Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. These partners participated in the denim transformation challenge by posting a native meme from TikTok.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

SEO 93

SEO How To Hashtag Engineering 93

Oktopost

FEBRUARY 3, 2020

On Instagram, there are over 1 billion monthly active users as of 2018 , with 90% of those users under 35 – that’s a ridiculous amount of people. Tip #4: Use Hashtags. Instagram videos and photos are categorized by hashtags. This means, if you want your audience to find your posts, you should use appropriate hashtags. .

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B2B Instagram Hashtag Meme 127

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. Consider a branded hashtag and have your customers make use of it when tagging you. You can use images to create helpful tips, show off your products, or even just share a funny meme. It’s not going anywhere.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5

Trends 144

Trends Influencer Strategy Hashtag 144

Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app. Activating Influencers on TikTok. Paid Media Opportunities.

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Marketing Authentication Trends Feed 217

Sprout Social

MARCH 22, 2022

We also scoped out which states and regions were most active. Hashtags power brands forward. To hashtag or not to hashtag ? For some marketers, hashtags are an essential part of their March Madness playbook. They used the hashtag to remind their community to share their team picks so they can win prizes.

Brands 81

Brands Hashtag Marketing Meme 81

Sprout Social

MAY 26, 2022

While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Consider trending and branded hashtags. Research trends. TikTokDance. motivation.

Examples 140

Examples Campaign Tips UGC 140

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. As in #barcamp [msg]?

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Hashtag Brands Badge Proposal 40

Sprout Social

MARCH 31, 2022

With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. Skits and memes. What is TikTok, anyway? TikTok’s trademark? Loud looping videos that you share with your friends.

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Platform Instagram Video Meme 120

agora pulse

FEBRUARY 11, 2020

It boasts 800 million monthly active users, which is made up an audience that has about 50% of users under age 34 and 26% in the age group of 18-24. Users who participate in a specific hashtag challenge create their own variations on videos with the same song or audio. Use relevant hashtags that your audience is searching for.

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Instagram Meme Upcoming Authentication 146

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. It’s also an important form of competitor research.

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Brand Monitoring Tools HootSuite Brands 100

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Adidas also actively seeks to expand interests to other fields, roping in diverse industry stalwarts to help their mission. Let’s plunge into Adidas’s social media strategy.

Sports 59

Sports Social Media Strategy Apparel 59

Social Media Strategies Summit

SEPTEMBER 23, 2022

But in an increasingly online world, social activity plays an important role. According to Sprout Social , when CEOs are active on social , 70% of consumers feel more connected to the brand in question, with two-thirds of those saying it feels like real people run the organization. That’s not all down to its social media presence.

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Education Examples Content Nielsen 162

Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. The more active you are, the more likely people are to engage with you.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

MAY 10, 2022

Active pinners are also 1.3 Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme. The #RIPeanut hashtag was used more than a million times on Twitter.

Social Media 115

Social Media Brands Marketing Meme 115

Likeable

SEPTEMBER 3, 2019

Use resources like audience insights and other demographic tools to equip yourself with the knowledge of when your followers are most active, what topics they’re interested in, and what they’re talking about. It then evolved into a meme where the tables were separated by various topics like songs, television shows, movies, etc.

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Content Meme How To Trends 65

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. Consider a branded hashtag and have your customers make use of it when tagging you. You can use images to create helpful tips, show off your products, or even just share a funny meme. It’s not going anywhere.

Strategy 91

Strategy Marketing Banking Influencer 91

Ignite Social Media

JUNE 28, 2022

To make your video relevant to today’s trends, you can use trending memes, new formats like duets and reaction videos, real-time video stories, and a lot more. For Instagram and TikTok, be sure to include some relevant hashtags. For instance, YouTube is the world’s largest video platform, with over 1 billion active users.

