Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. This works for all companies, not only fashion.

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Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. Adam Mosseri (@mosseri) December 10, 2020. 2020 was the year that sparked an uprising — people found their voice on social media and (thankfully) brands stepped in to support. We bet you are!

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Sprout Social

DECEMBER 9, 2020

This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag. Maybe we ARE the imposter, because we’re killing the meme. — Wendy's (@Wendys) October 15, 2020. — Wendy's (@Wendys) October 15, 2020.

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Sprout Social

AUGUST 11, 2020

— Liverpool FC (Premier League Champions ??) (@LFC) June 25, 2020. — NBA (@NBA) July 22, 2020. — Tottenham Hotspur (@SpursOfficial) July 19, 2020. As noted in our #BrandsGetReal survey, companies shouldn’t shy away from taking a stand on social and political issues. pic.twitter.com/qX7Duxoslm.

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Likeable

APRIL 19, 2021

The first NFTs were released in 2017, but the phenomenon really started taking off in 2020. Enthusiasts believe that NFTs could be the future, and artists and companies have already started ideating ways to bring their work onto the blockchain. Mint memes, GIFs, and social media posts as NFTs. So, why should we care?

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Later

DECEMBER 11, 2020

to call “unprecedented” the buzzword of 2020 is an understatement. . Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . But we’ve got some ideas! .

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Later

DECEMBER 11, 2020

to call “unprecedented” the buzzword of 2020 is an understatement. . Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . mosseri) December 10, 2020.

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Keyhole.co

OCTOBER 30, 2023

Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. In fact, they’ve often been at the forefront of many first-of-its-kind marketing campaigns that include attack ads, trolling, and meme wars. Take this tweet from 2020 , for example. million Indonesia: 1.7

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Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. Adam Mosseri (@mosseri) December 10, 2020. 2020 was the year that sparked an uprising — people found their voice on social media and (thankfully) brands stepped in to support. We bet you are!

Social Media 64

Social Media Strategy Meme Instagram 64

Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. mosseri) December 10, 2020. 2020 was the year that sparked an uprising — people found their voice on social media and (thankfully) brands stepped in to support. We bet you are! pic.twitter.com/vA26LF6Bpm.

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Sprout Social

MAY 26, 2020

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? — New Basin (@NewBasin1) May 7, 2020. These developments, along with other trends in 2020 , have serious implications for marketers.

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Hootsuite

AUGUST 19, 2020

— Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. A post shared by Destination British Columbia (@hellobc) on Apr 29, 2020 at 8:11am PDT. A post shared by Tourism Kelowna (@tourismkelowna) on Mar 25, 2020 at 5:30pm PDT. — Destination BC (@HelloBC) April 14, 2020.

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Hootsuite

FEBRUARY 18, 2020

For context, our Digital 2020 report shows that, on average, business accounts post content to their Instagram feeds 1.7 Shipping companies are eyeing new routes as sea ice cover in the Arctic continues to dissipate from climate change. A post shared by SeaLegacy #TurningTheTide (@sealegacy) on Jan 25, 2020 at 7:11am PST.

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Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. For example, if your company is a travel provider, in January you may want to track keywords like “winter blues” and “vacation.”. Get the template now! — Netflix US (@netflix) January 15, 2020.

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Later

MAY 28, 2021

When you visit Mattie’s profile, she immediately brings you in with her honest authentic captions and engaging stories. #2: Steph Gilbert is the founder of The Social Media CEO , a company dedicated to helping people start and scale their social media management businesses. View this post on Instagram. 2: Jera Foster-Fell .

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Sprout Social

MAY 26, 2022

38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. With branded hashtags, brands can encourage users to create original content or interact with the company in specific ways designed to increased engagement. TikTok boasted 1.2 billion by the end of 2022. Research trends.

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Later

FEBRUARY 16, 2021

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Despite having their photo shoot canceled due to COVID-19 restrictions, the company, known for championing body positivity, quickly pivoted their strategy. You don’t need skills in design or meme-making to start a challenge.

