Sprout Social

OCTOBER 5, 2022

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Their simplicity and prominence means they’re a perfect fit for brands of all kinds.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Take advantage of low-lift, quick-cut tutorials.

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Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Ready to plan your Instagram strategy for 2021?

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Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Ready to plan your Instagram strategy for 2021?

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Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

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Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. This is all good material for content ideas like quick Q&As on Instagram or more in-depth instructional content on Facebook or LinkedIn. Does your audience prefer videos or memes?

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Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. User-generated content. It shouldn’t be.

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Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support.

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Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

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Hootsuite

JUNE 16, 2022

And you’ll be in good company — the chatbot industry generated roughly $83 million in 2021. You can integrate chatbots into your social media platforms like Facebook and Instagram. Source: Know Your Meme. People love instant gratification — like having an answer on demand — and this love will spill over to your brand.

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agora pulse

DECEMBER 13, 2018

FUN FACT- If the famous Cambridge Analytica scandal had happened after GDPR, Facebook’s fine would have been €1.4 In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. 80% of audiences would rather watch a live video from a brand than read a blog.

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Hootsuite

OCTOBER 24, 2022

You don’t need a 1,000 word opus here, but telling a bit of the story behind the sale helps humanize your brand. Memes and funny content. If it fits your brand, bring humor into your social feed with relatable memes. Or, rely on your expert advice to buy their first investment property? View this post on Instagram.

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Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Keep it short.

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Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 Social media marketing for dentists is still in the early roots of adoption, but more dental practices are seeing the power of being active on Twitter, Facebook and Instagram. If you need more convincing, Facebook ad revenue is expected to outpace print ads by 2019.

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Hootsuite

SEPTEMBER 15, 2022

They’re the ones who goof around with brands, poke fun at celebs and make jokes that don’t really hurt anyone. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement. — After Ever Happy Movie (@aftermovie) September 1, 2021. Simply ignore them.

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Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? Video content, no matter the platform or format, is going to be big in 2021! The key to making video a success in 2021 is to strategically think about your audience and tap into them where they’re most comfortable. We bet you are! Not sure where to start?

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Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? Numbers don’t lie, after all.

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Buffer Social

AUGUST 19, 2018

This week we have a super interesting episode lined up for you, starting with specific details around Facebook’s plan to redesign business Pages from top to bottom for “utility.” Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More! Let’s dive in!

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Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. While many people may not think of Twitter as a search engine, a glance through the results for a particular keyword or hashtag can bring you everything from news to relevant memes related to your niche.

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Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? Video content, no matter the platform or format, is going to be big in 2021! The key to making video a success in 2021 is to strategically think about your audience and tap into them where they’re most comfortable. We bet you are! Not sure where to start?

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Sprout Social

JULY 8, 2021

With shops forced to shut their doors and relentless lockdowns to contend with, it’s one of the easiest ways for brands to maintain a connection with their audience. It’s not just brands that are upping their social media usage, though. Instagram is also a firm favourite for keeping track of brands, but it has a much younger audience.

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Hootsuite

DECEMBER 14, 2021

Home to viral challenges, mega-stunts and probably the best memes on the internet. In 2021, all age groups have a solid representation on the platform: Distribution of TikTok users in the United States as of March 2021, by age group (Source: Statista ). But only in comparison to older social networks like Instagram and Facebook.

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Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? Video content, no matter the platform or format, is going to be big in 2021! The key to making video a success in 2021 is to strategically think about your audience and tap into them where they’re most comfortable. We bet you are! Not sure where to start?

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Pam Moore

NOVEMBER 27, 2020

Gone are the days of the bored social media specialist who could just plug his band on the shoe store’s Facebook page they manage without anyone asking questions. Your presentation can be easily structured by social media channels (Facebook, Instagram, etc.) Label your content by topic, campaign, brand, and so on and so forth.

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Hootsuite

OCTOBER 23, 2023

Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” The pressure to create and provide on-theme content in October is high for many content creators and brands. You’re a mechanic?

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Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. — The Circle on Netflix (@CircleNetflix) May 1, 2021.

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Hootsuite

APRIL 27, 2022

There’s a lot to be said about Facebook Messenger. If you’re not using instant messaging in your business, perhaps these Facebook Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and happy customers. General Facebook Messenger stats. Facebook Messenger was launched in August 2011.

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Pam Moore

NOVEMBER 27, 2020

Gone are the days of the bored social media specialist who could just plug his band on the shoe store’s Facebook page they manage without anyone asking questions. . Your presentation can be easily structured by social media channels (Facebook, Instagram, etc.) Label your content by topic, campaign, brand, and so on and so forth. .

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Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more.

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Sprout Social

MARCH 1, 2021

But when marketers take advantage of elements of a culture without their brand first earning credibility in that community, they risk crossing the line into cultural appropriation. More nuanced examples have come from marketers misusing and misunderstanding memes, GIFs, slang and other language choices. What is cultural appropriation?

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Sprout Social

JULY 26, 2022

Finding the right content creator for your brand is kind of like dating. Use this information to vet content creators and build lasting relationships with people that enhance and expand your brand. Where to find the right content creators for your brand. What content creators want from brand partnerships. Who is she?

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Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. The recent changes in Facebook’s algorithms have got marketers sweating due to the consistent decline of organic reach. of your Facebook page followers. What is Facebook engagement rate? What’s the gist of it?

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Later

DECEMBER 4, 2020

Brands Became Broadcasters. Get exclusive early access on web and mobile now: 2020 Social Media Moments #2: Brands Became Broadcasters . And forward-thinking brands and businesses took to social media to bring their community together during challenging times. Ready to take your brand Live? Tiger King Broke the Internet.

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Sprout Social

AUGUST 29, 2022

Brands of all sizes and industries want in on the creator economy, creating new functions within social media teams. — Olivia (she/her) (@thedigitalyenta) July 28, 2021. Our research found that more than half anticipate using Instagram, Facebook and TikTok for creator collaborations within the next three to six months.

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Hootsuite

JUNE 13, 2022

Share of voice is a way of measuring your brand’s visibility compared to your competitors. It’s a great metric to focus on if you’re looking to increase brand awareness or sales. Social share of voice is a way to measure how much people are talking about your brand on social media. What is share of voice?

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Buffer Social

AUGUST 23, 2023

Facebook About Facebook’s users* Monthly active users: 2.989 billion Breakdown by gender: 77percent women, 61percent men Dominant age group: 77percent of 30 - 49-year-olds Nearly one-third of global online shoppers use Facebook as their preferred social platform for purchasing. 💡 Interested in cross-posting?

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