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The Platform Owes You Nothing

Jon Loomer

Platforms implode. I leaned into the Facebook platform, cheap effectiveness of ads, blogging, traffic that Google sent me, and the email list that resulted from it. The platforms and formats you built your business on owe you nothing. The post The Platform Owes You Nothing appeared first on Jon Loomer Digital.

Platform 151
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Facebook Launches Beta Test of a Newsletter Platform 'Bulletin'

Social Media Today

Facebook is in the works of launching Bulletin, its new publishing and subscription platform for writers and podcasters.

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How Short-Form Video Impacts Presence on 5 Platforms

Jon Loomer

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video.

Platform 175
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Left unchecked, this will create a death spiral for the platform. Is that still the case?

B2B 348
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306
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Facebook Acquires Messaging Automation Platform Kustomer to Streamline Customer Service Queries

Social Media Today

Facebook has announced the acquisition of automated customer service platform Kustomer, which will help improve its buisiness response tools.

Platform 209
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Facebook is Stickier Than Ever

Jon Loomer

It’s crazy to say because Facebook has a reputation as a dying platform. But Meta came out with their Q4 earnings and the numbers show Facebook is thriving after 20 years. Facebook even adds another million users every quarter to the US and Canada, even though it’s long felt like growth was tapped out there.

Facebook 133