Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. I wish brands would stop posting about other holidays, too. Don’t be cringy.

Social Media 200

Social Media Marketing Trends Communities 200

Ignite Social Media

OCTOBER 27, 2021

From 2020-2021, there was a 35.5% In 2021, digital buyers in the United States grew by 1.32 Key Takeaways For Your Brands Social Commerce Strategy. Now that we have a better understanding as to what social media shopping behaviors are most popular, here are some opportunities for brand optimizations.

Social Media 166

Social Media Social Networking Instagram Trends 166

Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. 2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Last year was certainly full of changes and uncertainties.

Trends 184

Trends Organization Social Media Travel 184

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that the brands they support share their values and beliefs. So, is your brand prepared?

Activities 163

Activities Social Media Brands How To 163

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand.

Facebook 161

Facebook Marketing Eventful Social Media 161

Social Media Strategies Summit

NOVEMBER 30, 2022

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . Referral: soliciting others to help promote your brand and find new customers.

Strategy 144

Strategy Metrics Process B2B 144

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. How Can Social Listening Help Your Brand? Brand Health & Customer Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

SEPTEMBER 14, 2020

While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. And though marketers can’t predict what will happen in the new year, we can use what we’ve learned in the last nine months to improve our marketing strategy for 2021.

Strategy 145

Strategy Marketing Sports Team 145

Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. After all, even the best content in the world isn’t going to do your brand much good if no one sees it and you are simply shouting into the void.

Engagement 130

Engagement Publishing Social Media Metrics 130

Social Media Strategies Summit

SEPTEMBER 9, 2022

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Clinique: Support Your Brand Values. Coca-Cola: Align NFTs With Your Wider Marketing.

Examples 177

Examples Brands Avatar Authentication 177

agora pulse

JANUARY 30, 2021

What top tips do you need to know to level up your social media strategy in 2021? So, if you need help creating a strategy so your brand can thrive and succeed in 2021, read on. You can also see the Social Pulse Weekly episode in its entirety to hear all the social media tips for 2021: 1. What does this brand sound like?

Social Media 132

Social Media Tips Strategy LinkedIn 132

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. In January 2021, TikTok was the second most downloaded app in the world.

Marketing 141

Marketing Statistics Platform Influencer 141

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. You’ll embrace a more strategic role.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Followers: 49.8k. original sound – barbie.

Brands 120

Brands UGC Authentication Comparison 120

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses.

Strategy 211

Strategy Marketing SMS Mobile 211

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Explore ideas for building your LinkedIn brand with our LinkedIn marketing guide. Get Started.

Social Media 145

Social Media HootSuite Statistics Template 145

Likeable

JANUARY 6, 2021

If you’re reading this, congratulations—you made it to 2021! . Keep reading to find out the four trends that we think will define 2021 on social media. It’s no longer optional for brands to take a stance on these issues. The post 2021 Social Media Trends: What’s Here to Stay and What’s Going Away?

Trends 128

Trends Social Media Forums Groups 128

Likeable

OCTOBER 19, 2021

However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. And there are a number of reasons why your brand might want to (or have to!) So, here are three easy ways you can succeed with organic social—even in 2021. Recommend the brand to a friend (68%).

Organization 103

Organization How To Discount Influencer 103

Audiense

JULY 13, 2022

More adults are playing games than ever before, says the ESA 2021 industry report. So, what does this mean for brands hoping to make a move on the metaverse? Whether you like to race cars, grow flowers or crush candy, video games are not just for kids. That’s a lot of purchasing power ready to be tapped into.

Brands 148

Brands Report Industry Video 148

Social Media Today

NOVEMBER 22, 2021

TikTok's Culture Driver List provides insights into some of the most successful brand/creator partnerships throughout the year.

Brands 217

Brands Platform List 217

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. — Zendesk (@Zendesk) April 26, 2021. For example, brands should make a conscious effort to share shout-outs and compliments from their customers. — Julien Paffumi (@jpaffumi) April 29, 2021.

Strategy 126

Strategy Policies Resources Loyalty 126

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Collaboration 111

Collaboration Brands Fashion Sports 111

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. Online shopping is going social.

Examples 133

Examples Tips Patterns Instagram 133

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. Companies see value in influencers, too. Smaller Influencers with a Larger Impact.

Influencer 75

Influencer Marketing Discount Retail 75

Sprout Social

JUNE 15, 2021

Overall, the majority of businesses see social as a top of funnel game, with 65% of marketers citing increasing brand awareness as their top business goal. While social’s power in attraction and branding is impressive, many overlook its power as a direct contributor to revenue and lasting customer relationships.

Survey 111

Survey Meme Class Social Media 111

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Encourage others to use a specific branded hashtag, or find and comment on other popular content that’s labeled with relevant hashtags to immerse yourself with the movers and shakers out there.

Hashtag 145

Hashtag Trends Analysis Study 145

Likeable

JUNE 29, 2021

With the pandemic in a much better place than it was at this time last year, the 2021 celebrations—both online and offline—certainly had a more lighthearted vibe. . Over the past decade or so, it has become clear that consumers want to spend their money with brands that take a stand on social issues. Billie: LGBTQ+ Fairy Tales.

Campaign 86

Campaign Travel Hotels Film 86

Social Media Strategies Summit

APRIL 8, 2021

Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases. Showcase Your Brand Personality. Social media has always been a fantastic way for brands to demonstrate their personality. billion users in 2021, so there’s not much to choose here. Example: Red Bull.

Instagram 234

Instagram Brands Real Estate Remix 234

Sprout Social

JUNE 8, 2021

Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content. For starters, consumers are loyal to creators , regularly returning to their favorite creator channels over top brand outlets on Youtube. Another way brands can empower creators?

Meeting 130

Meeting Brands Collaboration Exercises 130

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. Creating branded content involves time, labour, skill, and production costs. If your goal is brand awareness. The global influencer market is a $13.8

Price 145

Price Influencer Instagram How To 145

Forbes Social Media

DECEMBER 11, 2020

Pinterest has predicted a range of trends for 2021, from indie beauty to entrepreneurship DIY to mindful parenting. Find out how to use these insights for marketing and branding.

Trends 103

Trends Influencer Brands Marketing 103

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Statistics 110

Statistics Social Media Brands Issues 110

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Using social data to prepare your pitch. What’s the big idea?

Campaign 125

Campaign Social Media Marketing Metrics 125

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. Having the ability to comment directly from the News Feed allows increased visibility for your brand by those following your Page and an opportunity for additional proactive engagement.

Brands 184

Brands Facebook Metrics FAQ 184