Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Keeping up with these social trends isn’t just a B2C priority.

B2B 136

B2B Brands Marketing How To 136

Keyhole.co

FEBRUARY 5, 2024

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean.

LinkedIn 52

LinkedIn How To Privacy URL 52

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

JUNE 29, 2023

These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. A social media style guide is a set of rules that dictate how your brand shows up on social. Build professional relationships.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

MARCH 7, 2022

On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. brookevpickle) February 23, 2022. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Here’s to a better tomorrow ??

Survey 92

Survey Brands Sentiment Template 92

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Collaborate effectively with teams.

Social Media 134

Social Media Tools Marketing Analytics 134

Sprout Social

JULY 20, 2022

Here’s what to outline to set your company up for social success: 1. Why does your business need a new enterprise social media management tool? The enterprise social media management tools your business needs in 2022. Enterprise social network: Slack. How does it work with Sprout Social?

Organization 78

Organization Social Media Tools Hubspot 78

Sprout Social

SEPTEMBER 7, 2021

That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first. Another campaign I love is the recent collaboration between the NBA and NBA paint, a fan account with over 70,000 followers, to announce the teams’ regular season schedules. pic.twitter.com/4frwdmdXGq.

Campaign 136

Campaign Social Media Collaboration Apple 136

Buffer Social

JUNE 27, 2023

Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. Spill stands out from other platforms, including the ones on this list and its CEO’s former company, as a platform that immediately prioritizes diverse communities.

Social Networking 131

Social Networking Twitter Flipboard Feed 131

Sprout Social

OCTOBER 20, 2022

Through Sprout’s Employee Advocacy platform , we drove almost 8 million impressions in the last two years, and expect to receive 10 million impressions by the end of 2022. That’s more organic impressions than any of our social networks could drive.”. We include our content (launch materials, blog posts, social content, etc.)

Social Media 114

Social Media Curation Team Newsletter 114

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. LinkedIn is a very different beast from the other social platforms. But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Sprout Social

JUNE 6, 2022

TikTok comments allow companies to connect with customers while building brand awareness, so take advantage of the chance to show how your brand can be funny, authentic or witty. The video received over 30,000 comments, as of May 2022. million views as of June 2022. Collaborate with creators beyond traditional sponsored posts.

Comments 90

Comments Engagement Collaboration Privacy 90

Ignite Social Media

FEBRUARY 2, 2023

Jim Tobin: Today I’m happy to share with you 15 lessons it took me 15 years to learn in social media, and I’m trying to make it have 15 key takeaways for you to use today. A bit of a reminder, I’m Jim Tobin, I’m the founder and CEO of Ignite Social Media. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

Sprout Social

OCTOBER 26, 2021

In order to attract top talent, social recruiting strategies are pivotal. Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates has turned on its head. In fact, plenty of businesses have already gotten into the social recruiting game. The job market is shifting.

Applications 113

Applications Cost Team LinkedIn 113

Keyhole.co

APRIL 4, 2022

Hashtag tracking and analytics – Track top hashtags across multiple social networks in a single dashboard. Oversee influencer analytics – Get detailed performance views on influencers with the highest TikTok engagement rate, content hashtags, music, and brand collaborations. Pricing – Starts from $9.99

Analytics 52

Analytics Report Tools Price 52

Sprout Social

AUGUST 17, 2022

Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning.

Reputation 116

Reputation Brands Guidelines Advertising 116

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. With 436 million monthly active users , Twitter is a comparatively small fry among major social networks. Company size. HubSpot (@HubSpot) October 4, 2022.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. Younger consumers (like the ones who dominate Instagram) care more about than just what a company sells. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. 9 types of Instagram campaigns. Cause campaign.

Campaign 145

Campaign Instagram HootSuite UGC 145

Ignite Social Media

FEBRUARY 22, 2023

The goal is to create social content that adds value to social media users’ lives and makes them ask for more — hence, “comment for part 2”, 2. Twitter : NOT HOT Twitter was the talk of the town since 2022 and since then, many brands out there are quiet quitting on Twitter. Build relationships with them and collaborate.

Social Media 96

Social Media Social Media Management Influencer Trends 96

Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. That’s the highest penetration of any traditional social network, by far.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Ignite Social Media

NOVEMBER 17, 2022

The social media landscape for businesses has evolved rapidly with more people using social media on daily basis. At this point, 59% of the world’s population uses social media. The average daily usage is 2 hours and 29 minutes as of July 2022. read review here. read review here.

Social Media Management 113

Social Media Management Social Media Tools HootSuite 113

Ignite Social Media

NOVEMBER 17, 2022

The social media landscape for businesses has evolved rapidly with more people using social media on daily basis. At this point, 59% of the world’s population uses social media. The average daily usage is 2 hours and 29 minutes as of July 2022. read review here. read review here.

Social Media Management 96

Social Media Management Social Media Tools HootSuite 96

Ignite Social Media

NOVEMBER 17, 2022

The social media landscape for businesses has evolved rapidly with more people using social media on daily basis. At this point, 59% of the world’s population uses social media. The average daily usage is 2 hours and 29 minutes as of July 2022. read review here. read review here.

Social Media Management 85

Social Media Management Social Media Tools HootSuite 85

Hootsuite

JUNE 27, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. And, if you’re able to, collaborate with creators in your niche. The entire platform is designed around the idea of recycling, remixing, and collaboration. Get all the must-know TikTok insights for 2022 in one handy infosheet. Yes—but exciting too.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

AUGUST 11, 2022

You don’t need to reach the level of these behemoths to benefit from brand awareness, but there’s a lot you can model in the way these companies have built their brands. All three brands are owned by the same company, but each targets a different demographic, with a social aesthetic to match. Build a recognizable brand.

Brands 120

Brands HootSuite Film Instagram 120

Hootsuite

SEPTEMBER 7, 2022

Collaborating with an influencer on your Black Friday strategy can help you reach new customers and boost your sales. According to our 2022 Social Trends report , 24% of businesses said TikTok is their most effective channel for reaching their business goals. That figure increases to almost 15% for 18- to 24-year-old shoppers.

Strategy 104

Strategy Discount How To Retail 104

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. Edutainment” content—social posts that entertain and educate—is perfect for this journey stage. Think infographics and how-to videos.

Campaign 130

Campaign Social Media UGC Metrics 130

Hootsuite

MAY 11, 2022

Planning ahead allows space for creative thinking, collaboration, and avoids burnout. It connects your social media activity to marketing goals. How many topics you have and what they are depends on your unique business, but as an example, Hootsuite posts about: Social media marketing tips. Social media marketing experiments.

Social Media 113

Social Media HootSuite Content Curation 113

Hootsuite

APRIL 19, 2023

What is social media etiquette, and why does it matter? Social media etiquette is a set of conventions that dictate acceptable behavior for brands on social media platforms. These informal (often unspoken) rules outline how companies should present themselves, respond to feedback, and engage with their audience.

Social Media 145

Social Media HootSuite How To Reputation 145

Tweaklibrary

JUNE 21, 2022

Apple and WhatsApp collaborated to make the capability available in Apple’s Move to iOS app. Read Also: 10 Best Measurement Apps For Android and iPhone in 2022. 10 Best Measurement Apps For Android and iPhone in 2022 >. 10 Best Android Emulators For Windows 10 in 2022 >. Technically, it is still in beta.

iPhone 21

iPhone Data How To Microsoft 21

Hootsuite

APRIL 7, 2022

But they do reveal how social trends and user expectations are evolving over time. If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022. Source: Statista.

Platform 142

Platform Social Media Reddit Hosting 142