Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content.

Social Media 89

Social Media Content Airlines Authentication 89

Pixlee

JULY 14, 2020

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. But, collecting and sharing user-generated content is only half the battle. Good user-generated content tools help you collect and publish UGC, all in one platform. Shoppable Instagram. Inspiration Galleries.

UGC 62

UGC Tools Content Authentication 62

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Content is not a silo. They want human connection.

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Template Templates Social Media Content 78

Later

JULY 3, 2020

To help keep your business ahead of the game, we’re highlighting 8 of the biggest Instagram trends of 2020: Instagram Trends 2020 #1: The Rise of Instagram Shopping. Instagram Trends 2020 #2: Instagram Live Goes Mainstream. According to internal data, Instagram Live views increased by 70% from February to March 2020.

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Trends Instagram Meme Badge 110

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Pam Moore

JANUARY 19, 2020

2020 will be like nothing we have seen before in the digital landscape. Brave Marketers Will Win in 2020! The most successful marketers in 2020 will be brave. 15 Digital Branding Trends You Can't Ignore in 2020. Streamlining your digital presence is critical in 2020. The competition is getting heavy!

Trends 78

Trends Brands Marketing Influencer 78

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. This trend is also good news for video content!

Trends 87

Trends Instagram Marketing Influencer 87

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. In 2020, 70% of people watched an event live on YouTube.

YouTube 136

YouTube Trends Strategy Content 136

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

Social Media 107

Social Media Authentication Communities Campaign 107

Pam Moore

FEBRUARY 23, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. Here are 7 strategies brave marketers can immediately start leveraging to win the hearts, minds and market share of their dream customers in 2020. It makes it easier to create content that is relevant.

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Strategy Marketing Authentication Consultant 78

Pixlee

SEPTEMBER 17, 2020

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. Use Community-Driven Content Across all Channels. Enter: social proof or user-generated content. Go Beyond Social With Deep Community Engagement. Looking to boost your current stream of UGC and build deeper community engagement?

UGC 93

UGC Comparison Influencer Price 93

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. Although people are spending more time online in 2020, marketers social budgets are changing.

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Sentiment B2B HootSuite Retail 95

Later

SEPTEMBER 2, 2020

2020 has been a huge year for live content, with Instagram Live views increasing by 70% from February to March this year. According to LinkedIn , the review process takes into account: Video and overall content creation history. Two Factor Authentication (2FA) enabled in account settings.

LinkedIn 103

LinkedIn Features Newsletter Communities 103

Pam Moore

APRIL 15, 2020

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. Here are 7 strategies brave marketers can immediately start leveraging to win the hearts, minds and market share of their dream customers in 2020. It makes it easier to create content that is relevant.

Strategy 78

Strategy Video Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Training Template 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Marketing Training 78

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. Social media tools help marketers and creators get the most out of social platforms.

Social Media 56

Social Media Tools UGC Curation 56

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Content shared by employees receives 8x more engagement than content shared by the brand. Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences.

Brands 78

Brands Training Template Templates 78

Hootsuite

APRIL 22, 2020

Social media live streaming is dynamic, authentic and engaging. As the feedback comes in from your viewers, like hundreds of crowd-sourced directors, you can adapt to their requests and keep your content top-notch moment to moment. Viewers are hungry for authenticity , so don’t worry about a fancy set or perfect lighting.

Social Media 145

Social Media Privacy YouTube Instagram 145

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. Consistency.

Content 141

Content Metrics UGC Conversation 141

Pixlee

MAY 28, 2020

Instead, they are building deeply impactful social relationships on the networks with their community. And that relationship, combined with the resulting user-generated content is translating into a powerful impact on revenue. This content is a form of social proof that reassures shoppers who might be considering the product.

UGC 66

UGC Influencer YouTube SEO 66

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

Instagram 85

Instagram Trends UGC Meme 85

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” Followers: 49.8k.

Brands 120

Brands UGC Authentication Comparison 120

Ignite Social Media

JANUARY 14, 2021

Jesse Walker , Community Manager. In-authentic Brandstanding. In 2020 brands learned they couldn’t sit on the sidelines and finally got comfortable with taking a stand. Sara Trzemzalski , Community Manager. Publishing Excessive Amounts of Content. Meghan Hardy , Director, Community Management.

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Social Media Marketing Trends Communities 200

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Aaron Levie is CEO of Box , a cloud content management and file-sharing platform. Kimberly Bryant.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Keyhole.co

SEPTEMBER 18, 2020

The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. However, if your account is verified, the blue check is a mark of authenticity. Website: Reinforce your authenticity by adding your website link on your profile. So Twitter can confirm your identity and authenticity.

Twitter 97

Twitter Badge How To Authentication 97

Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community.

Social Media 110

Social Media Marketing Sentiment Influencer 110

Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). To a certain extent, these pieces have already begun to fall into place: The “demetrification” of content. What happened to social media?

Trends 57

Trends Social Media Influencer Feed 57

Buffer Social

JUNE 22, 2023

Jahleane Dolne started creating content a year after college graduation in 2020, but it was the $20 she spent on a LinkedIn optimization course that really changed her life. Embrace authenticity in your content No one can share your story like you. Authenticity is especially relevant when copycat content is ubiquitous.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Buffer Social

JANUARY 10, 2024

I faced this problem when I became a travel blogger and content creator.    I launched my travel blog in February 2020 with big plans, but we all know how that turned out. Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going. 

Travel 78

Travel Blogger Marketing Authentication 78

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. It means the AI can provide you with unique and compelling content if you know how to talk to your AI. Consider including examples, outlining key points, or even giving specific directions on how to structure the content.

Content 78

Content How To Social Media Management Social Media 78

Sprout Social

JANUARY 27, 2021

If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. There’s a fine line separating appreciation and appropriation, and companies that cross that line risk backlash from the very communities they seek to uplift.

Brands 126

Brands Authentication Communities Campaign 126

The Realtime Report

SEPTEMBER 8, 2022

After rising through the social media platform ranks since its explosion in popularity in 2020, TikTok has posed itself as quite the challenger to the established platforms; largely due to its innovative and unique offering of features that has revolutionized the space.

Social Graph 91

Social Graph Comparison Features Communities 91

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . These tactics present some key tone shifts you need to consider when crafting your social media strategy for success in 2020. Many brands are finding success across all social channels with user-generated content.

Social Media 96

Social Media Authentication UGC Communities 96

Sprout Social

SEPTEMBER 30, 2020

It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”. In turn, your audience would find your Tweets and content valuable and ideally, even share with their followers. — Ben & Jerry's (@benandjerrys) August 18, 2020. — Netflix CS (@Netflixhelps) August 7, 2020.

Twitter 138

Twitter Survey Trends Hashtag 138