Webbiquity SMM

JANUARY 24, 2023

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

JANUARY 23, 2023

Anyone who works in social media for government agencies understands the importance of public trust. Generally, agencies do fantastic work and are rightly proud of their efforts. However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.

Transportation 196

Transportation How To Posterous Team 196

The Social Media Hat

JANUARY 23, 2023

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

B2B 211

B2B Influencer Marketing Social Media 211

Jenn's Trends

JANUARY 24, 2023

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information. For small businesses that don’t have robust lead tracking software, this could be a really good way to collect leads on potential customers and begin to nurture those leads within the platform where they’re already spending time.

Instagram 190

Instagram Small Business How To Software 190

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Social Media

Jon Loomer

JANUARY 24, 2023

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. It’s a magnifying glass icon on the right side of the screen. Here’s what it looked like at one time… And now… Gone. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool.

CPA 184

CPA Tools Metrics Overview 184

Audiense

JANUARY 24, 2023

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT.

Research 176

Research Marketing Tools 176

Oktopost

JANUARY 23, 2023

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. So for the first episode of Behind the Post in 2023, we’re bringing in the expert!

B2B 136

B2B Apple How To Authentication 136

Jon Loomer

JANUARY 23, 2023

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. It looks like a typo, but it’s a thing. Let’s take a closer look at what this is and where you’ll see it. Updating Ad Measurement Terminology On January 19 , Meta announced that they were updating terminology to align with Accounts Center.

Metrics 183

Metrics Cost Instagram Examples 183

Audiense

JANUARY 25, 2023

Customer journey mapping is the process of visually mapping out the steps your customers go through when engaging with your company. A journey map documents the process of buying your product or service.

How To 163

How To Buy Process Engagement 163

Social Media Today

JANUARY 27, 2023

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy

Social Media 217

Social Media Marketing Tips Strategy 217

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The Social Media Hat

JANUARY 22, 2023

Hint: it's all about creating content in one way or another. The post Fintech CEOs Demonstrate Leadership Through Personal Brand appeared first on The Social Media Hat.

Brands 131

Brands Social Media Content LinkedIn 131

Jon Loomer

JANUARY 25, 2023

Oh boy. This keeps happening. Just yesterday, I wrote about how Inspect Tool has gone away. And now it’s conditional formatting. This feels like a replay. But let’s walk through what advertisers are seeing, the benefits we lose, and what this means… Where Did It Go? Conditional formatting was an option within your custom ad reports.

Report 173

Report Facebook Construction Metrics 173

Audiense

JANUARY 25, 2023

Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data, removing any previous challenges of joining these data points manually to enrich your audience insights.

Survey 148

Survey Data How To Team 148

Social Media Today

JANUARY 24, 2023

Meta's looking for more ways to encourage avatar use, with a view to the next stage of digital connection.

Avatar 204

Avatar Instagram 204

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Social Media

Atom Thought

JANUARY 27, 2023

Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products and services to other businesses. The concept is based on the idea of a virtual world, where businesses can interact and transact with each other in a virtual environment.

B2B 147

B2B Virtual World Marketing Advertising 147

The Social Media Hat

JANUARY 21, 2023

Partnership Unpacked, Episode 5, with Robin Dimond The post Setting Goals for Partnerships & Omnichannel Marketing appeared first on The Social Media Hat.

Marketing 133

Marketing Social Media 133

Audiense

JANUARY 26, 2023

New technological advancements and algorithm changes have a major impact on what brands and marketers are able to do.

Trends 147

Trends Strategy Marketing Brands 147

Social Media Today

JANUARY 24, 2023

Study Hall will provide free insights and pointers on higher education, along with direct linkage into college courses.

Study 195

Study YouTube Education Course 195

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Social Media

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too. Maybe, you’ve even left that business a review.

Discount 127

Discount Marketing How To B2B 127

The Social Media Hat

JANUARY 25, 2023

7 Ways B2B Influencers Can Make Money The post How Much Revenue Can A B2B Influencer Earn? appeared first on The Social Media Hat.

B2B 138

B2B Influencer Social Media Marketing 138

Atom Thought

JANUARY 27, 2023

Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products and services to other businesses. The concept is based on the idea of a virtual world, where businesses can interact and transact with each other in a virtual environment.

B2B 100

B2B Virtual World Marketing Advertising 100

Social Media Today

JANUARY 24, 2023

The option is similar to Twitter's existing Keyword Targeting, but specific to search queries and results.

Twitter 198

Twitter 198

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Social Media

Sprout Social

JANUARY 23, 2023

When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. This year, the future is fuzzier. There’s so much outside of our control that will directly affect our outcomes and tactics.

List 127

List Marketing Team B2B 127

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.

Small Business 113

Small Business Social Media Strategy Authentication 113

The Realtime Report

JANUARY 23, 2023

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. Expect to see a wave of innovations emerge from bear market conditions in 2023, as companies double down on building strong, scalable solutions, especially by leveraging AI and blockchain. 1.

Authentication 91

Authentication Startup Avatar Applications 91

Social Media Today

JANUARY 26, 2023

AI creation tools are evolving fast - but should you be incorporating them into your process?

Process 210

Process Tools 210

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Social Media

Amy Porterfield

JANUARY 25, 2023

Listen on… Joe Polish shares 10 actionable strategies on how to grow your business network My guest on this episode has been coined as one of the most influential connectors in the world. Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together […] The post #538: Business Networking Lessons From The World’s Most Connected Influencer, Joe Polish appeared first on Amy Porterfield | Online Marketing Expert.

Influencer 108

Influencer Strategy Marketing How To 108

Buffer Social

JANUARY 27, 2023

Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communica

Issues 109

Issues Conversation Team Exercises 109

Social Selling Masters

JANUARY 21, 2023

Negotiations can be challenging, but with the right approach, you can gain an advantage and achieve better outcomes. In a recent video, Chris Voss, CEO of the Black Swan Group, shared the 10 most powerful negotiation tips of the Black… Continue Reading → The post 10 Powerful Negotiation Tips with Chris Voss appeared first on Social Selling Training.

Tips 98

Tips Training Groups Groups 98

Social Media Today

JANUARY 25, 2023

Twitter's looking to ensure more transparency for paid partnerships within tweets.

Policies 214

Policies Twitter Brands 214

Forbes Social Media

JANUARY 23, 2023

That dubious claim led to a trend of people using the words "Thanks Pfizer" while posting videos of random people shaking different parts of their bodies.

Trends 105

Trends Video Social Media 105