Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Oh Polly has wasted no time, setting up themed collections with scroll-stopping images that build trust with consumers and drive conversions.

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Likeable

MARCH 31, 2021

Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. What Is Social Listening?

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Pixlee

MARCH 31, 2021

Pixlee’s user-generated content CRM platform allows brand teams to ask for permission with the click of a button; by making it clear to users that a specific hashtag means they’re allowing you to reuse their content, you can streamline the connection of already-permissioned UGC. Use Unique Hashtags . Plan Before Sharing.

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Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Instagram Outbound Hashtag Performance. Web Conversions. Profile Performance Report. Key metrics to look for: Instagram Stories Performance. Cost per Engagement (CPE).

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Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. This is where social commerce comes into play.

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Pixlee

FEBRUARY 3, 2021

Are you interested in monitoring Instagram hashtag analytics to find the right tags? This means customers are more likely to engage with UGC shared by your brand on Instagram, leading to more conversions down the line. The post 10 Tips for Increasing Your Brand’s Instagram Growth in 2021 appeared first on The Pixlee Blog.

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agora pulse

FEBRUARY 23, 2021

It’s called “Instagram Marketing for 2021,” and we asked him to share some tips from it. For example, if you are not using Instagram Reels and Live Video in 2021, you could be missing out on a lot of organic reach. Learn more: How to Create an Instagram Strategy That Wins 2021. 2021, at 8:30 AM (Eastern time).

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Sprout Social

SEPTEMBER 23, 2021

On February 16, 2021, Texas reached a 72-year record low temperature of -2° F. Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter.

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Sprout Social

DECEMBER 15, 2020

There are a couple of factors likely contributing to the dip in conversations surrounding 2021 goal setting. my list of new year’s resolutions for 2021: 1. People also have to contend with the unpredictability of 2021. Jan 1, 2021 New Year's Resolution: Not like that. For starters, people are tired.

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Sprout Social

MAY 26, 2022

billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Some notable hashtags you might co-opt include: #TikTokCringe. motivation.

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Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5 billion views.

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Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. A Twitter mention is a way to get another user’s attention, likely to try and start a direct conversation with them on the platform.

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Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. With social listening, you can monitor the conversations happening around your brand to ensure everything is above board. — Expensify (@expensify) November 10, 2021.

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Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. So, when McDonald’s recently got a lot of social attention via high-profile celebrity partnerships, Wendy’s kept an eye out for a chance to enter the conversation. — Wendy’s (@Wendys) November 12, 2021.

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Sprout Social

MAY 11, 2021

Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). So, why bother?

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Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Kevin, congrats again for being part of the #YouTubeBlack Voices Fund Class of 2021! They’re rich sources of business intelligence. .

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Hootsuite

JUNE 9, 2022

So add some relevant hashtags, @mentions, and links. — McDonald's (@McDonalds) September 21, 2021. — Domino's Pizza (@dominos) November 8, 2021. Whether there’s a trending news story or a viral piece of pop culture, use Twitter polls to get your audience involved in the conversation. lets settle this.

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Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. — Justin Fields (@justnfields) April 30, 2021.

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Hootsuite

OCTOBER 19, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Add hashtags to your videos. Hashtags are a powerful tool in your TikTok arsenal. Hashtags are also essential for helping users discover your content via search. We’re gonna make you a star!

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Pixlee

OCTOBER 16, 2020

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. The content you put out can help you achieve important goals—build brand awareness (marketing campaigns) and get conversions (sales campaigns).

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Hootsuite

NOVEMBER 5, 2021

Now, Hootsuite’s Dashboard enables you to customize text, mentions, emojis, and switch up the hashtags for each social network—without having to schedule each one as a separate post. Gone are the days of clicking into drafts to adjust hashtags/links/mentions for each network one by one. Get insights about your 2021 content performance.

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Hootsuite

SEPTEMBER 16, 2021

With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok. The #youdontknow TikTok challenge does this really well (and is probably why the hashtag has 237.1M Try a branded hashtag challenge. Check out the views on Walmart’s back to school hashtag challenge about first day outfits!

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Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data. Did they land?

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Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. Your campaign hashtags. Business is booming! The result?

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Sprout Social

MAY 31, 2022

In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen. You can include up to 30 hashtags and tag up to 30 users. Create flawless content. Write your caption. Post scheduling.

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Sprout Social

DECEMBER 5, 2022

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. But you won’t be tagged in every conversation about your brand. Scams are prevalent.

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Sprout Social

APRIL 7, 2021

Conversion rates. Combining data like your CTR and referral traffic yields your conversion rate. Social media listening reveals more nuanced data on the conversation happening around your brand, such as consumer preferences and attitudes on specific topics. — Canva (@canva) January 27, 2021. Organized downloads. ??

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Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. Here’s an example of a Tweet in which the company shares a Crazy Egg blog post: Unlock the power of Micro Conversions. newsletter signups ??

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Pixlee

SEPTEMBER 13, 2021

This method shows your community you appreciate their engagement with your brand, is cost-effective, and metrics like ROI and conversion can be measured for each individual piece of content or gallery. . The post The Ultimate Guide to Building An Ambassador Marketing Program in 2021 appeared first on The Pixlee Blog.

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Pixlee

SEPTEMBER 13, 2021

This method shows your community you appreciate their engagement with your brand, is cost-effective, and metrics like ROI and conversion can be measured for each individual piece of content or gallery. . The post The Ultimate Guide to Building An Ambassador Marketing Program in 2021 appeared first on The Pixlee Blog.

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Social Media Strategies Summit

NOVEMBER 30, 2020

Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. A shorter buying journey with easy checkouts attracts more leads and translates to higher conversion rates.

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Hootsuite

FEBRUARY 16, 2021

Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience. Organic reach is, yes, still on the decline in 2021. Optimize your ad budget by automatically boosting your best posts.

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Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 By sometime [in 2021], we’re expecting Shops to be capable of driving as much business as our website, allowing us to scale our business and plan for aggressive hiring.”. Ink Meets Paper Drives Conversions With Live Chat.

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Sprout Social

MAY 10, 2022

Liquid Death sparked conversation online after its 2022 Super Bowl ad aired. The company also took advantage of TikTok and created an account after a video showcasing a Whirlpool microwave went viral in 2021. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances.

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Hootsuite

JULY 5, 2022

The last insight we have on this from inside Instagram comes from Creator Week in June 2021, when Mosseri said a “healthy feed” is a “couple posts a week, a couple Stories a day.”. Questions stickers on Stories are a great way to get the conversation going while also providing the basis for new content. Choose the right hashtags.

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Later

FEBRUARY 16, 2021

In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. And using a unique hashtag is key for aggregating the posts and measuring results. Play Digital’s Bathtub Challenge.

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