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Buffer Social

DECEMBER 3, 2020

Everyone is talking about it, so I made a meme from a picture of the cast to promote one of our grant programs. A lot of STUFF is going on in this land of 2020. Be authentic and make it work for you. A lot of STUFF is going on in this land of 2020. link] — Buffer (@buffer) December 3, 2020.

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Later

JUNE 11, 2021

This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. According to Twitter’s Letter to Shareholders , Q4 of 2020 saw a 27% increase in YOY (year-over-year) monetizable daily active usage. The takeaway?

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agora pulse

JANUARY 13, 2021

Digital marketing, specifically social media, skyrocketed in 2020 with consumers stuck at home and physical stores closed. LinkedIn Company Update: 700. Audiences are looking for authentic content that speaks to them and connects them to a brand. Adding the real photo and tag for the speakers really boosts authenticity.

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agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). And they can seriously boost your revenue.

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Pixlee

OCTOBER 12, 2020

Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. Plus, these can be used in promo campaigns to show authenticity. To produce top-notch low-poly 3D models for an AR app, a brand only needs to find a 3D modeling company to work with.

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Hootsuite

APRIL 28, 2020

A number of companies have used branded hashtag challenges to great effect, but the reigning champion is Chipotle. Be authentic. Some brands may be worried that participating in a dance craze will make them look like the Steve Buscemi meme: The trick is to be genuine. — Rebecca Jennings (@rebexxxxa) March 6, 2020.

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Later

NOVEMBER 28, 2019

2019 has seen a shift towards authentic and mindful content, with a whole spate of new features to make Instagram Stories more instantaneous and engaging. Instagram Year in Review 2019 #3: Lady Gaga & Bradley Cooper Inspire a Meme Trend. So what does this tell us? View this post on Instagram.

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Hootsuite

MAY 6, 2020

— TransLink BC (@TransLink) May 2, 2020. Getting a lot of retweets from a funny meme is great— but did any of those translate to conversions or sales? Generally, you want your handles to be consistent across social media and include your company name. Most of the time, your company website should live here.

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Keyhole.co

OCTOBER 14, 2020

TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. was then bought by tech company ByteDance in August 2018 and rebranded into the TikTok you know and love today. The Top 5 Social Media Strategies For Marketing Success in 2020.

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Hootsuite

JULY 26, 2023

Source: Instagram And don’t forget about the link in bio —you can copy and paste your company website there, or craft your own linktree to maximize that space. This feature helps you engage your audience and can give you a major step up when it comes to brand authenticity. Seriously, who needs that?)

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Hootsuite

JULY 14, 2021

Plant delivery company Plantsome doesn’t just post product pics, it shares lifestyle inspiration photos, too. Whether it’s sharing some behind-the-scenes content, presenting some honest and vulnerable emotions, standing up for your values or sharing a funny meme that acknowledges relatable experience, audiences are hungry for authenticity.

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Pixlee

AUGUST 4, 2021

From there, I was recruited by an experiential marketing company in LA where I was able to work with set directors, art directors, and filmmakers on large scale marketing campaigns. They are a global design publication company so they cover everything from architecture to tech. So that’s how I ended up in grad school in Boston.

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Sprout Social

AUGUST 27, 2020

In 2020, we’ve seen boycotts in response to brands voicing public support for social justice organizations like Black Lives Matter. — insane stuff on the internet (@slayerofstrange) August 19, 2020. Be authentic: Collaborate with your team to craft a humble, human response. — S (@saixviii) August 23, 2020.

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Sprout Social

MARCH 1, 2021

More nuanced examples have come from marketers misusing and misunderstanding memes, GIFs, slang and other language choices. AAVE is NOT stan/internet/meme language ya'll TAKE. I cannot even count how many memes and slang came out of Black twitter/internet that were quickly stolen. being authentic. Sailor Scout Austin?

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Sprout Social

JULY 26, 2022

Images (like graphics, memes or photography). Even if your company can’t partner with creators at this level, there are still plenty of takeaways from their rise to fame. Encouraging your team to bring their authentic selves can add a more personal touch to any content you create while fostering a healthier work environment.

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