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Writing for Social Media in 2022: Tips and Tools

Hootsuite

You speak the language of memes and microtrends that your boss and coworkers might not understand. Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. 7 social media writing tips for 2022. Looking at you, Twitter meanies.).

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Partner with creators and influencers.

Examples 142
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Brand experience: Why it matters and how to build one that works

Sprout Social

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113
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How to Make Short-Form Videos That Stand Out

Hootsuite

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Video 112
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How cannabis brands are elevating their social media content

Sprout Social

Despite these helpful tips, the ever-evolving landscape of both the cannabis industry and social media community guidelines leave room for uncertainty on how to engage audiences in an authentic and compliant way. — BROWN GIRL Jane (@BROWNGIRLJane) April 11, 2022. 4 brands elevating their cannabis social media content.

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8 Trends Shaping the Future of Instagram Marketing

Later

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. Influencer Marketing in 2021 Will Get A Serious Boost. More Authenticity in Instagram Captions and Posts. Brands and influencers collaborating on Reels content . 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . . #3:

Trends 52
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8 Trends Shaping the Future of Instagram Marketing

Later

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. Influencer Marketing in 2021 Will Get A Serious Boost. More Authenticity in Instagram Captions and Posts. Brands and influencers collaborating on Reels content . 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . . #3:

Trends 52