Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see. What happened to social media?

Trends 57

Trends Social Media Influencer Feed 57

Sprout Social

JANUARY 16, 2020

If achieved, your message will be in nearly everyone’s social media feed. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. Oh, and don’t forget that Peloton ad as mentioned in our recent breakdown of Twitter trends and #AdsThatShouldBePulled. Brand awareness?

Meme 108

Meme Marketing Hashtag Campaign 108

Likeable

OCTOBER 4, 2021

The sense of instant connection and feeling of authenticity that a live stream creates existed long before social media, but social media amplified it a ton—and the pandemic amplified it even more. Since March 2020, U.S. This makes it one of the more mature live platforms compared to others like Reddit, Twitter, and TikTok.

Reddit 100

Reddit YouTube Survey Instagram 100

Hootsuite

JULY 12, 2022

We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. In other words: your competition on social isn’t just your actual competition—it’s everything around you in the feed. And Twitter is a group of raccoons fighting behind an Arby’s. (In — wint (@dril) July 15, 2020.

Brands 114

Brands HootSuite Module Meme 114

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. — VSCO (@vsco) June 4, 2020. — VSCO (@vsco) August 7, 2020. Campaign Analysis. Just like in photography, this takes a keen eye.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

OCTOBER 12, 2020

There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. useFluent) May 17, 2020. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. — Mailchimp (@Mailchimp) May 28, 2020. — Fluent ??

Content 143

Content Metrics UGC Conversation 143

Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. They are looking for more authenticity, purpose, and transparency. Using content created by your community of passionate customers helps you appear more authentic, personable, and caring. billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Sprout Social

JUNE 17, 2020

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Landscape feed. Portrait feed.

Video 144

Video Social Media Strategy Film 144

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic.

Video 98

Video Marketing UGC Hashtag 98

Later

JANUARY 28, 2021

Jayde is the Head of Social Media for beverage brand Sunwink, and uses her Twitter account to consistently deliver refreshing, impactful insights about the marketing industry and pop culture. In fact, you’ve probably seen some of his work already on other social media feeds. Warning: looking through his feed may work up your appetite.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. For example, to increase awareness of the 2020 U.S.

Marketing 102

Marketing Authentication Template Templates 102

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Why promote your business on social media?

Social Media 142

Social Media Meme HootSuite Influencer 142

Keyhole.co

AUGUST 29, 2020

In case you’re absolutely new to Instagram Reels, you can recognize IG Reels by looking for an icon in the lower-left corner of the video when you scroll through your Insta feed (or if you’re looking at someone’s profile, you’ll notice the icon in the upper-right corner). in India after IG Reels was introduced in July 2020.

Instagram 105

Instagram Film Analytics Influencer 105

Later

SEPTEMBER 28, 2020

Instagram , Pinterest , Facebook , Twitter , and even LinkedIn have progressively pivoted towards video as the format of choice, while the rapid rise of TikTok has shown just how persuasive (and addictive!) A post shared by Later: Social Media Scheduler (@latermedia) on Sep 16, 2020 at 9:26am PDT. a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100

Buffer Social

APRIL 20, 2022

“I think I’ll care less about getting the quality right every time and it’ll probably be a more natural feed than a perfect-looking feed … It can be a lot more raw, a lot more myself, rather than thinking: ‘Will people like this?”

Instagram 79

Instagram Small Business Retail Metrics 79

Hootsuite

JANUARY 12, 2022

Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP). Why try YouTube Shorts?

YouTube 136

YouTube How To Authentication HootSuite 136

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. On Twitter, the brand shares content related to their values and commitments to causes nearly every day.

Brands 110

Brands Marketing Apparel Issues 110

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. TikTok boasted 1.2

Examples 142

Examples Campaign Tips UGC 142

Buffer Social

DECEMBER 3, 2020

A lot of STUFF is going on in this land of 2020. Be authentic and make it work for you. A lot of STUFF is going on in this land of 2020. I interact with our followers not only on our posts but on their posts as well if it comes across our feed. A good scroll through TikTok and Twitter is also good for the brain.

Communities 81

Communities Engagement Community building Instagram 81

Sprout Social

NOVEMBER 29, 2022

Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. They’re super authentic and give a review from the perspective of their use cases.” Their Twitter in particular is awesome, and they are creative with their use of threads and replies.”. lacolombecoffee.

