Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

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BeingOptimist

FEBRUARY 9, 2021

Instagram is a powerful social media channel with millions of active users around the world. Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021. Best Instagram Marketing Strategies For Small Businesses In 2021. Use Relevant Hashtags. Interact With Users.

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Ignite Social Media

FEBRUARY 9, 2021

Whether you were watching for the commercials, the halftime show, or the actual football game, there was a lot to talk about, and as usual, people flocked to social media to share their thoughts and opinions. Within this post, we’re breaking down some of the notable social media trends from this year’s event.

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Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media. 93% of U.S.

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Pixlee

MARCH 31, 2021

Even if you’re just resharing a customer photo on social media, crediting the original poster is not enough. Because the rules on copyright in social media can get blurry and confusing, it’s always better to be cautious. Use Unique Hashtags . Ask Permission. Plan Before Sharing.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Pixlee

FEBRUARY 3, 2021

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. Of course, the importance of various social media platforms is not always the same. . Are you looking to drive sales or subscribers?

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Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. Just consider the “90-9-1 Rule”.

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Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean? When did TBT start?

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Sprout Social

JANUARY 12, 2022

Positive comments. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. User-generated content and hashtags. Shout-outs. The reality?

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Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

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Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 billion users in 2021. Next, connecting your Instagram account to your brand’s accounts on other social media platforms helps drive more traffic to your Instagram account. Leverage the Right Hashtags. Image via Instagram.

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SocMed Sean

FEBRUARY 10, 2022

Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online.

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Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

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Pixlee

JUNE 7, 2021

The Instagram algorithm changes as the platform releases new features—but how exactly does it change and how can you avoid low engagement in 2021? How to work around this: Kick up engagement by answering your DMs, using stories, doing live sessions, and replying to comments on your posts. Create a working hashtag strategy.

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Sprout Social

AUGUST 8, 2023

Just like every social media platform has an algorithm that helps put relevant content in front of each user. Some of these interactions include: Likes Shares Follows Comments Completions Skips The algorithm pays attention to these actions to get an idea of the types of content each user likes and adjusts the FYP accordingly.

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Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 Consider trending and branded hashtags.

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Social Media Strategies Summit

MARCH 25, 2021

Social commerce is big business. Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 In other words, social commerce could account for almost half of all B2C e-commerce by then. What Do We Mean By Social Commerce? It’s not just regular e-commerce that starts with a social ad.

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agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Hootsuite

OCTOBER 12, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. This includes likes, shares, comments and follows. For You page recommendations can be based on sounds, hashtags and captions featured in TikTok videos. What is the For You page on TikTok?

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Oktopost

APRIL 21, 2022

Respond to Both Positive & Negative Comments. What Is Social Listening? Social listening is the process of monitoring and analyzing social media and the web to see what people are saying about your brand. Tagging brands in their own social media posts. ? How Does Social Listening Work?

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Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. Hashtags or keywords. — kid_Qr (@meinca1959) March 11, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. We’re just doing it. a @Lush Gift Set!

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SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

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Hootsuite

OCTOBER 19, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Different social media platforms measure “views” in different ways, but on TikTok, it’s super simple: the very second your video starts to play, it’s counted as a view. jumpp.mann.

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Later

DECEMBER 11, 2020

While it’s been a challenging year, social media played an integral role in helping businesses make connections, build online communities, reach new customers, and drive sales. As you begin planning your social media strategy for 2021, we’re highlighting every cool new Later feature we released in 2020. .

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Hootsuite

SEPTEMBER 16, 2021

With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok. Use your other social media platforms to ask your followers what kinds of content they’d want to see on TikTok. The #youdontknow TikTok challenge does this really well (and is probably why the hashtag has 237.1M

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Hootsuite

DECEMBER 15, 2021

A TikTok trend can be a sound, hashtag, dance or challenge. According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). What is a TikTok trend?

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Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Definitely. Technology.

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Sprout Social

MAY 31, 2022

In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen. You can include up to 30 hashtags and tag up to 30 users. Create flawless content. Write your caption. Post scheduling.

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Later

AUGUST 19, 2021

If you work in social media, you’ve probably asked yourself this exact question at one point or another. Similarly, posting more typically equals more likes and comments in total. This decline in reach rate could be due to the fact that these mega accounts are less likely to rely on hashtags as their primary source of reach.

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Hootsuite

JULY 5, 2022

The last insight we have on this from inside Instagram comes from Creator Week in June 2021, when Mosseri said a “healthy feed” is a “couple posts a week, a couple Stories a day.”. Engaging with your fans by responding to comments increases the odds that you will get even more comments. Choose the right hashtags.

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Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

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Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. They provide a variety of services for analytics, technology, creative and media services. Some examples of Byte’s services include chatbot creation and augmented reality.

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SocMed Sean

JANUARY 13, 2022

Being a social media platform at the core of it, the TikTok app also allows you to interact with other videos via commenting, or even by allowing you to use other people’s audio as well as videos in the form of duets and video responses! For one thing, you have to utilize hashtags in your posts.

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Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Up-to-date and timely (given that it comes directly from social media).

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