Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. Listen here ).

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CSR Airlines Loyalty Hashtag 126

Twist Image

MARCH 2, 2017

There are also many parts of the world that are not online (just look at what companies like Google and Facebook are trying to do to extend connectivity to these parts of the world ) and there is a cost to our digital lives that many who are living in more rural areas or those without means can't participate in. True story.

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Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 5% switched airlines.

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Sprout Social

MARCH 8, 2017

Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. Working with social media influencers is another step toward humanizing your brand.

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Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin. “How dare a company try to put a number on influence!&# Instead, they object to the very notion and existence of Klout.

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Klout Nielsen Influencer Social CRM 159

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. 05 am Coverage Questions !

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Buffer Social

SEPTEMBER 28, 2016

Real people doing real work in social media. Social Pros, recently named the best marketing podcast at the Content Marketing Awards , dives into the inside stories and behind-the-scenes strategies of how huge companies and brands like Ford, Dell, IBM, ESPN and more manage and measure their social media programs.

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Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? Eat 10 sandwiches, get the 11th free.

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Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. First, it occupies a unique position among the leading social networks: Facebook is for family and friends, LinkedIn is for work, and Twitter is for news.

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Twitter Airlines Hashtag Brand Monitoring 177

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. The data presented will be backed by a series of well-researched statistics. 23% are taken to another social platform (thus further increasing engagement and brand loyalty). 5% are taken to a campaign page.

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Instagram Airlines Loyalty Marketing 157

Mindjumpers

MAY 3, 2012

Tweet Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Norway is one of the leading countries of social media usage. 78% of the internets users were online on a daily basis and 28% visited a social network daily. Norwegian companies on social media.

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Social Media Airlines Statistics Social Networking 247

Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Post Count. Follower Count. Engagement Time.

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Visually SM

SEPTEMBER 17, 2015

Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing , and why they’re still extremely important for you to keep tabs on. . Post Count. Follower Count. Engagement Time.

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Metrics Social Media Airlines Social Media Management 100

agora pulse

DECEMBER 27, 2019

Like every social network, LinkedIn has its own official rules of conduct. Here are a few tips to help you network like a pro on the world’s top professional networking site. Do Post: Company recruitment news. News items relevant to your network. Content on each of your social networks needs to be unique.

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Social Media Tips Hashtag LinkedIn 152

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

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Social CRM Influencer Klout Social Media 133

Bare Feet Studios

JUNE 7, 2009

The Hidden Costs of Social Media Campaigns I am really proud of Christine’s persistence and the state’s willingness to dip their toes in the water. The additional collaborators (hotels, Hawaiian Airlines , Avis & the bloggers) all gave from their pockets to support Hawaii tourism – of which they are a vital part.

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Viper Chill

AUGUST 28, 2012

With all the social networks available, guest posting and shiny new things that pop up everyday, it would be good to sift through these and just focus on those that do work. Before I go into my research areas, I do want to say one thing. The second? It probably wasn’t even in the first 100! Is it harder than it used to be?

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Hootsuite

MARCH 27, 2020

While PopTarts knew their input wasn’t necessary during the initial phase of the COVID-19 pandemic, the same strategy from an airline company would be unthinkable. Free offerings from online companies skyrocketed in the self-isolation “housebound economy.” This condom company elected to shamelessly advertise through a pandemic.

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Sprout Social

APRIL 6, 2023

Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin.

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Marketing Airlines Conversation Team 81

Hootsuite

AUGUST 11, 2020

To use any social network effectively, you need a clear plan. Gaining followers needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Emoji can help draw the reader’s eye and are appropriate for most types of accounts on this visual social network.

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Tweaklibrary

JUNE 21, 2022

Car Spying – This company is looking to sell your real-time Car Location to US Military >. Why Do Companies Fail To Stop Data Breaches? >. COVID-19 Data Hub & Project “Call To Action” for AI Researchers >. Why you should Turn ON Airplane Mode in Airlines? >. 5 Best Keyword Research Tools (Free & Paid) in 2022 >.

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