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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers. Not so much. billion users.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217
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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. With less data available for targeting built from the Facebook pixel (e.g. First, when users feel safe, they may use the platforms more.

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. In this approach, you need to know how many people make a purchasing decision and understand which platforms your audience gravitates towards. .

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Facebook Proves Us All Wrong (And It's Not Just Facebook)

Twist Image

I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." People are getting tired of Facebook. I don''t go to Facebook anymore and neither do my friends. Then, Facebook comes out with their results. what Facebook has become.

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Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. advertising. advertising network.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Using digital platforms successfully to build community, relationships, and trust is an iterative process. million Facebook fans and increased sales by 420%.