Social Media 92

Social Media Brands Meme Real Estate 92

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Twitter is experimenting with a new card format that features a large “Shop” button, as well. Posted by The Body Shop on Monday, August 2, 2021.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

JULY 6, 2020

To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. We’re constantly learning, so we’d love to hear more thoughts and ideas from you on Twitter. a McBride (@mcbridesisters) on Jun 10, 2020 at 5:03pm PDT. Recognize your brand’s role.

Strategy 145

Strategy Social Media Organization Education 145

Buffer Social

MAY 23, 2022

Customers are also more likely to see promotions and deals that get sent straight to their inbox while they may not be catching all of your brand’s social media posts on their feed, making email the most direct link to your customers. Glossier encouraged voters to use their voice during the 2020 U.S. presidential elections 4.

Small Business 94

Small Business Newsletter Marketing Survey 94

Later

APRIL 9, 2020

Affiliate links can be shared on Facebook, YouTube video descriptions, TikTok, Twitter, and even on influencers’ websites — essentially anywhere on the web where a link can live. When they see an influencer (or any content creator) vouch for a product, the recommendation is perceived as much more genuine and authentic.

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Sprout Social

MAY 5, 2019

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Are they legit?

Influencer 112

Influencer Marketing Survey Campaign 112

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Trends 145

Trends Social Media CPA Sports 145

Pam Moore

MARCH 17, 2020

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices Welcome to the Participation Age: Is Your Digital Brand Ready? The truth is your audience and customers want value. They want solutions to their problems. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days!

Video 78

Video Content Training Template 78

Pam Moore

MARCH 17, 2020

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices 25 Content Ideas to Help Your Customers Fall in Love With Your Brand. The truth is your audience and customers want value. They want solutions to their problems. Take Action: Download the Digital Content Calendar Template. Is Your Content Ready?

Content 78

Content Training Template Templates 78

Later

SEPTEMBER 1, 2020

From entirely shoppable feeds to a whole host of tools aimed at supporting small businesses , there’s no denying that Instagram is on a mission is to turn the app into a streamlined shopping experience. A post shared by Ciara | Solo Female Travel (@hey_ciara) on May 26, 2020 at 9:38pm PDT. Do you ever record videos?

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

MAY 28, 2020

As a result, 45% of consumers now rely on suggestions in their feed and/or use discovery tools to find new accounts to like and follow, compared only 25% using hashtags for the same purpose. — Nicole Rothenay (@HelloNicoleR) May 13, 2020. — Katie Burton, Digital Marketing Strategist (@KatieBurton_) May 13, 2020.

Campaign 87

Campaign Report Social Media How To 87

Later

SEPTEMBER 12, 2019

UGC Best Practices #2: Strive for Authenticity . Social authenticity is a growing trend online , and sharing honest user reviews through UGC will keep your brand ahead of the curve. There’s no point in sharing UGC for UGC’s sake — you need to be both strategic and considerate with it in your feed. . Consumers are 2.4

UGC 60

UGC Content Instagram Hashtag 60

Rebekah Radice

JULY 15, 2019

Or that online videos will account for more than 80% of all consumer internet traffic by 2020? Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. Whether you choose to go Live on Facebook , Instagram, Youtube, or Twitter, there are many ways you can use it.

Types 119

Types Video Content Case Study 119

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. Facebook turns 16 in 2020. For comparison, 38%of American adults use Instagram, and 23%use Twitter. Creating content for Facebook Stories is different from creating content for the News Feed. Table of contents. Facebook user stats.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Hootsuite

SEPTEMBER 22, 2021

Your posts, comments or activities may suddenly be hidden or obscured; you may stop showing up in searches, or see a drop in engagement because no one (including your followers) can see your content in their feeds. Twitter shadowban. The last time Twitter talked about shadowbanning explicitly was in this blog post from 2018.

Social Media 144

Social Media Guidelines Hashtag Policies 144

Sprout Social

OCTOBER 13, 2022

To help bring happiness to their feeds, they shared a video of a penguin named Wellington exploring the aquarium and meeting other animals at Shedd. — Shedd Aquarium (@shedd_aquarium) March 15, 2020. million views on Twitter alone and kickstarted a viral “Penguin Tour” campaign. Twitter : three to four times per day.

How To 142

How To UGC Authentication Campaign 142

Hootsuite

AUGUST 19, 2020

Platforms used: Twitter. — Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. Platforms used: Instagram, Facebook, Twitter. A post shared by Destination British Columbia (@hellobc) on Apr 29, 2020 at 8:11am PDT. — Destination BC (@HelloBC) April 14, 2020.

Campaign 145

Campaign Social Media Travel Hashtag 145