Social Media Strategies Summit

FEBRUARY 22, 2023

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today, and opinions have shifted.

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Tools Price Marketing Template 171

Pam Moore

AUGUST 28, 2017

Download this Facebook Messenger 101: Get Started Guide for Business for some quick steps to help you setup and optimize the foundations Facebook Messenger on your business Page. Best practices for brand building using Messenger advertising and more. Want the blueprint for social marketing success right now?

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Facebook Training Small Business URL 167

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

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Organization Mobile Apple SEO 182

Hootsuite

JUNE 8, 2020

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. Before you start on your advertising journey, you should know the different paths you can take. How to advertise on Snapchat.

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Advertising CPI How To Metrics 145

Hootsuite

APRIL 13, 2020

With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. How to advertise on Instagram. Table of contents.

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Instagram Advertising How To HootSuite 145

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

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Statistics Advertising Facebook Mobile 167

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. How does advertising on social media work? Why run paid social media ads, anyway?

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Advertising Campaign Social Media How To 145

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar?

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Template Templates Content Marketing 60

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Includes a downloadable guide on how to partner with Facebook on product launches.

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Curation List Automotive Real Estate 167

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? The challenge with B2B marketing on Facebook is that there are a bunch of tactics popping up every day. Marketers are constantly being told to build a specific funnel, have a certain conversion target, add pictures to their ads… It can be overwhelming.

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Hootsuite

MAY 27, 2020

With hundreds of millions of Tweets sent each day — and an ever-changing Twitter algorithm — it can be easy for your brand’s posts and Twitter marketing to get lost in the noise. Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers.

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Advertising Twitter How To HootSuite 145

Hootsuite

FEBRUARY 18, 2022

Our goal is to help you gain better insight into your customers and markets so you can use those to forge better connections with your audience. We’re adding two more detailed targeting options which will allow you to better understand and reach your target audience on Facebook and Instagram within Hootsuite Social Advertising.

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HootSuite Advertising Analysis Campaign 112

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. This presents B2B marketers with a new playground.

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B2B Advertising Campaign Statistics 119

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think. Goods and Services Description.

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Telecommunications Wireless Software Applications 218

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. The good news is that you can tap into the power of the massive audiences on social media with paid advertising.

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Advertising Facebook ROI Template 78

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Advertising on social is a hyper-direct way to reach the audience you want. Types of social media ads.

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Advertising Social Media HootSuite How To 145

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Strategy Sentiment Marketing Analysis 129

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

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Strategy Marketing Banking Influencer 175

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Advertisers on SnapChat have the potential to reach 557.1

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Marketing Reddit Advertising Analysis 103

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

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Social Media Statistics Marketing Reddit 145

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Unlike PPC of the past, modern Facebook advertising lets you get granular with your targeting, only serving ads to relevant users.

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Advertising Strategy Facebook How To 111

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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ROI Influencer Marketing Survey 107

Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? Download the free guide now. 1 downloaded app of 2020. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. One-third of all smartphone users in India have downloaded TikTok.

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Marketing Statistics Hashtag Startup 145

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Advertising Marketing How To Education 130

Pixlee

JANUARY 23, 2020

Characterized by creative videos posted by the users, TikTok takes a new approach by allowing users to download other user’s videos. This wide reach makes it one of the main platforms most brands are looking to advertise with. How Should a Brand Advertise on TikTok? Advertisement is relatively new on TikTok.

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Advertising How To Hashtag Influencer 55

Social Media Marketing

APRIL 14, 2020

These apps have been carving a large chunk in the mobile app market as it comes strong in recent years by helping a lot of individuals define their lifestyle. What is Mobile App Marketing? Developing a mobile application is one thing, getting it known and having the public download it is another thing.

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Mobile Strategy Marketing Applications 95

Ignite Social Media

APRIL 2, 2020

TikTok was the 7 th most downloaded app of the 2010’s and climbed to the #2 spot a few weeks ago. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. In short: teens.

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Marketing Authentication Trends Feed 217

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Hootsuite

APRIL 27, 2022

A marketing solution that drives community and commerce? Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Messenger has been downloaded 5.4 So, what does Meta’s domination mean for social media marketing? General Facebook Messenger stats.

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Facebook HootSuite Marketing Instant Messaging 99

Hootsuite

AUGUST 16, 2023

Artificial intelligence tools are a hot topic in marketing circles. Bonus : Download this free cheat sheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work and in your daily life. The global AI market size is expected to be worth $407 billion by 2027. 46% of U.S.

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Statistics Marketing Organization Training 92

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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Tools HootSuite Price Marketing 99

Ignite Social Media

DECEMBER 11, 2023

It revealed that Threads’ daily downloads, which had been hovering around 350,000, have seen significant growth since Thanksgiving, reaching 620,000 daily downloads. At the same time, Elon’s actions on X have caused a significant exodus of big advertisers, costing the platform millions in lost advertising revenue.

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Compete Energy Social Media Platform 101

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

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Tips Content Press Release Marketing 98

Buffer Social

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. It might be time to re-evaluate your advertising strategies on these platforms. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. This highlights potential regulatory challenges in the EU market.

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News Social Media Marketing Facebook 72

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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