Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Here’s everything you need to know about Facebook Stories in 2021: .

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Likeable

JANUARY 6, 2021

If you’re reading this, congratulations—you made it to 2021! . Keep reading to find out the four trends that we think will define 2021 on social media. And with the shopping capabilities released by platforms like Instagram, Pinterest, Facebook, and even TikTok in the past few years, a lot of those purchases took place on social media.

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Hootsuite

JUNE 16, 2021

We’ve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach — without annoying your followers. On Facebook , post between 1 and 2 times a day. How often to post on Facebook. The average Facebook Page shares 1.55 posts per day.

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Social Media HootSuite Statistics Template 145

Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? And that could be critical for advertisers who have struggled to generate consistent, profitable results since the iOS-related changes of early 2021. Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters.

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Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. After all, even the best content in the world isn’t going to do your brand much good if no one sees it and you are simply shouting into the void.

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Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” original sound – barbie.

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Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? By comparison, about 50% of Gen Z reports daily usage of TikTok.

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agora pulse

JANUARY 30, 2021

What top tips do you need to know to level up your social media strategy in 2021? So, if you need help creating a strategy so your brand can thrive and succeed in 2021, read on. You can also see the Social Pulse Weekly episode in its entirety to hear all the social media tips for 2021: 1. What does this brand sound like?

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Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. In January 2021, TikTok was the second most downloaded app in the world.

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Likeable

OCTOBER 19, 2021

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. Recommend the brand to a friend (68%). Let’s chat.

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Organization How To Discount Influencer 103

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021. Online shopping is going social.

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Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

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Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Clearly, Facebook hopes that by attaching its latest attempt to an already popular platform, it’ll see much better results. Showcase Your Brand Personality.

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Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

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Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

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Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

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Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Online shopping is going social.

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Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). Let’s discuss… The Re-Brand. The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger.

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The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. billion this year, up from 4.59 billion in 2022.

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Social Media Brands Statistics Comparison 91

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

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Likeable

JUNE 29, 2021

With the pandemic in a much better place than it was at this time last year, the 2021 celebrations—both online and offline—certainly had a more lighthearted vibe. . Over the past decade or so, it has become clear that consumers want to spend their money with brands that take a stand on social issues. Billie: LGBTQ+ Fairy Tales.

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Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. You can’t just join as a brand in the same way you can on Facebook , Twitter, or almost any of the other big social platforms. Brands have already been trialing this approach.

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Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Here’s everything you need to know about Facebook Stories in 2021: .

Facebook 52

Facebook Instagram Feed Feedly 52

Ignite Social Media

JUNE 22, 2021

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. In 2019, Facebook introduced offer ads and today we’ll dive into why you want to consider offer ads in your future business strategy. What Are Facebook Offer Ads. Generate Sales. Reach New Customers.

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Facebook Discount CPC Notification 180

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021. Why Video Marketing.

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Ignite Social Media

APRIL 2, 2021

This post was originally publish on Forbes on March 15, 2021. My team and I recently discussed the advice we’d give brands and agencies for effectively supporting their social media teams. After all, your social team is your front-line representation of your brand. Establish Clear Escalation and Brand Guidelines.

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Social Media Management Social Media Brands Guidelines 190

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Posted by Adore Me on Monday, February 15, 2021.

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Likeable

NOVEMBER 8, 2021

With so many different social media platforms available to us in 2021, it can be difficult to discern which ones make the most sense for your brand. Facebook, Instagram, and TikTok stand out as the giants, but might not reach the exact audience you’re looking for. This makes the platform a desirable ad space for brands.

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Likeable

MARCH 16, 2021

Here are 21 statistics that will help you succeed on social in 2021! adult spends 38 minutes a day on Facebook. Likeable’s Take: Contrary to popular (read: Gen Z’s ) belief, Facebook isn’t quite dead! Likeable’s Take: Contrary to popular (read: Gen Z’s ) belief, Facebook isn’t quite dead! Globally, over 3.6

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Social Media Marketing Patterns YouTube 72

Later

DECEMBER 20, 2020

Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. With Later , you can digitally plan all of your posts for Instagram, Facebook, Twitter, Pinterest and TikTok from one easy-to-use dashboard.

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Patterns Social Media Management Hashtag Instagram 68

Ignite Social Media

MARCH 4, 2021

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. As of February 2021, there were over 10 million weekly active users on the app. What Brands are on Clubhouse?

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Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

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BeingOptimist

JULY 15, 2021

Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. So, let us get into the details of some expert Tik Tok marketing strategies that will help businesses reach their goals in 2021. Discover the Platform. Use Tutorial Videos. Use Case Studies and Testimonials.

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Strategy Marketing Case Study Hashtag 98

Digimind

JANUARY 6, 2021

2021 is here, and it doesn’t have to be a continuation of the last difficult 10 months that have plagued brands and agencies alike. We made it!

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Social Media Management Analytics Social Media Tools 75

Later

DECEMBER 20, 2020

Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. With Later , you can digitally plan all of your posts for Instagram, Facebook, Twitter, Pinterest and TikTok from one easy-to-use dashboard.

Patterns 52

Patterns Social Media Management Hashtag Instagram 52

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. on Tuesday, May 11, 2021. You are likely seeing messages from Facebook about your custom audiences shrinking. If someone opts out of iOS tracking, Facebook will receive the highest ranking event from a given visit. Shrinking Audiences.

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Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Key metrics to look for: Impressions.

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