Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. — Hyundai USA (@Hyundai) November 27, 2018.

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Social Media Brands Marketing Tourism 97

agora pulse

DECEMBER 11, 2018

Now, on December 11, 2018, we face a couple of changes again, including the one holdover from April. Let’s chat about what they mean for social media marketers who use third-party tools to manage Instagram profiles. Change 2: Third-party tools can no longer support Instagram hashtag and location searches.

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API Instagram Hashtag Notification 102

Social Media Strategies Summit

SEPTEMBER 18, 2023

As social media manager, the responsibility landed with Abbey. Hosting Larger-Scale Events SEA’s first large-scale influencer event promoted the 2018 holiday travel season and showcased the airport’s range of retailers and restaurants. She didn’t incentivize these influencers with gifts or special access.

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Influencer Travel Retail UGC 130

Sprout Social

JULY 31, 2018

Check Your Hashtag Metrics. It’s hard to ignore the power of hashtags. When influencers post to millions of followers, their hashtags might show up as trending. When using Instagram influencers for a particular marketing campaign, determine which hashtag metrics to concentrate on. Blaireadiebee, who has more than 1.1

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Influencer Instagram Hashtag How To 77

Buffer Social

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. So how does each of the social media algorithms work? Twitter algorithm. His secret?

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Organization Flipboard Social Media Company 108

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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Social Media UGC Social Media Management Authentication 74

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. How do they interact with social media? Hashtag usage. Paid social promotions.

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Social Media Strategy Guidelines Template 113

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

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Hootsuite

JUNE 26, 2019

. — RuPaul's Drag Race (@RuPaulsDragRace) March 5, 2018. Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. The most useful hashtags are not just unique, they’re short and easy to spell. The shorter, the better, too.

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Hootsuite

MARCH 16, 2020

TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . Hashtag Challenge : Ad appears on the Discovery page. Hashtag Challenge: $150,000 for six days. . Clean & Clear in India ran a Hashtag Challenge campaign to introduce a new limited-edition design to a teen audience.

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Advertising Marketing Campaign Hashtag 141

Hootsuite

MAY 12, 2020

“We will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity,” Instagram posted to their blog , way back in 2018. Instead, use social listening to find Instagram posts that are relevant to your niche and your industry. DON’T: Buy followers. Sign up for Hootsuite.

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Software Instagram Tools HootSuite 145

Hootsuite

JULY 2, 2019

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. It’s a great way for employees to showcase company culture and Target’s corporate social responsibility efforts at the same time. Recognition or a re-share on the main company social accounts can also be a great motivator.

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Social Media Guidelines HootSuite How To 111

Hootsuite

MAY 4, 2020

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. Social listening and hashtag monitoring tools that surface the conversations your brand wants to be a part of (or just keep on top of). If automatic Instagram likes sounds a little too good to be true, that’s because it is.

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Instagram HootSuite Software Comments 140

Hootsuite

DECEMBER 7, 2022

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. If you click a trending hashtag, you might not immediately understand the context. If you’re an experienced social media manager, you know that risky replies are a delicate dance.

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Twitter HootSuite Airlines Mobile 115

Keyhole.co

MARCH 7, 2023

This is where social media monitoring comes into play. Social media monitoring has become essential to any company’s digital marketing strategy. However, even with the best intentions, many companies make mistakes that can undermine the effectiveness of their social media monitoring efforts.

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Social Media Apple Trends Reputation 59

Later

SEPTEMBER 18, 2020

A post shared by Deaf Twins • Hermon & Heroda © (@being__her) on Dec 22, 2018 at 4:25am PST. While we wait for future product enhancement for a fully accessible Instagram, there are some tools and features that can help businesses and social media managers create more inclusive content. View this post on Instagram.

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Instagram Hashtag Tips Communities 85

Keyhole.co

OCTOBER 10, 2023

Gather strategic insights When Nike released their 2018 ad featuring Colin Kaepernick after he took a knee during the National anthem, their online mentions began overflowing with negative comments including #boycottNike hashtags. The brand’s net positive sentiment dropped from 23% to -4%. How do you determine brand sentiment?

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Sentiment Analysis Brands How To 52

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. A few years back, Expedia noticed that #tbt was the fourth most popular hashtag on Instagram. For one week, fans were asked to shoot a video of their most creative basketball shots and share them with the hashtag.

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Examples Social Media Instagram Hashtag 111

agora pulse

JANUARY 31, 2019

Let’s take a quick break from our planning for 2019 to reflect on the different social media management features that Agorapulse launched in 2018 that helped make managing social media easier and more efficient. January 2018. February 2018. March 2018. Queue Categories.

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Social Media Management Features Social Media API 106

Later

JUNE 14, 2019

The rules for Instagram hashtags have changed. Here are the new rules for Instagram hashtags and how you can find the right hashtags for your business: Contents: Keeping Your Instagram Hashtags Relevant is More Important Than Ever. Switch Up Your Instagram Hashtags to Avoid “Spammy” Behavior. This is how it works.

