Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. This poses a problem for the average business owner, who by all likelihood doesn’t have a background in advertising.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

SEPTEMBER 2, 2020

Maintaining a happy, engaged community. Dove #InstaBingo #TakeCareBeSafe #PowerOfYou #Care #Community #Bingo #StayPositive #WereStayingIn. Interact with your followers to create a sense of community. Geotags, hashtags and mentions expands the conversation and creates a sense of community. Take the time to be social!

Instagram 143

Instagram How To HootSuite Geotagging 143

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). Is it your unique visuals?

Analysis 86

Analysis Social Media ROI How To 86

Hootsuite

OCTOBER 21, 2020

On LinkedIn companies like Adobe , Microsoft , Pinterest , and Google take advantage of Showcase pages to cater to different communities. Facebook and LinkedIn allows advertisers to create custom audiences to target people who are already familiar with your business. Salesforce has no less than 10 official Twitter accounts.

B2B 98

B2B Social Media Tools Tips 98

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. How do you save time and energy when monitoring ALL those social media sites. Welcome to the new communication tools. Government 2.0 is such a hot topic.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Sprout Social

OCTOBER 18, 2016

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. Best Practices for Advertising. Fortunately, financial brands don’t have as tight of regulations around advertising as other industries. And for 34.5%

Banking 40

Banking Social Media Insurance Policies 40

Hootsuite

MARCH 27, 2020

As social media professionals, our job is to help our audiences and communities come through hardship together. So, here’s our guide to social media crisis communication. The role of social media in crisis communications. Source: Spin Energie. This condom company elected to shamelessly advertise through a pandemic.

Social Media 145

Social Media How To Policies Team 145

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?”

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Later

APRIL 10, 2019

Considering advertisers spend upwards of $5 million (excluding production costs) for a 30-second Super Bowl commercial to reach more than 100 million viewers — who may or may not be the brand’s target audience — a influencer partnership with a niche audience doesn’t seem like a bad business idea. I love my job. per $1 spent.

Cost 84

Cost Influencer Instagram Travel 84

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand.

Digg 100

Digg Social Media Upcoming Ustream 100

ProBlogger

JULY 11, 2016

Run a community project or challenge to get engagement. Physical, spiritual, mental, your energy levels and passion. Why You Should Make Building Community a Priority in Your Blogging. How to Build a Culture of Community on Your Blog. Build Community – An engaged community of readers is a valuable asset.

Review 20

Review How To Blogger Analysis 20

Oktopost

APRIL 10, 2023

From improving content creation to embracing dynamic design, the website requires a regular investment of time and energy if it’s going to do the most it possibly can. Because the floor is open for meaningful interactions Blog posting and email marketing – and, of course, traditional advertising – are largely one-sided.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. You usually do.

Products 267

Products Consultant Price Social Media 267

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. Sentiment can have a lot of sway on your social media ecommerce plan. Highly targeted advertising.

Social Media 40

Social Media Social Networking Review Mobile 40

Laurel Papworth

JULY 23, 2010

And how useful is the site to online community members. The ABC has done a hybrid site – not really a community conversation build but aggregating information from multiple communities. The Campaign Pulse is a social media dashboard monitoring sentiment on Twitter and Youtube and Flickr. And odd site.

Gov 2.0 86

Gov 2.0 Sites List Social Media 86

Buzz Marketing for Technology

JUNE 27, 2008

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Remember that community and marketplace are two different things. Make it easy for your community to reach you.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

JUNE 27, 2008

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Disagree with me in the comments. Dr. Wright.

Cymfony 113

Cymfony Badge Skills Comments 113

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. In the last article, I focused on advertisements in general. However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications.

Campaign 60

Campaign Brands Content Film 60