strategies: 1. It helps you understand customer sentiment Social media analytics are great, but data isn’t everything. You don’t gain these qualitative social media metrics analysis manually.