Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Metrics 99

Metrics Influencer Marketing Survey 99

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

Social Media 113

Social Media Marketing Sentiment Influencer 113

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example. your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 111

Social Media Authentication Communities Campaign 111

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry.

Influencer 100

Influencer Instagram Brands Fashion 100

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct communication. In addition, provide incentives for signing up.

Campaign 52

Campaign Social Media Marketing Metrics 52

Keyhole.co

SEPTEMBER 13, 2023

Community engagement Some TikTok hashtags are community-driven, i.e., they let people find and connect with others over shared interests. You can reach genuinely interested people in your niche, engage them, and build a community of like-minded audiences on TikTok. Notice their hashtags and assess relevance.

Hashtag 52

Hashtag Trends UGC How To 52

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

Examples 92

Examples Campaign Discount Marketing 92

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. You can analyze multiple profiles, brand mentions, and campaigns within minutes. Select the “Listening and Campaigns” tab. Join online forums and communities related to your industry. Monitor the results over time to assess any ups and downs.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

APRIL 12, 2023

They can be either brand names or campaign hashtags. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. Let’s get started with the basics.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 130

Marketing How To Sample Samples 130

Keyhole.co

NOVEMBER 19, 2023

Analyze their social profiles or campaigns on different platforms, paying attention to: Top Posts Types of Content Shared Average Engagement Rate Posting Time and Frequency Follower Growth Post Reach and Impressions Adopt content and posting strategies that consistently generate engagement and correlate with follower growth. Conversations 2.

Template 52

Template Templates Examples Social Media 52

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. Think of this as having a conversation with your robot friend: you want to be polite and respectful yet still make sure your instructions are understood. Simple and conversational. Again, talk to it as if it’s a friend.

Content 78

Content How To Social Media Management Social Media 78

Sprout Social

NOVEMBER 15, 2023

This might be in the form of monthly reports, or weekly updates, or a quick follow up on a particular post or campaign of interest. You will find yourself having the same conversations over and over again as a social media manager. Lately people have been asking me the same questions about X.

Social Media Management 118

Social Media Management Skills Social Media Upcoming 118

Keyhole.co

NOVEMBER 2, 2022

How to increase TikTok Engagement Rate in 2023? It’s no wonder that 52% of marketers using TikTok as a part of their marketing plan and looking to increase their investment in 2023 and beyond. The haircare company K18 reported a 70% increase in average daily sales after launching their first paid campaign on TikTok.

Engagement 52

Engagement Hashtag UGC Trends 52

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

ROI 105

ROI Influencer Marketing Survey 105

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Engaging with comments lets you connect with your audience and build a community. The post 2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics appeared first on Keyhole.

Metrics 52

Metrics Analytics YouTube Video 52

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift.

Examples 121

Examples Social Media Sentiment Influencer 121

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

APRIL 18, 2023

This can help brands create more relevant and engaging content in the future, leading to increased brand awareness, loyalty, and potential conversions. This can lead to more effective and efficient Instagram campaigns, better ROI, and improved brand performance on the platform. Here you go.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. The AI-based conversational platform features success stories of customers who use and love their product. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. As we were wrapping up, they asked if I had any questions for them.

Team 91

Team Meeting Report Social Media 91

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 16, 2023

Listen to what your target generation cares about The 2023 State of Social Media report shows 91% of leaders say social data will have a positive impact on organizations’ ability to get a better understanding of customers. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 114

Brands How To Authentication Collaboration 114

Sprout Social

DECEMBER 22, 2022

Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Moving forward.

Strategy 107

Strategy Metrics Team Social Media 107

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. After 80 years in business, they jumped back in time for their latest ad campaign. That level of community matters and your brand should take an active role. That’s an understandable feeling.

Industry 86

Industry Social Media B2B Resources 86

Keyhole.co

OCTOBER 16, 2023

It is exclusively associated with the brand and aims to encourage conversations around their product, services, and campaigns. Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience.

Hashtag 52

Hashtag Instagram How To UGC 52

Sprout Social

MARCH 29, 2023

Data from a Q1 2023 Sprout pulse survey reveals that 68% of consumers report feeling more connected to brands when they see employees posting about them. From Sprout’s Publishing Calendar, design and implement effective recruitment campaigns from start to finish. This is especially important for building relationships with top talent.

Social Media 100

Social Media Strategy Team Review 100

Sprout Social

SEPTEMBER 11, 2023

According to The State of Social Media Report ™ 2023 , 96% of leaders believe AI and ML tools significantly improve decision-making processes. Question answering NLP enables question-answering (QA) models in a computer to understand and respond to questions in natural language using a conversational style. How does NLP work?

Process 109

Process Sentiment Analysis Applications 109

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

JANUARY 5, 2023

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. We’ve rounded up five key social media trends for 2023 to help you do that. 194 million in 2020). View this post on Instagram.

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

AUGUST 31, 2023

We explored the implications of being perceived as unresponsive from a customer service perspective, losing followers due to inactivity and forgoing a month of community engagement, growth and sales potential. Through our Off the Grid campaign, we were able to reach new customers who weren’t yet familiar with our brand’s values.

Team 118

Team Authentication Proposal Social Media 118

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has mastered the art of conversing with its audience without being overly pushy or sales-driven. Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity.

Strategy 69

Strategy Social Media Loyalty UGC 69

Buffer Social

SEPTEMBER 20, 2023

Joel Gascoigne) Mentions of specific campaigns you’re running (e.g., 😆 [link] — Buffer (@buffer) June 5, 2023 7. That feeling when you get all your posts scheduled for next week pic.twitter.com/Xe5qhIQLwr — Buffer (@buffer) July 21, 2023 2. Buffer) Any variations of your brand’s name (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. For example, “What is the impact of building strong communities on social?” Here’s why this is necessary.

Tools 99

Tools How To Sentiment Training 99