Ignite Social Media

JANUARY 14, 2019

The start of a new year is an opportunity for marketers to evaluate what’s ahead for their brand with fresh eyes. A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space. Now, users are turning to the platforms to discover what products to buy next.

Trends 161

Trends YouTube Buy Report 161

Ignite Social Media

NOVEMBER 20, 2019

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories. Going Private.

Social Networking 110

Social Networking Features UGC Instagram 110

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. Now that we’re into the second quarter, 2019 is also shaping up to be a year of change.

Trends 142

Trends Social Media Instagram Influencer 142

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Here are the most important trends we’re expecting to see in 2019. . Instagram is experiencing massive growth each year.

Influencer 75

Influencer Trends Brands UGC 75

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. As of January 2019, the highest number is India at 300 million users.

CPC 111

CPC Facebook Marketing Advertising 111

yMarketingMatters

JANUARY 27, 2019

Content will be key to your success in 2019. Getting your audience engaged and on board is your mission. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. Quality is More Important than Quantity.

Tips 130

Tips Content Marketing Patterns 130

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019. Get a Grip on Your Content Marketing with a Content Calendar .

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Template Templates Content Marketing 60

Oktopost

SEPTEMBER 18, 2018

We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue.

Social Networking 123

Social Networking Video B2B How To 123

Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You need to know everything you can about your audience: likes, dislikes, intent, desires, and engagement rates.

Trends 75

Trends Content Marketing Patterns 75

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. Here are 7 content marketing trends you can't ignore in 2019: 1. Content Marketing Plan: Bottom Line You Need One.

Trends 60

Trends Content Marketing Influencer 60

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. Here are 7 content marketing trends you can't ignore in 2019: 1. Content Marketing Plan: Bottom Line You Need One.

Trends 60

Trends Content Marketing Influencer 60

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Campaign 111

Campaign Social Media Metrics Trends 111

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. 10 Social Inspiration People Metrics You Can't Ignore: 1. This era is about people. Inspiration.

Metrics 96

Metrics Social Media Marketing ROI 96

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 124

Statistics Influencer Strategy Marketing 124

Waxing UnLyrical

MAY 13, 2019

If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Using our example above, there are lots of groups advocating green living on different social networks. You can find him on Twitter @amos_onwukwe.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Pam Moore

JULY 28, 2019

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. Stop only playing around with the social networks.

Social Networking 60

Social Networking ROI Training Template 60

yMarketingMatters

JANUARY 27, 2019

Content will be key to your success in 2019. Getting your audience engaged and on board is your mission. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. Quality is More Important than Quantity.

Tips 100

Tips Content Marketing Patterns 100

Pam Moore

JULY 6, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Social media simply gives us a medium to communicate with other human beings.

Content 104

Content Marketing Template Templates 104

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more intimately engaged brand evangelists? Without driving action, content marketing is all for nothing. Want more leads? Want more sales? Need more help?

Content 112

Content Marketing Training Template 112

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. The answer is absolutely yes!

Facebook 130

Facebook Strategy Marketing Travel 130

Buffer Social

DECEMBER 3, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes. A marketer’s guide to decoding social media algorithms in 2019.

Social Media 111

Social Media LinkedIn Social Networking Instagram 111

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. Social media is conversational by nature.

Engagement 133

Engagement Brands Review Influencer 133

Pam Moore

MARCH 26, 2019

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social. The reality is that the more the franchisor takes the lead with their digital and social marketing strategies, the more the risk can decrease.

Organization 106

Organization Social Media Brands Training 106

Later

MAY 1, 2019

There are some big Facebook changes coming soon in 2019, with the company’s focus shifting to community and privacy. Here are the new features and changes coming to Facebook in 2019: Facebook Update #1: A New Mission and Focus on Privacy. Facebook groups are literally my favorite social network pic.twitter.com/G5jhrqe8VT.

Facebook 87

Facebook Privacy Groups Groups 87

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media.

Influencer 109

Influencer Brands How To Marketing 109

Social Media Strategies Summit

FEBRUARY 27, 2020

“Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future. In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Unmetric

AUGUST 22, 2019

Instagram was the most preferred social network for brands. Struggling to come up with back-to-school ideas on social media? To help you with your back-to-school 2019 campaigns, we’ve curated a list below which shows the best back-to-school post ideas that brands have published in the past on Facebook, Twitter, and Instagram.

Social Media 127

Social Media Engagement Class Campaign 127

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154

B2B Research Twitter Marketing 154

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113

Content Marketing Loyalty Findability 113

Pam Moore

JANUARY 28, 2019

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is change! Influencer marketing can be highly beneficial but requires knowledge and investment. Social media can not live in a silo.

Social Media 113

Social Media Marketing How To Template 113

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT.

Instagram 145

Instagram Social Media Marketing Survey 145

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019. The social networks are feeling the pressure as much as any marketer working in any business.

Template 60

Template Templates Content Social Media 60

Ignite Social Media

DECEMBER 12, 2019

Purely Organic Social Media Strategies Will Continue to Decline. According to e-Marketer forecasts, in 2020 social network ad spending as a whole (not inclusive of management or tool costs) is anticipated to grow by 20.4% compared to 2019. Elections Will Impact Facebook Costs & Engagement Negatively.

Social Media 151

Social Media Social Networking Cost Trends 151

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019. The social networks are feeling the pressure as much as any marketer working in any business.

Template 60

Template Templates Content Social Media 60

WebInKnow

JANUARY 2, 2019

In a world of easy digital engagement, way too many businesses rely on digital gimmickry to sell products and services. We’ve got tidal waves of unwanted email messages, junk “news” with click-bait headlines, and social networking serving up ads instead of friends. This transactional approach doesn’t work so well these days.

Products 67

Products Social Networking News Engagement 67

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? 81% of 15–25 year-olds in the U.S.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Pam Moore

DECEMBER 18, 2018

In this blog post you will learn 5 proven strategies to help you cure the “Chasing Digital and Social Shiny Object Syndrome” once and for all. Implement an Audience First Marketing Strategy and Plan. If your audience isn't hanging out on a specific social network, why would you want to waste time there?

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Strategy Training Template Templates 60