Jon Loomer

MARCH 17, 2021

The result: I’ve started a new experiment for 2021! You would then be added to a special website custom audience that would be excluded throughout the campaigns. But my biggest fear now is that a campaign simply won’t distribute ads. When I run Reach campaigns, some small audiences simply don’t go.

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Social Media Today

OCTOBER 1, 2021

The awards will recognize the best tweet campaigns of the year, in a range of categories.

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Ignite Social Media

JANUARY 14, 2021

As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. So there you have it, 10 social media tactics our team recommends you stop doing in 2021. A new year means a fresh start for your brand’s social media marketing strategy.

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Social Media Strategies Summit

FEBRUARY 18, 2021

In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms. One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms.

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Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success.

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Oktopost

MARCH 8, 2021

If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. It can help marketers streamline landing pages, forms, and customized automated content campaigns (depending on user input and preferences). 6 Marketing Automation Strategies to Employ in 2021.

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Sprout Social

DECEMBER 7, 2022

To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. Every year, Spotify Wrapped gets bigger and bigger on social media, with massive engagement gains between 2020 and 2021. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger.

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Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Posted by Adore Me on Monday, February 15, 2021.

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Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . In 2021, we’ve seen great strides in promoting inclusivity and accessibility. People Love to Shop Small.

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Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. 7 Growth Hacking Strategies for 2021. If you want growth in 2021, don’t think of referral marketing as low-hanging fruit. Interactive content such as quizzes, webinars, and videos is becoming extremely popular in marketing campaigns.

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Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Here’s the full list of 2021 LinkedIn statistics (and LinkedIn demographics , too. Get Started.

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Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. _shelbyparis) January 15, 2021. Shelby????? This is the Black community’s time to shine. Black history is more than a moment.

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Sprout Social

FEBRUARY 1, 2021

From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. I see the role of the social media manager becoming absolutely essential in 2021. In 2021, that role will have a stronger emphasis.

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Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. Measure and Manage Campaign Success. Companies see value in influencers, too.

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Social Media Today

DECEMBER 15, 2021

Snap's 'Lens of the Year' report provides some valuable insight into key AR trends.

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Likeable

OCTOBER 19, 2021

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 So, here are three easy ways you can succeed with organic social—even in 2021. The post How to Grow Your Social Following Organically in 2021 first appeared on Likeable. Let’s chat.

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Organization How To Discount Influencer 103

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. TikTok has 689 million monthly active users.

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Marketing Statistics Platform Influencer 141

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. — Jon-Stephen Stansel (@jsstansel) August 3, 2021. Reach prospects and returning customers.

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Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Hootsuite

NOVEMBER 24, 2022

billion in the United States alone in 2021. Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? years alone.

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Sprout Social

JUNE 15, 2021

To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives. Check out the Sprout Social Index™ 2021: UK & Ireland Edition. But are these efforts translating to business goals? Download the Report Today.

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Hootsuite

AUGUST 5, 2021

Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for your next influencer marketing campaign. Depending on the campaign, bundled content or special rates can also be worked out to reduce labor and costs. Campaign length.

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Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5

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The Realtime Report

OCTOBER 14, 2022

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Naturally, you won’t want to take things too far with your campaign, as some others have done. Take Blackpool Pleasure Beach for instance, whose Halloween advertising in 2021 was deemed ‘ likely to distress children ’. Keep it simple.

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Metrics Advertising Campaign Discount 91

Likeable

MARCH 31, 2021

Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Social listening can help brands improve content strategy and messaging, brainstorm creative campaigns , and create more impactful partnerships. Campaign Analysis. What Is Social Listening?

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Strategy Brands Influencer Analysis 106

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. 100 top trending TikTok hashtags in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What are TikTok hashtags?

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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BeingOptimist

JULY 15, 2021

So, let us get into the details of some expert Tik Tok marketing strategies that will help businesses reach their goals in 2021. By coming up with a bold marketing campaign blended with a very powerful CTA along with specific goals, brands can execute and measure their returns on investment. Discover the Platform. Use Tutorial Videos.

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Social Media Today

DECEMBER 14, 2021

The examples could help to get you thinking on your own Tweet marketing strategy.

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Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Campaign Hashtag Analytics Metrics 121

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? The most successful influencer partnerships are those that value the creativity and expertise of the influencer, so begin designing your campaign with their online personality and style in mind. Designing a Summer-Specific Influencer Campaign.

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Sprout Social

FEBRUARY 10, 2021

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns. Introducing Fendi 2021 Chinese New Year capsule collection. million views.

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Social Media Today

APRIL 26, 2022

Twitter has provided some key trend insights, based on Mother's Day activity in 2021.

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Trends Twitter Campaign Tips 148

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video marketing can help personalize your marketing campaigns.

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