Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. This trend is also good news for video content!

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Trends Instagram Marketing Influencer 87

Pixlee

JULY 14, 2020

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. But, collecting and sharing user-generated content is only half the battle. Good user-generated content tools help you collect and publish UGC, all in one platform. Shoppable Instagram. Inspiration Galleries.

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UGC Tools Content Authentication 62

Later

JULY 3, 2020

To help keep your business ahead of the game, we’re highlighting 8 of the biggest Instagram trends of 2020: Instagram Trends 2020 #1: The Rise of Instagram Shopping. Instagram Trends 2020 #2: Instagram Live Goes Mainstream. According to internal data, Instagram Live views increased by 70% from February to March 2020.

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Trends Instagram Meme Badge 110

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. Although people are spending more time online in 2020, marketers social budgets are changing.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Ignite Social Media

MAY 29, 2020

Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. While the dances, voice-overs, and makeover content are extremely entertaining, there’s now more opportunity and diversity in the TikTok content that exists. note, this sound is also used for organization content as well!).

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Types Brands Content Remix 171

Likeable

OCTOBER 14, 2020

2020 has been a hard year for many of us, and even though social media has come under greater scrutiny, we have also found ourselves using it more. Yet as social became a more ubiquitous channel, that attitude mostly faded—until July 2020, that is, when a Facebook Boycott brought it surging back. If you think it’s a fit, don’t quit.

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Brands Marketing Message Boards Advertising 127

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content.

Social Media 90

Social Media Content Airlines Authentication 90

Pixlee

AUGUST 12, 2020

But is influencer fraud as big of an issue in 2020? As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. And so far, it hasn’t changed much in 2020. Check the Authenticity of an Influencer. How does one actually measure authenticity?

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Influencer Authentication Metrics ROI 77

Pam Moore

FEBRUARY 23, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. Here are 7 strategies brave marketers can immediately start leveraging to win the hearts, minds and market share of their dream customers in 2020. It makes it easier to create content that is relevant.

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Strategy Marketing Authentication Consultant 78

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

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Content How To ROI Trends 112

Pixlee

AUGUST 5, 2020

Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. Customer reviews are a form of user-generated content and a powerful source of social proof for ecommerce efforts.

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Tools Authentication Review UGC 75

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

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Trends Instagram Meme Authentication 93

Pam Moore

JANUARY 19, 2020

2020 will be like nothing we have seen before in the digital landscape. Brave Marketers Will Win in 2020! The most successful marketers in 2020 will be brave. 15 Digital Branding Trends You Can't Ignore in 2020. Streamlining your digital presence is critical in 2020. The competition is getting heavy!

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Trends Brands Marketing Influencer 78

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Hootsuite

APRIL 22, 2020

If you want to engage your audience, not just sell to them, this book (shortlisted for the 2020 Business Book Awards) is a good place to start. Tailoring content for readers and your friendly neighbourhood SEO bots. Social Media Marketing Workbook: How to Use Social Media for Business (2020 Updated Edition) by Jason McDonald.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Pam Moore

APRIL 15, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. Here are 7 strategies brave marketers can immediately start leveraging to win the hearts, minds and market share of their dream customers in 2020. It makes it easier to create content that is relevant.

Strategy 78

Strategy Video Marketing Training 78

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. In 2020, 70% of people watched an event live on YouTube.

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YouTube Trends Strategy Content 139

Pixlee

SEPTEMBER 17, 2020

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. Use Community-Driven Content Across all Channels. Enter: social proof or user-generated content. Organize a social media contest now so that your users feel encouraged to share the content. . Go Beyond Social With Deep Community Engagement.

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UGC Comparison Influencer Price 93

Hootsuite

APRIL 22, 2020

Social media live streaming is dynamic, authentic and engaging. As the feedback comes in from your viewers, like hundreds of crowd-sourced directors, you can adapt to their requests and keep your content top-notch moment to moment. Viewers are hungry for authenticity , so don’t worry about a fancy set or perfect lighting.

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Social Media Privacy YouTube Instagram 145

Later

SEPTEMBER 2, 2020

2020 has been a huge year for live content, with Instagram Live views increasing by 70% from February to March this year. According to LinkedIn , the review process takes into account: Video and overall content creation history. Two Factor Authentication (2FA) enabled in account settings.

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LinkedIn Features Newsletter Communities 103

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Instagram Trends UGC Meme 85

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Content shared by employees receives 8x more engagement than content shared by the brand. Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences. Need more help?

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Brands Training Template Templates 78

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. Consistency.

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Content Metrics UGC Conversation 143

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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Social Media Authentication Communities Campaign 111

Later

JANUARY 22, 2020

Ready to get ahead of all the biggest graphic design trends in 2020? . Based on months of pop-culture analysis and trend forecasting, Over’s 2020 Trends Kit is a definitive source of inspiration for all design professionals. Graphic Design Trend #4: Authentic Imagery. Graphic Design Trend #1: Analogue Texture.

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Trends Instagram Library Film 81

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. Kimpton’s UGC gallery features sourced UGC similar to the content collected in social media contests.

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Social Media Tools UGC Curation 56

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. Difference between authenticity vs transparency. Importance of humanizing your brand.

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Content Authentication Training Template 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. Difference between authenticity vs transparency. Importance of humanizing your brand.

Content 78

Content Authentication Marketing Training 78

Pixlee

MAY 28, 2020

And that relationship, combined with the resulting user-generated content is translating into a powerful impact on revenue. This content is a form of social proof that reassures shoppers who might be considering the product. One of the best ways to launch effective video content is through influencers and UGC.

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UGC Influencer YouTube SEO 66

Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. He was recognized as “Best Leader on Facebook” at the 2020 CSuite Digital Leadership Awards , but his social presence extends beyond the Mark Zuckerberg-owned platform. Kimberly Bryant.

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Social Media Startup LinkedIn Telecommunications 211

Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. However, if your account is verified, the blue check is a mark of authenticity. Website: Reinforce your authenticity by adding your website link on your profile. So Twitter can confirm your identity and authenticity.

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Twitter Badge How To Authentication 97

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Content spreads organically. What do most viral marketing campaigns have in common?

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Meme Marketing Hashtag Campaign 107

Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). To a certain extent, these pieces have already begun to fall into place: The “demetrification” of content. What happened to social media?

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Trends Social Media Influencer Feed 57

Social Media Strategies Summit

MAY 25, 2021

Admins have the ability to post content, monitor the page, and make updates to your page information. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. Image Source: Facebook GPA. Page Verification. Test Creative.

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Communities Engagement Facebook Authentication 231

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

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Brands Content Authentication Campaign 77

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. In crowded digital channels and limited budgets, these four ways to build community will help you launch or revamp your community initiatives in 2020. This doesn’t have to be really big and complex.

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Communities Brands Badge Focus Group 54

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. It means the AI can provide you with unique and compelling content if you know how to talk to your AI. Consider including examples, outlining key points, or even giving specific directions on how to structure the content.

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Content How To Social Media Management Social Media 78