Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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Atlassian ROI Social Media Collaboration 101

Sprout Social

NOVEMBER 17, 2022

MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™. View this post on Instagram.

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Types Instagram Brands Collaboration 118

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. If not, you totally should!

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Team B2B Platform Analytics 110

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? As we look to 2021 and beyond, we’ll continue to innovate with our technology, bring new relationships to bear and deliver on the promise of providing our customers with the best possible experiences.

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Reddit Hubspot API Reputation 104

Sprout Social

OCTOBER 7, 2020

In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021. We have been focusing a great deal of our time on connecting more personally with our clients and collaborating with them to move the needle on their business. Balance flexibility and stability.

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Strategy Collaboration Consultant Team 115

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. amit) March 25, 2021. Collaboration shouldn’t be treated as a free-for-all. Communication.

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Data Marketing How To Collaboration 117

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? If yes, you are not alone. Marketing Nutz Training and Consulting Can Help! Need help launching a new product or service?

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Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Buyer Persona Worksheets (editable worksheets for both b2b and b2c). If yes, you are not alone. Audience Analysis Worksheet.

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Social Media Marketing Small Business Training 78

Oktopost

DECEMBER 13, 2020

LinkedIn’s research indicated that 87% of sales and marketing leaders believe that collaboration between the marketing and sales teams enables business growth , and 85% believe that alignment across the sales and marketing teams is the best opportunity they have for improving their business performance.

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Engagement Social Media B2B Team 87

Ignite Social Media

NOVEMBER 16, 2020

And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds. 2021 Social Media Landscape at a Glance. 2021 Social Media Landscape at a Glance. Five Social Media Trends to Consider for 2021.

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Social Media Tips Organization Strategy 209

Sprout Social

FEBRUARY 11, 2021

Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback. We can’t wait to see what you cook up in 2021. In a year unlike any other, I’m excited to shine a light on the incredible work our partners achieved last year.

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Campaign Groups Groups Communities 108

Buffer Social

JULY 11, 2023

If I used ChatGPT to write an article (not counting access to the web plugin from a Plus subscription), it would only be referencing facts up to September 2021. Being a solo founder, I had to be every executive at the company from CEO to any other C-suite role. This means I won’t be creating any additional value for readers.

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Startup Applications System Wiki 61

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. Organizations have been increasing their investment in social media budget and resources, with 82% of CMOs citing social media as their top growing channel of 2021.

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B2B Social Media Energy Team 118

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

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Social Media Management Social Media Tools Hubspot 159

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

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B2B Strategy How To Education 145

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together. LinkedIn alone generates 80% of social media B2B leads these days.

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Social Media Management B2B Social Media Hubspot 156

Hootsuite

MAY 26, 2021

For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. Source: The Global State of Digital 2021. Source: The Global State of Digital 2021. 96% of B2B content marketers use LinkedIn for organic marketing. When you do that, you’re more likely to build trust and loyalty.

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HootSuite How To B2B LinkedIn 145

Ignite Social Media

NOVEMBER 23, 2020

eMarketer predicts a 21% increase in spending for 2021 ($48.94 And if you’re curious as to which type of content is the most effective, we’re seeing increased investments in video content across social, with a 21% increase in video ad spending projected for 2021. There’s no secret sauce for B2B all up. Expect to pay more in Q4.

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Advertising Social Media Tips B2B 187

Sprout Social

FEBRUARY 10, 2022

This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself. Heck, ongoing rebrands are popular even among established companies. Check out the evolution of the brand’s Twitter from 2014 to 2021 below.

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Social Media How To Press Release Sentiment 117

The Realtime Report

OCTOBER 5, 2021

This is exactly what Watson, a former Global Director of a Fortune 500 company, and Segarra, a retired New York City police officer, have accomplished amid long-standing careers advocating for the Latin American and Caribbean community and culture and, more specifically, going over-and-above to advance young Latino entrepreneurship.

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Travel Tourism Airlines Film 91

Hootsuite

JUNE 27, 2022

And, if you’re able to, collaborate with creators in your niche. The entire platform is designed around the idea of recycling, remixing, and collaboration. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. There’s no one kind of cool anymore. Yes, really.

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B2B Trends Authentication Film 97

Hootsuite

AUGUST 6, 2021

When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

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HootSuite Marketing Social Media Management Skills 130

Social Media Strategies Summit

DECEMBER 14, 2023

Building credibility by collaborating with trustworthy brand ambassadors. Source: shopsolarkits.com Intelligent Content Collaborations Can Generate Massive Credibility Brand authority, trust, and reputation are critical to end consumers. Attracting buyers with immersive and visual experiences.

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Content Marketing Loyalty Collaboration 221

Buffer Social

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. The company Influencer Marketing Hub does this regularly. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. The best part?

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Content Newsletter Remix Instagram 108

Keyhole.co

DECEMBER 26, 2022

Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers. Much more than the average engagement that all these companies get on the platform. The series will begin airing across social media and digital ads in January 2021. What is influencer marketing? Try Keyhole for free.

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Influencer Campaign Instagram Data 52

Keyhole.co

OCTOBER 28, 2020

How can these help inform our social media strategy for 2021? Over the past couple of years, social media contests have been especially effective when done in a collaboration with an influencer. And this trend is likely to continue well into 2021. Which social media strategies were the most successful on 2020?

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Social Media Strategy Influencer Instagram 124

Ignite Social Media

DECEMBER 18, 2020

A month before the presidential election, Triller hosted the “Pepsi Unmute Your Voice” concert in collaboration with Rock the Vote with performances from Demi Lovato, Chance the Rapper, and Chloe x Halle. Triller hosted a fight between Mike Tyson and Roy Jones Jr., Influencers on Triller.

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CPM Brands Remix Influencer 161