Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Because these videos are a maximum of one minute long, that is a lot of consumed content.

Marketing 141

Marketing Statistics Platform Influencer 141

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. The Growth of the Creator Economy Comes With New Content Types.

Influencer 75

Influencer Marketing Discount Retail 75

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. The Body Shop’s eye-catching and vibrant imagery aligns with its content strategy, making their stores feel more like a social feed. The Body Shop .

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

JUNE 22, 2021

Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. As consumers, especially younger audiences, flock to visual platforms, brands need to invest in apps like Instagram where visual content is king. million US users.

Platform 118

Platform Social Media Tumblr Reddit 118

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right.

Video 69

Video Marketing B2B Eventful 69

BeingOptimist

JULY 15, 2021

The tricky part about using Tik Tok as a marketing tool is creating the right content that clearly resonates with the users. Yes, you got it right; the style and content of Tik Tok content are very different from those found on the other platforms. Transparency and authenticity are of paramount importance in 2021.

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Strategy Marketing Case Study Hashtag 98

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

BeingOptimist

FEBRUARY 9, 2021

Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021. Best Instagram Marketing Strategies For Small Businesses In 2021. It is important to distribute your content on Instagram strategically. Also, you should make sure not to fill user’s feeds with bland content.

Small Business 92

Small Business Instagram Strategy Marketing 92

Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. Rather than list all of its products, Target focuses on items that align with its Instagram content strategy. Social commerce features create a natural next step for customers who already love your awareness content. Schedule your content.

Retail 139

Retail Instagram Buy Social Media 139

Pixlee

MAY 24, 2021

There is a lot of optimism for travel’s return in 2021. To inspire trust in the safety and cleanliness of travel, tourism and travel brands rely on frontline experiences to showcase authentic experiences. Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

Travel 52

Travel Industry Influencer Tourism 52

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. BMW Fuses Content with Innovation.

Brands 120

Brands UGC Authentication Comparison 120

The Realtime Report

NOVEMBER 19, 2021

billion in 2021 , and that number is only expected to grow. to over $36 billion in 2021. Curating a list of influencers who actually relate to a brand’s values will have the most positive impact on a campaign, as their posts will be more authentic to their audience, and they are more likely to work with you in the first place.

Influencer 209

Influencer Tips Proposal Authentication 209

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. So what’s hot on YouTube in 2022?

YouTube 139

YouTube Trends Strategy Content 139

Hootsuite

JULY 29, 2021

Photographers upload their content in hopes of catching someone’s eye for future paid work. Find free photos, vectors and videos courtesy of Adobe, which all meet the exact same licensing standards as the company’s paid content. 38 free stock photo websites. Gorgeous, editorial style pics are everywhere here. Source: Gratisography.

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Public Domain Creative Commons Flickr HootSuite 145

Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. Brands can utilize user-generated content in shoppable videos, where users can watch other customers use a product and are able to immediately shop the product. User-generated content can be used by brands on TikTok by posting customer videos experiencing a product.

Trends 52

Trends UGC Authentication Instagram 52

Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. It’s effortless yet valuable content. . Treat UGC like any other piece of marketing content.

UGC 88

UGC Curation Posterous Hashtag 88

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content. more impactful than influencer content when making a purchasing decision.

UGC 71

UGC Content Case Study Influencer 71

Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . Your channel must be public and have a channel banner, description, profile picture, and content, and be active on YouTube.

Social Media 98

Social Media UGC Reddit YouTube 98

Social Media Strategies Summit

SEPTEMBER 9, 2022

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. The soft drinks behemoth launched its first NFT venture in July 2021, selling a batch of collectibles in an online auction for $575,883.61. NFL & Ticketmaster: Be Authentic. Coca-Cola got this right. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Share User-Generated Content. Ecommerce Isn’t Stopping.

Retail 52

Retail Trends UGC Mobile 52

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. How to find content creators.

Campaign 104

Campaign Content How To Influencer 104

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Danielle Morrill (@DanielleMorrill) October 12, 2021. Aaron Levie (@levie) October 10, 2021. Kimberly Bryant. Minnie Rahman.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. Converting that digital interest into in-person traffic will be critical in 2021 as in-person shopping reemerges for consumers.

Retail 60

Retail Influencer Marketing Authentication 60

Sprout Social

OCTOBER 11, 2021

(@TheJennyLi) August 30, 2021. Hear me out: Authentic humour drives real results. If you can blend humour into your social media presence in a way that feels natural and authentic, it’s almost a guaranteed win. — Aldi Stores UK (@AldiUK) September 1, 2021. — BEAUTY BAY (@beautybay) September 5, 2021.

Social Media 142

Social Media Authentication ROI Trends 142

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

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Content FAQ Sentiment Hashtag 118

Pixlee

FEBRUARY 3, 2021

Yakima is also able to repurpose ambassador content for other campaigns, providing a more authentic strategy to connect with the right potential customers. Are you looking to improve the quality of the content you produce to attract more followers? . 2 User-generated Content Is Key. 2 User-generated Content Is Key.

Instagram 98

Instagram Tips Discount UGC 98

Pixlee

MARCH 15, 2021

2 Review Email Content Creation, Automation Workflows, And Their Parameters. Email content creation includes the subject line optimization, usage of images, HTML email templates used, mobile optimization, font selection, color palettes, and branded elements. Includes distinguishable content blocks. Email Body. CTA Button.

Template 83

Template Templates Embedding Metrics 83

Social Media Strategies Summit

JULY 28, 2022

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. The strong content and the storytelling component of our strategic approach was one of the reasons this client saw such a drastic change in such a short time.

Education 189

Education Authentication Team Hubspot 189

Sprout Social

MAY 3, 2022

Whether you’re running social media campaigns for a dispensary or leveraging social for education and advocacy, the best thing you can do is learn from how other brands are taking their content to the next level. From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product.

Social Media 87

Social Media Brands Content Guidelines 87

Sprout Social

MAY 3, 2021

— Katerina (@katerinajeng) April 16, 2021. To appropriately celebrate APAHM on social, you need to be authentic, action-oriented and recognize Asians and Pacific Islanders are not a monolith. — Angry Asian Man (@angryasianman) April 1, 2021. — Massachusetts Institute of Technology (MIT) (@MIT) April 3, 2021.

Brands 120

Brands Education Communities Authentication 120

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. Get more user-generated content ?

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. Get more user-generated content ?

UGC 52

UGC Marketing Influencer Authentication 52

SocMed Sean

FEBRUARY 15, 2022

All social media networks use recommendation algorithms, which prompt you toward content that they think you will like. TikTok seems to have one of the most persistent recommendation algorithms, which when combined with the type of content it presents, has many users essentially hooked on it. One issue is TikTok’s addictiveness.

Trends 147

Trends Strategy Marketing Authentication 147

Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Each content type complements the others, creating a more immersive storytelling experience. hours on social media.

Campaign 304

Campaign Brands Influencer Collaboration 304

Pixlee

OCTOBER 18, 2021

What’s crucial to understand is that 2021 ecommerce has inherited a significant flywheel effect from 2020m and now records sales at a higher pace than the previous year, with a projected increase of 11.3%. Employ Influencer-Led Content. They know what type of content their audience prefers and what could be off-putting.

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Sprout Social

JANUARY 12, 2022

In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. Make a meaningful impact on customers through authenticity.

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Conversation Review Marketing How To 136