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5 ways to create better buyer personas with social media data

Sprout Social

A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer. Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own. What is a buyer persona?

Data 141
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Invite / Refer (a friend). Referring traffic to your website. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. RSS & email subscriptions. Twitter Followers.

Analytics 350
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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. Meaning consumers making a reference to a brand through a photo without mentioning the brand name. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Gain deeper insights.

Brands 264
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How to use social listening to improve your marketing messaging

Sprout Social

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it. Reviews are no exception.

Sentiment 135
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How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

Impressions refer to the number of times your post shows up on social media users’ timelines—the total number of times people see your content. Sentiment shows how people feel about your business. Aggregated engagement metrics such as reach and impressions are tracked instantly, saving you hours of manual work. Wrapping Up.

Report 52
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

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Second Screen TV - Research

Diva Marketing Blog

Joel Rubinson : Synchronized experiences refers to using your internet device in a way that is related to the TV program you are watching. . CivicScience''s platform is used by consumer brand and media clients to quickly and deeply understand consumer sentiment and behaviors. .