Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

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UGC Marketing Influencer Authentication 52

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Definitely.

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Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. TheJennyLi) August 25, 2021.

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Pixlee

JUNE 7, 2021

Instagram is one of the top channels for brands, creators, influencers, entrepreneurs, and solopreneurs. The Instagram algorithm changes as the platform releases new features—but how exactly does it change and how can you avoid low engagement in 2021? How does the Instagram algorithm work—6 key ranking factors. Image source.

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Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. They’re everywhere.

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Convince & Convert

JANUARY 18, 2024

They’re your most loyal consumers and your biggest advocates yet when you think of fans, you don’t automatically think of brands. While this provides awareness and PR to the brand, that’s as far as it goes. Though there are brand loyalists out there, we wouldn’t go so far as to call them a fandom. It’s superficial.

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Sprout Social

OCTOBER 13, 2021

— meredith kahn (@m_kahn) June 14, 2021. This is big for brands vying for the attention of younger consumers. There are instances where the customer has to complete their checkout process on the brand’s website, but some shoppable content enables transactions all in one place. Increased brand loyalty.

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Pixlee

MARCH 29, 2021

Here’s where brand ambassadors come into the picture. Who is a Brand Ambassador? A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. A brand ambassador can be a single person or a group of people. Why Ambassador Marketing?

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Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. From promotion, inception and all the way through legal terms and contest tools , this post will cover everything you need to know to run the most successful social media contest in 2021.

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Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. According to the latest Sprout Social Index™ , 90% of consumers will purchase from a brand they follow on social media.

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Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

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Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. Map out their digital journey with your brand.

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Keyhole.co

FEBRUARY 26, 2024

Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from.

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Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). With this in mind, planning your B2C content marketing tactics necessitates an in-depth understanding of what end-buyers want from brands during their shopping journeys.

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Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. And how to do it in a way that’s measured and true to your brand. And we get it.

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Pixlee

JUNE 28, 2019

A brands website is a huge part of a company’s success. By 2021, global retail ecommerce sales will reach $4.5 Best practice and modern design indicate that brands should use plenty of white space on a landing page. Airbnb shows off inspiring UGC to entice viewers to travel to new locations. In only takes 2.6

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