Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 82

Communities Community building Industry Crowdsourcing 82

Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 121

Strategy Brands Content UGC 121

Pixlee

JUNE 29, 2020

This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically. The best message is one that your diverse, authentic community is already sharing. Some organizations are already better amplifying a diverse community. Authenticity here is key.

Authentication 91

Authentication Brands UGC Construction 91

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. The first step to using Facebook to communicate with your followers is to create a Facebook Page for your government agency. Facebook can be a helpful resource in that mission. Image Source: Facebook GPA.

Communities 130

Communities Engagement Facebook Authentication 130

Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. I share 10 golden rules to ensure you achieve the greatest results possible when engaging and participating in communities. Episode Highlights. SoundCloud.

Communities 101

Communities Brands Content Authentication 101

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

Social Media 89

Social Media Content Airlines Authentication 89

Ignite Social Media

MAY 25, 2021

When it comes to implementing best practices for your Instagram Reels content, we must first take a look at the Reels algorithm. This is because they want to reward creative and exclusive content on their platform. Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Experiment!

Instagram 172

Instagram Engagement Content Tips 172

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Mindjumpers

MAY 26, 2016

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time.

Authentication 100

Authentication SMS Influencer Advertising 100

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116

B2B Communities Apple Hosting 116

Waxing UnLyrical

JUNE 21, 2018

The combination of these two developments has resulted in what is know as “authentic advocacy.” ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Tip #1: Seek Out Employee Evangelists.

Authentication 125

Authentication Brands How To Review 125

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Firebelly

JULY 11, 2012

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Engagement is 100% higher for videos.

Communities 183

Communities Conversation Content Facebook 183

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Can we authentically connect it back to our brand mission and values? Adjust your approach accordingly.

Trends 167

Trends Social Media Brands Meme 167

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. “We’re That’s a massive chunk of their workload.

Content 130

Content iPhone Sports Remix 130

Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social has its own rhythm, it has its own flow, its own look and feel, and audiences expect branded content to fit in, or else it’s going to feel inauthentic, forced, and not perform well. Before you decide what content to post on social media, you must have a strategy.

Social Media 176

Social Media Content Guidelines Library 176

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement.

Communities 234

Communities Brands Authentication Cost 234

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 109

Social Media Authentication Communities Campaign 109

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities.

Social Media 225

Social Media Tips Marketing UGC 225

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 89

Communities Collaboration Influencer Instagram 89

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now .

Authentication 137

Authentication Nielsen How To Case Study 137

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. pic.twitter.com/5fPFA6fG2S.

Campaign 103

Campaign Content How To Influencer 103

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Training Template 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Marketing Training 78

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. Creator-led content. So what’s hot on YouTube in 2022?

YouTube 137

YouTube Trends Strategy Content 137

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Luckily, it’s easy to break free from campaigns as lackluster as a pair of golf socks and create eye-catching, engaging Father’s Day content. Why It Works: Sometimes, the best content is that which comes from the community. ” Keurig: Dad Knows Best.

Communities 60

Communities Tips Content Authentication 60

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 238

Advertising Social Media Strategy Authentication 238

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Community Newsletters.

UGC 78

UGC Social Media Content Newsletter 78

Pixlee

MAY 17, 2021

Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. With shoppable UGC, you can convert more shoppers while building authentic connections with customers. These tried-and-true tips can help you make the most of your existing content on your brand’s ecommerce site.

UGC 52

UGC Authentication Brands Review 52

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. 4 brands elevating their cannabis social media content. The challenges of cannabis social media marketing.

Social Media 86

Social Media Brands Content Guidelines 86

Pixlee

MAY 8, 2019

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing? Community-driven marketing takes this idea to the next level.

Communities 74

Communities Social Media UGC Marketing 74

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Check Reporting to See What Content Is Best.

LinkedIn 105

LinkedIn Communities How To Applications 105