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Hashtag Instagram How To Analytics 96

Pixlee

SEPTEMBER 9, 2019

Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. It’s best to only jump in on this strategy if your team is up to date on internet trends and can quickly create a campaign with the help of a social media management tool. . Make Sure You Understand the Meme’s Full Context.

Brands 55

Brands Meme Trends UGC 55

Buffer Social

MARCH 18, 2019

The ability to identify with audiences and post content that reflects those feelings and beliefs is one of the most underrated skills of today’s top social media managers. One of the first steps in relating to our audience on a deeper level and increasing engagement on social media is simply writing better captions.

Engagement 76

Engagement How To Overview Social Media 76

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” As the story goes, Twitter early adopter Chris Messina, proposed the hashtag for organizing tweets.

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Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Tip #2: Search Relevant Hashtags to Find Influencers in Your Niche . View this post on Instagram.

Small Business 56

Small Business Influencer Template Templates 56

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

DECEMBER 16, 2021

Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

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Social Media HootSuite Instagram Hashtag 145

Buffer Social

OCTOBER 23, 2018

No matter your team size, a social media style guide is a must — even if you’re the only person posting on your brand’s social media accounts, you need a style guide. Social media managers are often juggling many things, so having one source of truth for yourself to reference is important.

Social Media 111

Social Media How To Hashtag Guidelines 111

agora pulse

OCTOBER 13, 2020

You can hold a contest to gather user-generated content , reach out to influencers, or simply create your own branded hashtag, so that other people can use it when they post about your product or service. Share their content, praise their work, and don’t forget to incorporate your hashtags to get more exposure. No Purchase Necessary.

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Types Video Social Media Management Remix 165

Later

JUNE 17, 2020

Timeliness has always been an important factor in the Instagram algorithm, but ever since Instagram updated the algorithm in early 2018, when you post to Instagram is more important than ever! Instagram for Business Tips #3: Use the Best Hashtags for Your Content . A post with at least one Instagram hashtag averages 12.6%

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Instagram Hashtag How To UGC 80

Hootsuite

JULY 5, 2023

A social media API is a piece of code that allows social media networks to integrate with third-party apps and tools — for example, social media management tools like Hootsuite. It gives external developers access to certain kinds of data that social media-related tools require to work.

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API Social Media HootSuite Reddit 89

Hootsuite

JUNE 12, 2020

When you use a hashtag or location sticker, your story is more likely to appear in Explore or the sticker’s larger story. A 2018 study by Facebook IQ found that Story ads performed best at 2.8 Sticker Taps : The number of taps on the location, hashtag, mention or product stickers in your story. seconds per scene. Interactions.

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Metrics Analytics Instagram How To 145

Hootsuite

MARCH 26, 2020

Get ready to celebrate National Park Week 2018 from April 21 through 29! A post shared by National Park Service (@nationalparkservice) on Apr 11, 2018 at 12:39pm PDT. Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag. Stay secure.

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Social Media HootSuite Education Social Media Management 143

Hootsuite

MARCH 26, 2020

In 2018, Coachella’s YouTube livestream brought Beyoncé’s Homecoming to more than 41 million people in more than 232 countries, rather than just the hundreds of thousands in attendance in person. Use a hashtag to help people find and follow the conversation. Don’t forget to share an event hashtag. Live tweeting. It’s a feeling.

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Hosting Eventful Tips How To 145

Hootsuite

APRIL 6, 2020

Instagram launched the feature in June 2018. Use relevant hashtags in your description. In the meantime, ensure your videos are also seen by non-followers by including relevant hashtags in your description. The post How to Use IGTV: The Complete Guide for Marketers appeared first on Hootsuite Social Media Management.

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How To Marketing Instagram HootSuite 145

Hootsuite

JANUARY 28, 2020

Launched in June 2018 , IGTV has a few different elements that make it stand out: Longer than Instagram stories. Use relevant hashtags. However, there is a way around it: Hashtags. The post How to Create a Successful IGTV Series: Tips and Examples appeared first on Hootsuite Social Media Management.

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Examples Tips How To HootSuite 135

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Despite only being released globally in 2018 , it ranks as one of the most downloaded apps of the last decade. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. important; }.

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Marketing Statistics Hashtag Startup 145

Buffer Social

FEBRUARY 5, 2019

In fact, the team at Nike (led by Social Media Manager Wes Warfield ) handles more than 1,000,000 conversations per year across 200 different social media accounts. A post shared by nike (@nike) on Apr 13, 2018 at 8:17am PDT. A post shared by nike (@nike) on Mar 4, 2018 at 7:57pm PST. Can you imagine?

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Communities Instagram Engagement Sports 111