5 ways to create better buyer personas with social media data
Sprout Social
JANUARY 3, 2022
A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own. What is a buyer persona?
Let's personalize your content