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Video Content Marketing YouTube 146

Likeable

MARCH 26, 2019

Challenges are the norm, usually grouped together with a hashtag. There are over 500 million active users on TikTok, which is more than the populations of the U.S., Memes : TikTok even has its own meme videos that simply catch on. Thanks to its Musical.ly Who’s on TikTok? Mexico, and Canada combined.

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Meme Marketing Authentication Feed 111

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019. Tweets and memes are taking over Instagram.

Trends 93

Trends Instagram Meme Authentication 93

Sprout Social

AUGUST 11, 2020

Providing fans with a team or game-specific hashtag to publish to. Although taking a stand might alienate some fans, so much of social media in sports revolves around activism. Embracing memes and humorous content. Meanwhile, major team accounts aren’t afraid to jump on the meme bandwagon. The ALLIANCE: Los Angeles.

Sports 132

Sports Engagement Social Media How To 132

Sprout Social

AUGUST 7, 2023

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. According to Mosseri, confirmed features include a desktop version, hashtags , expanded search functionality and direct messaging.

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API Social Media Management Platform Instagram 92

Sprout Social

SEPTEMBER 30, 2021

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. Users are also able to view all active products on a brand’s feed by tapping the Instagram Shopping icon. Having an active Instagram business account. Having a connected Facebook Page.

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Instagram Bazaarvoice Retail Feed 109

agora pulse

JUNE 20, 2018

There’s a reason that inspirational memes and quotes float around on a daily basis. What is your Christmas carol, Thanksgiving dish, or summer activity? Activity related. This is a fun format to share a joke, or humorous meme– just make sure that you really know your audience and don’t cross a line.

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Types Questions Instagram Sports 98

Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community.

Industry 101

Industry Social Media Hashtag Instagram 101

Sprout Social

MAY 8, 2019

For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram. Customer photos.

Instagram 109

Instagram How To Hashtag Feed 109

Sprout Social

AUGUST 4, 2022

Whether it’s turning your office into a trending video game, creating your own version of the latest meme or taking inspiration from a binge-worthy show, be open to trying something different. Branded and general hashtags. Use branded and general hashtags. Branded, niche and general hashtags. Responsibilities of the role.

Examples 98

Examples Social Media Skills Team 98

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. Track keywords and hashtags with Keyhole 2. In less than 12 hours, the post received over 90.2K

Social Media 59

Social Media Apple Trends Reputation 59

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. They found that “ in only 3 weeks, almost one-quarter of the Instagram users we surveyed have seemingly ditched their usual Instagram activity in favour of watching Stories.” Using both hashtags and location tag drives the most engagement.

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Study Instagram Hashtag Research 111

Hootsuite

OCTOBER 19, 2022

When you consider that TikTok has over a billion monthly active users, you can see how much untapped selling potential exists on the ForYouPage and beyond. Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. flextape #philswift #funny #meme #tiktok. ?

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HootSuite Trends Feed Feedly 94

Sprout Social

NOVEMBER 23, 2022

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. The project owners can be responsible for overseeing or actively: Curating content for employees to share. Identify employees who are already active on social media, and those with a large LinkedIn network. Who am I writing for?

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LinkedIn Tips Curation Training 111

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And Instagram allows you to limit who can see your profile, or whether people can see that you’re active.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! .

Instagram 85

Instagram Trends UGC Meme 85

Adam Cohen

JULY 19, 2010

You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion). I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. You can also find me on Twitter before during and after.

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Social Media Disqus Web 2.0 Badge 219

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Founded in 2010 , Instagram has seen massive success in growing its active user base. billion monthly active users. 655 million monthly active users that are mobile only. 1 billion monthly active users.

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Instagram Strategy Facebook Social Networking 99

Later

JULY 4, 2020

From creating a playful concept to locking in your hashtags and challenge captions, here’s her 10 top tips to using Instagram games for growth! Suddenly, friends were tagging friends, and the hashtags picked up steam as the web of nominees grew larger! Creating a unique name and hashtag for your Instagram game is a must!

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Instagram How To Hashtag Health Care 66