Jon Loomer
NOVEMBER 22, 2019
If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. This is a huge missed opportunity.
Meltwater
DECEMBER 22, 2019
As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.
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Social Media Today
DECEMBER 12, 2019
Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform.
Ignite Social Media
DECEMBER 2, 2019
If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty. With the perpetual appetite for fresh, exciting content you may be looking for inspiration for your next editorial planning session.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
Hootsuite
DECEMBER 17, 2019
This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers.
Socially Sorted
NOVEMBER 21, 2019
If you're a small business owner asking why Instagram is right for you, then you're in the right place. Let's unpack why you should use Instagram in this post. From storytelling tools to the engagement it brings – and even application to local businesses, we'll look at why. // Read More. The post Why Instagram? 7 Reasons to Love Instagram for Business appeared first on Socially Sorted.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Forbes Social Media
DECEMBER 14, 2019
According to research from fact-checking non-profit First Draft, 88% of the Facebook ads the Conservatives posted in the first four days of December were deemed misleading by Full Fact, the UK’s leading fact-checking organisation.
BeingOptimist
DECEMBER 19, 2019
In my previous blog, I have let u you know about the best ad networks for small publisher. If you are not getting Adsense approval or if you are a new blogger then by using these ad networks you can easily earn money from your blog. So from today onwards, I would be discussing each of them one by one in detail. So lets us start with one of the most popular Google Adsense alternatives that is PopAds which you can use to monetize your blog.
Sprout Social
AUGUST 15, 2019
We all crave validation. Whether it’s a thumbs up on your new outfit or a pat on the back from your boss, endorsement feels good. When it comes to brands and entities on social media, that validation typically comes in the form of verification. To be more specific, it’s all about attaining that coveted blue check mark. As you’d expect, securing something like a verified badge on Instagram is not easy and not available to everyone, for obvious reasons.
agora pulse
DECEMBER 5, 2019
Want to plan a virtual summit but worry about the stress and time involved? These tips can help you plan without losing your mind … and help you gain thousands of leads. I never used to get the appeal of webinars. Personally, I prefer to read rather than watch content, so I wasn’t convinced that a webinar was the most effective means of generating leads.
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Jon Loomer
DECEMBER 1, 2019
If you have a universal audience, it may be a good idea to create ads in multiple languages to reach your potential customer in their native language. This process just became a lot easier with Facebook’s new automatic translation feature. Let’s walk through how you can utilize it, too. Dynamic Language Optimization. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature.
Likeable
AUGUST 26, 2019
It’s undeniable—people love their pets. More than 68 percent of Americans own a pet and 95 percent of those who have pets at home consider them a part of the family. And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family.
Social Media Today
NOVEMBER 27, 2019
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer? says about how platforms like TikTok and Instagram are blending ads and shopping.
Jon Loomer
DECEMBER 2, 2019
Want a quick way to split test different audiences with your Facebook ads? A new feature will help you. Note that this is different from Facebook’s primary built-in split testing feature. With that feature, you would set up a split test with a new campaign based on creative, delivery optimization, audience, or placement. This new split testing option is related only to actively running ad sets.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
NOVEMBER 24, 2019
Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips.
Social Media Today
NOVEMBER 21, 2019
LinkedIn has published its latest transparency report, providing an overview of its actions taken against spam, fake accounts and platform rule violations.
Jon Loomer
DECEMBER 3, 2019
The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This tunnel vision neglects the importance of traffic. You build campaign after campaign driving people to a sales page. You target interests and lookalike audiences. You split test every possible variable. And yet, you struggle to get the results that you want.
Social Media Today
DECEMBER 14, 2019
Facebook has published a new listing of key topics and trends it expects to see gain momentum in 2020, based on on-platform conversation shifts over the last two years.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Social Media Today
NOVEMBER 22, 2019
Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017.
Social Media Today
DECEMBER 22, 2019
We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.
Social Media Today
OCTOBER 1, 2019
Instagram has launched a new account which will provide tips and tricks for influencers, which may also be of benefit for brands looking to maximize their Instagram performance.
Social Media Today
AUGUST 20, 2019
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media, and how these interactions influence their buying decisions.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Jon Loomer
AUGUST 11, 2019
There is nothing more frustrating as an advertiser than a Facebook ad you desperately want to run that is stuck in review. I’ve been there. A couple of months ago, I decided that I wanted to run a special Facebook ad campaign to promote my upcoming training. The day I created the campaign was Thursday, and the training would occur that following Tuesday.
Jon Loomer
JULY 29, 2019
There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. I’ve talked about it on my podcast and dozens of listeners and industry colleagues contacted me saying that ad creative is the most important lever they pull, week in and week out. .
Social Media Today
JULY 10, 2019
Buying Facebook advertising shouldn’t be the end of your marketing strategy on the platform. There are many other ways to increase your traffic and online influence without paying for ad space.
Jon Loomer
SEPTEMBER 18, 2019
Facebook marketers are always looking for ways to create content that people actually want to engage with. Facebook video polls could be a great solution. Let’s take a closer look at an example of a Facebook video poll and how you can set one up yourself… Example of a Video Poll. Here’s an example of a video post that I created on my page that includes a poll within it (click the link to engage with the poll yourself — polls don’t appear in embeds).
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Social Media Today
JULY 11, 2019
While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy.
Social Media Today
OCTOBER 4, 2019
Instagram has launched a new messaging app for close friends, which includes a new automated status update feature to keep your connections updated of your movements.
Social Media Today
NOVEMBER 21, 2019
After months of testing, Twitter is now rolling out its 'Hide Replies' option to all users.
Social Media Today
SEPTEMBER 27, 2019
After it was spotted in testing earlier this month, Facebook has now confirmed that it will begin a test of hiding total Like counts on posts, starting in Australia.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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