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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

I particularly appreciated the process of the FLIRT model. But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well.

Review 142
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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. What did I miss?

Research 265
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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

To see how Muck Rack stacks up against the competition I checked the volume of activity on some other Twitter press release services, but there aren’t a lot of apples-to-apples comparisons to be made. The answer lies in how much additional value the services can provide in terms of exposure and activity.

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Measurement… Supplemented

Waxing UnLyrical

Having seen through a social media audit that there was an “absence of online chatter&# on the “responsible use of vitamins,&# They identified six active social media users in the health/wellness sphere as these “key influentials,&# and named them social media advisers to help them take their message online.

Postrank 151
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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

HP Communities. Search: HP Communities. Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. Such work tends to focus on the barriers that impede knowledge sharing activity. Communities of Practice. Cultivating Communities of Practice.

Wiki 100