Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. To reach your goals in 2021, you’ll need a marketing mindset change. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. Be a Pirate.

Strategy 147

Strategy Metrics Process B2B 147

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% 99% found unique value in this B2B marketing strategy that they did not get from other channels. What is B2B Event Marketing?

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B2B Eventful Marketing Conference 118

Social Media Strategies Summit

FEBRUARY 18, 2021

In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms. Whether it is Instagram shops or Facebook Marketplace, social commerce will continue to grow in 2021.

Trends 195

Trends Social Media Authentication Instagram 195

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

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B2B LinkedIn Strategy Brands 130

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . 6 Tips for B2B Brands Community-building. What is a Brand Community?

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B2B Communities Brands How To 122

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

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B2B Brands Marketing How To 134

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

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Examples Company Social Media Apparel 145

Audiense

APRIL 14, 2021

For the B2B sector, the answer is yes, according to Forrester. For a few analysts at the global market research company, in 2021 technology will help enhance marketers’ and sellers’ human touch. COVID-19 has changed B2B marketing and sales - perhaps forever.

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B2B Marketing Research Questions 186

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

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B2B Examples Discount Upcoming 127

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Source: ImpactPlus. Why Video Marketing.

Video 71

Video Marketing B2B Eventful 71

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. _shelbyparis) January 15, 2021. Shelby????? This is the Black community’s time to shine. Black history is more than a moment.

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Brands Authentication Communities Issues 127

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a marketing strategy where a social media influencer promotes a product from a company. How does influencer marketing work in B2B?

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B2B Influencer Marketing ROI 59

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

NOVEMBER 4, 2022

Wake up, companies: Worker power is growing. Jumping to new companies is a popular exit path, but some workers are going the freelance route, or more radically, quitting with no plan at all. When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home. Love that.).

Company 103

Company HootSuite How To Meme 103

The Realtime Report

APRIL 13, 2023

In a 2021 poll, small businesses reported spending an average of $534 a month on digital advertising, with the total marketing and advertising budget ranging from $10,000 to $50,000 a year. The truth is every platform is a winner, but not for every business.

Marketing 172

Marketing ROI Small Business Yahoo 172

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Post engagement rate declines as the number of Facebook followers a company has increases. The average Facebook user “likes” 11 posts each month.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Oktopost

FEBRUARY 2, 2022

It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Data B2B Apple Marketing 152

Oktopost

DECEMBER 9, 2020

Listen in and learn best practices for any employee advocacy program into 2021. Her experience with Oktopost started off as an intern for a SaaS startup company in Atlanta. For more mind-blowing episodes, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts or Spotify.

Social Media 149

Social Media B2B Startup Apple 149

Oktopost

DECEMBER 23, 2020

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. She’s a huge believer in B2B and consumer marketing converging, that data is the best internal branding storyteller and that only true, fast growth can rally teams together around a shared goal. Listen to the Podcast Now.

B2B 118

B2B Marketing Startup Apple 118

Oktopost

APRIL 14, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show taking B2B marketing by storm, subscribe to B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Why should organizations and marketers care about collaboration?

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Activities B2B Apple Collaboration 108

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Danielle Morrill (@DanielleMorrill) October 12, 2021. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Only 12% disagree.

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Social Media Startup LinkedIn Telecommunications 212

Oktopost

APRIL 28, 2021

Yet, in 2021, there is no universal professional track for sellers to grow themselves professionally. Tackling the above and more, noted creator of company culture, speaker and sales expert Derek Grant of Salesloft delivers a hearty serving of perspective on the modern-day sales leader. Catch all episodes here.

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B2B Startup Apple Team 96

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. Instagram is an incredible channel for businesses to achieve their marketing goals, but in 2021, it isn’t enough to just post content whenever you feel like it anymore.

Instagram 99

Instagram Activities Feed Feedly 99

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. What Are Hashtags?

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Hashtag LinkedIn How To B2B 118

Oktopost

APRIL 7, 2021

Listen to the Podcast: For more episodes on how sales can drive growth together with marketing, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

B2B 62

B2B Apple Marketing LinkedIn 62

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why.

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LinkedIn Campaign Groups Groups 231

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ).

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Statistics B2B LinkedIn Social Networking 77

Hootsuite

MAY 26, 2021

For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. Source: The Global State of Digital 2021. Source: The Global State of Digital 2021. 96% of B2B content marketers use LinkedIn for organic marketing. When you do that, you’re more likely to build trust and loyalty.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Social Media Strategies Summit

DECEMBER 14, 2023

A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy. And 54% of buyers will stop interacting with companies that have broken their trust, showing just how essential it is to invest in content that can generate credibility.

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Content Marketing Loyalty Collaboration 222

Oktopost

JANUARY 9, 2023

The use of social media by B2B buyers is significant, as 84% say they head to social media when making a purchase decision. All companies should aim to increase engagement rates over time, whether it’s through organic or paid traffic, as it can increase sales, brand awareness, and followers. In fact, LinkedIn earned 96.2%

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Engagement Social Media How To B2B 62

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights. Uploaded Lists.

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LinkedIn Advertising URL Campaign 177

Sprout Social

MARCH 10, 2021

Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” Zendesk is a service-first CRM company that builds software designed to improve customer relationships. — Zendesk (@Zendesk) February 14, 2021. So how does Zendesk do it?

B2B 90

B2B Team Film Industry 90

Ignite Social Media

NOVEMBER 23, 2020

eMarketer predicts a 21% increase in spending for 2021 ($48.94 And if you’re curious as to which type of content is the most effective, we’re seeing increased investments in video content across social, with a 21% increase in video ad spending projected for 2021. There’s no secret sauce for B2B all up. Expect to pay more in Q4.

Advertising 187

Advertising Social Media Tips B2B 187

Keyhole.co

NOVEMBER 4, 2020

To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Now, it’s important to choose a tool that fits your unique needs. Jump ahead: 1.

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Analytics Social Media Tools Price 105

Oktopost

APRIL 8, 2021

Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm. P2P over B2B. After all, more than 62% of B2B buyers respond to salespeople who connect with them to share insights and opportunities relevant to their business. . Embracing the Algorithms.

Social Media 104

Social Media B2B Statistics Types 104

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. — Michaela Mendes (@mmendeswrites) November 9, 2021. — Starbucks Coffee (@Starbucks) November 10, 2021. — McDonald's (@McDonalds) August 9, 2021. ??????????????.

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Data Social Media Sentiment Team 140