Four Unique Brands to Learn From in 2020


Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand Marketing

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10 Social Media Predictions for 2019

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I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. It’s projected to more than double in growth by 2021 to become a $70+ billion industry. FUN FACT: On average brands pay $2,000 per 100,000 followers on YouTube.

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7 Powerful Ways to Boost Conversions on Your Ecommerce Site


A brands website is a huge part of a company’s success. By 2021, global retail ecommerce sales will reach $4.5 Best practice and modern design indicate that brands should use plenty of white space on a landing page. Airbnb offers inspiration galleries featuring UGC to keep a clean but approachable design to their site, which a clear actionable call-to-action (CTA). Airbnb shows off inspiring UGC to entice viewers to travel to new locations.

Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

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Social media advertising investments will continue to grow, with a 17% compound annual growth rate from 2016 to 2021. Large brands have in-house graphic designers, Photoshop experts, and a video production team. Remember to add branding via your color palette and logo.

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