Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. Q1: How do you define positive sentiment?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 1, 2021

Client renewal conversations can be challenging, but if you’re confident in the work you’ve done, then it’s all a matter of preparation. Take time to review all your conversations and efforts from the ending contract term to determine what proof points will be most impactful during the renewal process. Be proactive.

Sentiment 89

Sentiment Proposal How To Metrics 89

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. What is review analysis?

Review 127

Review Brands How To Analysis 127

Sprout Social

FEBRUARY 20, 2020

People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. . Improve sentiment around customer service. Don’t overlook “secondary” social conversations. Conversation. — G2 (@G2dotcom) February 3, 2020. Performance.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

JUNE 23, 2021

The results would be electrifying, but also require us to listen carefully to our audiences, dismantle our current thinking about the process for validating ideas, and be willing to take risks and fail fast. In short: Be scrappier, and see innovation differently.

Social Media 94

Social Media Focus Group Aggregator Research 94

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Hootsuite

APRIL 12, 2021

So let’s look at what’s new, starting with our promise to help you connect more of the customer conversation journey. The platform supports every step of the digital conversation journey: Connect: Speak with customers on their channel of choice and manage expectations with SLAs and agent availability. Inbox updates.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Convince & Convert

MARCH 30, 2016

With 90% of moms online and 22% shopping online at least once a day , more moms are having conversations through social channels about their purchases and sharing their feelings about their experiences with brands. Millennial Moms drive 38% of conversations while Grandmothers drive 25% of conversations.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

JANUARY 26, 2021

Staying silent can hurt your brand, but it’s equally important to know when to join the conversation in an appropriate manner. Tracking your social content performance in aggregate may sound like a timesaver, but in actuality it can make reporting more complicated than necessary. Don’t lump your content and campaign reports together.

Social Media 143

Social Media Metrics Data Team 143

Razor Social

MARCH 30, 2016

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JANUARY 29, 2024

The main goal of this process is to control the online conversation surrounding your brand using various strategies to ensure that when people search for you online, they come across information that paints a favorable picture. Today, the internet can get this process going faster than you can say “avalanche”.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 127

Template Templates Social Media Brands 127

Sprout Social

FEBRUARY 7, 2024

Following industry trends and joining the conversation helps your business stay relevant. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. And there’s more.

Tools 94

Tools Sentiment Marketing Reputation 94

Sprout Social

FEBRUARY 22, 2024

That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. Your influencer analytics tool should eliminate that burden and streamline the campaign performance reporting process. It’s no small task, but the right influencer marketing analytics can help.

ROI 104

ROI Analytics Influencer Campaign 104

Sprout Social

MARCH 27, 2024

Review management is the process of monitoring, responding to and using customer feedback across different online platforms. Fuels competitor analysis Review management platforms give you a unique view of customer sentiment on competitor products and services such as revealing common pain points. What is review management?

Review 83

Review Brands Sentiment Reputation 83

Sprout Social

JANUARY 5, 2023

Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. Social listening involves analyzing conversations and trends related to your brand. Using social listening to aggregate that data. . The problem?

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Sprout Social

SEPTEMBER 5, 2023

Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. Optimizing your social media workflow means clearly defining processes and ownership, and alleviating manual tasks when possible.

Social Media 130

Social Media Social Media Management Team Collaboration 130

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. This tool scans millions of conversations to find who’s talking to your competitors.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Keyhole.co

OCTOBER 31, 2022

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

Hashtag 52

Hashtag Analytics Tools Price 52

Hootsuite

APRIL 2, 2020

It saves time and makes it easy to compare aggregate results across networks. Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. Why analyze the social conversation about your brand? Video views. Video reach.

Analytics 145

Analytics Social Media Tools HootSuite 145

Sprout Social

DECEMBER 14, 2022

Of course, what streamlines work on the consumer’s end can create some internal confusion if processes don’t adapt to keep up. For a truly effective process revamp, conduct an audit of what’s currently working with your social media customer service strategy and what’s not. What about your process is going well?

Social Media 98

Social Media Brands Team Process 98

Hootsuite

MAY 25, 2023

It’s built to analyze data at scale and produce AI-created insights, statistics, and complex aggregations. Who it’s for: Marketing teams and brands interested in social listening and tracking audience sentiment. Brandwatch Brandwatch contains an incredible wealth of customer intelligence. Source: Riffusion Price: Free!

Social Media 115

Social Media Tools HootSuite Price 115

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Keyhole.co

DECEMBER 10, 2022

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. Why should you prefer Keyhole? Start Your FREE Trial. Sprout Social.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

DECEMBER 1, 2020

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Pricing starts at $54.99/month.

Hashtag 106

Hashtag Analytics Tools Price 106

Unmetric

DECEMBER 10, 2019

This process will help you understand where things stand and where you want to be. It provides a host of features that will help you review your social media profiles and ease the whole social media audit process. Curalate ensures great content results, promises lower bounce rates, and higher conversions with its array of features.

Social Media 126

Social Media Tools Price Analytics 126

Oktopost

NOVEMBER 12, 2020

Machine learning and AI are also an integral part of the process of improving data quality, accuracy and gleaning insights. These optimizations can result in up to a 30% higher conversion rate for B2B companies , with an average 18% increase in overall revenue and a 17% increase in revenue per deal. Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Keyhole.co

NOVEMBER 18, 2021

That’s because, in several ways, influencers are marketers with an audience, and brands who seek help from them must respect the influencer’s engagement processes. . If you are looking to scale your influencer program, influencer relationships tools streamline the influencer process for you. Pricing – Customized. . #2. Top features: .

Influencer 124

Influencer Campaign Tools API 124

Keyhole.co

NOVEMBER 30, 2022

Deep social media analysis in the form of monitoring conversations around the brand, discovering consumer intent and undertaking competitor analysis are done in real-time. Listen: Social media teams can easily listen to thousands of online conversations across multiple social media handles and easily filter out important posts.

Social Media 52

Social Media Analysis Sentiment Analytics 52

Keyhole.co

MAY 19, 2022

Shareable dashboards simplify your reporting process – If you are relying on multiple teams to aggregate social media data for all owned accounts, Keyhole gives you a dashboard that can be shared with the team and clients. Features of Keyhole. The live dashboard delivers the latest reports within seconds. Mentionlytics.

Report 59

Report Social Media Tools Price 59

Convince & Convert

JULY 27, 2012

We are in the process right now at Convince & Convert of doing some company activation programs in social. In fact, I’m an adviser and an investor in a company that is going to start building some software to help that process of activating employees across an enterprise environment and having some measure of command and control.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

AUGUST 17, 2012

I actually heard David Meerman Scott echo similar sentiments a few months ago, and he told me in his consulting practice he never uses the words “social media” He refuses to actually utter the phrase because it actually doesn’t help with executive attention. These aren’t just political conversations.

Radian6 113

Radian6 Training Communities Conversation 113