Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. For example, in 2022, the Coachella music festival live-streamed both event weekends on YouTube. Live videos.

YouTube 137

YouTube Trends Strategy Content 137

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

Influencer 188

Influencer Metrics Campaign Survey 188

Ignite Social Media

JULY 15, 2022

What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Creators: TikTok is full of “everyday influencers.” TikTok users tend to follow and view content from niche influencers (who are more often viewed as peers). sUBSCRIBE HERE.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. And in 2022, AR is projected to be used at least once a month by 101.6

Trends 143

Trends Conversation Instagram Influencer 143

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Partner with influencers to sell your products. It’s a mouthful, but it just means finding an influencer who will help advertise your products.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. When done right, social writing directly influences engagement and conversions, and contributes to strategic business goals. 7 social media writing tips for 2022. Keep it simple.

Social Media 145

Social Media Tips Tools HootSuite 145

Sprout Social

JUNE 14, 2022

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. The Golden Girls steadily regained popularity for years, hitting its peak of 381 million minutes streamed between January 3-9 of 2022 alone. Why we love senior influencers. — Kathy Buckworth (@KathyBuckworth) May 24, 2022.

Influencer 97

Influencer Authentication Class Travel 97

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. In 2022, TikTok will continue to make products viral, but more of this will be driven by ads and brands, now waking up to the power of TikTok.”.

Platform 106

Platform Tips Buy Instagram 106

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? What Is a Micro Influencer? .

Influencer 133

Influencer How To Marketing Instagram 133

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success.

Metrics 52

Metrics Influencer Sentiment ROI 52

Pixlee

JANUARY 24, 2022

The NFT community especially places heavy emphasis on authenticity, as NFTs are generally unique, non-interchangeable digital files and media. This shift also highlights the importance of a brand’s authentic story and the experiences of individual creators.

Brands 85

Brands Authentication Collaboration UGC 85

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. Their power stems from their authenticity. year-on-year.

Influencer 80

Influencer B2B Instagram Price 80

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Well, now’s the time to learn!

Influencer 109

Influencer Instagram Brands Marketing 109

Hootsuite

JULY 5, 2022

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 11 strategies for organic Instagram growth.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Social Media Strategies Summit

MARCH 1, 2024

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. Fewer Influencers, More User-Generated Content Influencer videos have been a mainstay of social media marketing strategies for years.

Video 229

Video Trends Marketing Mobile 229

Pixlee

DECEMBER 15, 2021

In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022. TikTok’s culture is all about authentic, short videos rather than focusing on refined reviews or stories. More User-Generated Content (UGC). TikTok as the New TV.

Social Media 52

Social Media UGC Marketing Influencer 52

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. billion in 2022. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media. social listening”).

Advertising 238

Advertising Social Media Strategy Authentication 238

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). Seek Simplicity.

Brands 127

Brands How To Authentication Exercises 127

Buffer Social

JANUARY 25, 2022

“In 2022, we are leaning heavily into our core brand values to serve our customers on a more personal level.” Sheena Russel, founder and CEO of Made With Local It helps that this influencer-based marketing strategy has already seriously paid off for the company.

Small Business 91

Small Business Marketing Retail Education 91

Likeable

SEPTEMBER 17, 2019

So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. What’s the best way to start the process of finding an influencer? This is exciting! Who are you talking to?

Influencer 81

Influencer Marketing CPM Fashion 81

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

Strategy 52

Strategy UGC Brands Apparel 52

Likeable

FEBRUARY 8, 2022

They resonate with users because they aren’t public figures or companies—they’re equal parts accessible and aspirational, and most importantly, they’re authentic. The post Why the Creator Economy Is Your Key to Growth in 2022 first appeared on Likeable. Give the Likeable team a ring.

YouTube 80

YouTube Collaboration ROI Authentication 80

Sprout Social

NOVEMBER 7, 2022

Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. They are witnessing the steep growth of the #CreatorEconomy, as well as the impact and influence creators have on their target audiences. Read the #CreatorTwitter Report.

Brands 90

Brands Twitter Authentication Report 90

Hootsuite

JANUARY 31, 2022

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Your brand and page should be considered a trustworthy, authentic, presence. You might also need to keep a sufficient and authentic follower base.

Instagram 104

Instagram How To Policies Buy 104

Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And it influenced consumer preferences as well.

Social Media 89

Social Media Content Airlines Authentication 89

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. NFL & Ticketmaster: Be Authentic.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

JULY 5, 2022

Behind the scenes” of YouTube’s influence. In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. billion monthly active users , a testament to YouTube’s enduring influence. Your partners need to be authentic and have experience with your product.

YouTube 129

YouTube Video Authentication Education 129

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Partner with creators and influencers.

Examples 141

Examples Campaign Tips UGC 141

Sprout Social

DECEMBER 12, 2022

— Jon-Stephen Stansel (@jsstansel) September 19, 2022. The future of social media will be all about “authenticity”. In 2022, BeReal captivated consumers and mystified marketers. Whether or not the network is here to stay is anyone’s guess, but authenticity—or the search for it, at least—isn’t going anywhere.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

BeingOptimist

AUGUST 9, 2022

Tips for Social Marketing in 2022. Here are a few tips to help you stay ahead of the curve in 2022: 1. Be Authentic and Transparent. By following these tips, you’ll be on your way to social media marketing success in 2022 and beyond. Becoming a Social Influencer Through Music. Keep Your Content Relevant.

Social Media 52

Social Media Strategy Marketing Hosting 52

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. They’re also seeking authentic interactions on their favorite social platforms. — Patagonia (@patagonia) December 13, 2022. — Nike (@Nike) October 28, 2022. — Orangetheory Fitness (@orangetheory) November 16, 2022.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

Sprout Social

AUGUST 18, 2022

— Dior (@Dior) June 10, 2022. — Trixie Cosmetics (@TrixieCosmetics) June 1, 2022. By leveraging Twitter’s full stack of features, Trixie is able to create a seamless brand and buying experience, building brand credibility and authenticity while promoting products. Collaborate with influencers.

Twitter 110

Twitter How To Travel Hosting 110